Skip to main content

MoviePass tries to force lapsed subscribers back into the fold

There’s a new chapter in the ongoing saga of MoviePass.  This time, the news isn’t about an executive’s resignation or an end to its annual plan, though.

MoviePass is now reportedly re-enrolling lapsed subscribers because the company “really hopes you will begin enjoying your MoviePass subscription again.”

good end to the week. i tried to kill my moviepass account by just not opting into the new plan last month and now there’s a new plan and they are trying to charge me money again unless i opt out

— brian feldman (@bafeldman) September 28, 2018

The announcement was sent to a handful of lapsed subscribers which the company referred to as a “select test group.” Various reports indicate that the test group is drawn from a pool of former customers who chose not to renew their MoviePass subscription when the company changed how the platform worked.

A statement released by MoviePass both confirmed and clarified the reasons behind the re-enrollment of former subscribers and the terms of the plan they’re being enrolled in.

“There are a small number of people whose accounts have had conflicting status – whether they opted out and then back in again or their cancellation didn’t complete. In case this was the result of a glitch in the system or an incomplete cancellation, we put anyone whose account status was unclear into a suspended status and did not charge them,” reads the statement. “We have now included them in what we think is a terrific one-time promotional offer. If they are interested in returning to their original unlimited subscription, they can. If they are not, they simply click the link below and opt out. This is nothing more than a promotional offer that has been well received by many members who have been asking for it.”

The message says that if these customers do not want to be charged for the plan that they were forcibly enrolled in, they’ll have to opt out by October 4 or their accounts will be charged.

The plan itself isn’t one that is likely to encourage too many erstwhile subscribers to return. At first glance, the plan might seem like a decent one. It offers unlimited movies, up to one a day, for $10 a month. Unfortunately, the phrase that will likely kill most people’s enthusiasm for the service is “based on existing inventory.”

The above phrase means that you can only see a handful of movies from a list that MoviePass chooses for you. This list rarely includes popular new releases and offers limited showtimes. Even if there is a movie on the list that you want to see, you might be forced to see it at 2:25 on a Tuesday or at 11:45 at night.

Based on the information we have about this plan, it seems unlikely that MoviePass’s gambit will work. After all, an unlimited movie pass doesn’t do customers much good if they’re forced to see movies that have been out for three weeks, or are so unpopular that MoviePass thinks it won’t cost them much money to support them. Part of the appeal of the earlier MoviePass subscription plan was being able to go see the latest releases with your friends, sometimes multiple times, without worrying about the cost.

Updated on October 3, 2018: Added a statement from MoviePass regarding the re-enrollment terms.

Editors' Recommendations

Eric Brackett
Former Digital Trends Contributor
3 underrated Hulu movies that are perfect to watch for the winter
Peter Sarsgaard, Natalie Portman, and Zach Braff stand in the pouring rain in Garden State.

Hulu continues to strike the perfect balance between prestige projects and commercial appeal. Thanks to its partnership with Neon and Searchlight Pictures, Hulu will eventually be the home to Anatomy of a Fall and Poor Things, two critically acclaimed 2023 films that received a combined 16 Oscar nominations. Hulu is also owned by Disney, meaning subscribers can watch superhero shows, like Echo, or enjoy blockbusters from 20th Century Studios like A Haunting in Venice.

But when perusing the homepage, you'll find there are many underrated films available on Hulu. Check out these three movies on Hulu that are perfect to watch this winter. Our selections include an uncomfortable satire, a heartfelt romantic comedy, and a terrific coming-of-age film.
Force Majeure (2014)

Read more
3 under-the-radar movies you need to watch in March 2024
A man and a woman kneel before a seated girl in Late Night with the Devil.

It's no secret that the first two months of 2024 have been pretty terrible for movies. The year started with the mediocre Mean Girls musical remake, then went down from there with The Book of Clarence, The Beekeeper, Argylle, and Madame Web. Streaming hasn't been any better, with original movies like Good Grief and Lift on Netflix and Role Play on Amazon Prime Video debuting and quickly disappearing as critics and audiences rejected them.

March promises to break this vicious cycle of mediocrity with a packed schedule of studio blockbusters and compelling indies that are poised to get you to a theater each week of the month. Dune: Part Two sems sure to draw tons of moviegoers on March 1, so you won't find that sci-fi epic on this list. Instead, the following three movies are a bit under the radar, but promise to be just as entertaining and memorable as Denis Villeneuve's much-anticipated sequel.
Love Lies Bleeding (March 8)
Love Lies Bleeding | Official Trailer 2 HD | A24

Read more
Inter Miami vs Real Salt Lake live stream: Can you watch for free?
A Lionel Messi promo for MLS Season Pass on Apple TV.

The 2024 MLS season gets underway tonight when Lionel Messi and Inter Miami host Real Salt Lake. With the transformative Messi, new transfer Luis Suarez and a massive collection of talent under the guidance of Tata Martino, Inter Miami is arguably the most anticipated attraction MLS has ever seen.

This season opener is one you aren't going to want to miss. It kicks off at 8 p.m. ET and will be broadcast exclusively on MLS Season Pass in the United States.
Watch Inter Miami vs Real Salt Lake on MLS Season Pass

Read more