Previously predicted by 20th Century Fox to open between $60 and $65 million, Deadpool quickly showed that it was going to make a bigger splash. The flick brought in $12.7 million in Thursday night preview openings alone, which set a record among R-rated films, nabbing the crown from 2011’s The Hangover Part II. If ticket sales skew toward the higher end of projections, Deadpool could potentially even overtake Fifty Shades of Grey ($93 million) for the biggest Presidents’ Day Weekend debut ever, as Variety pointed out.
Deadpool isn’t your typical superhero movie, and maybe that’s what has been drawing people to it. Not only is it rated R, but the hero isn’t always all that heroic. He’s often brutal, mouthy, and a little bit insane. Deadpool stands apart from the other Marvel protagonists, and with Marvel’s cinematic universe constantly growing, that’s not a bad thing.
20th Century Fox wisely warmed fans up to the atypical superhero and built up excitement about the film’s release well in advance. Last year’s Comic Con attendees had a chance to see Deadpool footage, and the character has been active on social media for several months. Deadpool’s masked face and risqué brand of humor have been everywhere, from lounging on a bearskin rug in a Twitter post to recently taking over all commercial breaks during numerous shows on multiple TV networks.
Even before getting positive feedback via ticket sales, 20th Century Fox was confident in the film and its star — the Deadpool sequel was already in the works before the first officially opened — and the studio was clearly right to be.
