Skip to main content

NBC’s Today to engage fans with new Facebook Live Video booth, Instagram Mini Room

today facebook live video booth show episode
TODAY Show/Facebook
Fans of NBC’s Today can now look forward to unscripted moments with both its hosts and guests. The NBC talk show unveiled its new Facebook Live Video booth today, along with its Instagram Mini Room, reports Variety.

The booth will play a role in reaching the show’s 5.1 million Facebook fans by broadcasting footage filmed by iPhone and posting it to the show’s Facebook page. Carson Daly, Today‘s social media reporter, fittingly broke in the booth by answering a variety of questions. Not surprisingly, he highlighted the new booth in his video. “I think since I’ve been here, which is almost two years now, there’s been such an emphasis on social media,” he said, then added that he has enjoyed being able to “give small input into ways to tap into technology.”

With interviews like Daly’s, the show hopes to encourage fans to watch more Today.com and NBC content, according executive producer of digital Ashley Parrish, plus engage in real-time Q&A. “The goal is to pull back the curtain between us and our social audience,” she told Variety. “Our guests can go in and talk directly to our Facebook audience … This is an opportunity to create digital-exclusive content with celebrities.”

Pro wrestler John Cena got to try out the Facebook Live Video booth during his visit today, plus hang out in the Instagram Mini Room, which is a scaled-down version of the Today anchor desk. He tweeted a picture of himself at the desk, showing just how tiny it really is.

Both the Facebook Live Video booth and the Instagram Mini Room serve as examples of how media outlets are looking to engage with viewers over social media, as well as Facebook Live’s efforts to bring more celebrity content to users. Overall, it seems like a win on both sides.

Editors' Recommendations

Stephanie Topacio Long
Stephanie Topacio Long is a writer and editor whose writing interests range from business to books. She also contributes to…
Forget Netflix and chill: This is the best streaming service for binge watching on weekends
Jonah Ray peers out a doorway in Destroy All Neighbors.

Netflix was at the forefront of the streaming boom, so it's only natural that it has become most consumers' go-to streaming service. While Netflix has built a film and TV pipeline over the years that has resulted in a near-constant stream of new originals, its brand identity has only grown increasingly diluted. Its output has become so wide-ranging and uneven that, although it may still be the most popular streaming service, whether or not it holds the title of the best is less clear. The non-curated nature of its new releases and its loss of most of the legacy titles that brought so many subscribers to its platform in the first place have made Netflix a less dependable source for your weekend entertainment than it once was.

So where should you go when you want something new to watch from the comfort of your own home on a quiet Friday or Saturday night — or even a lazy Sunday afternoon? Max, Peacock, Paramount+, and Hulu all have better libraries of classic movies and TV shows than Netflix. However, if you're looking for something new, this writer would argue that the best streaming platform for fresh and reliable weekend entertainment is none other than Shudder.
What you see is what you get (and that's a good thing)

Read more
3 underrated shows on Netflix you need to watch in April 2024
A man holds his arms out in a fighting stance.

New TV shows take center stage this April on Netflix. Ripley, the television adaptation of the famous psychological thriller novel The Talented Mr. Ripley by Patricia Highsmith, stars Andrew Scott as con man Tom Ripley. For those looking for a legacy comedy series, Sex and the City, one of HBO's highest-rated series, is now streaming on Netflix. Other shows coming in April include Vikings, I Woke Up A Vampire, and Killing Eve.

If you look past the homepage, though, hundreds of underrated shows are scattered within multiple genres. Below, we have selected three gems to watch in April. Our selections include a terrific martial arts crime drama, an intriguing thriller set in the Florida Keys, and a charming comedy series from Syfy.
Warrior (2019-2023)

Read more
5 sci-fi movies on Netflix you need to watch in April 2024
Jennifer Lawrence crouches to the ground.

April will be a huge month for sci-fi on Netflix with the release of Rebel Moon – Part Two: The Scargiver. The film is the second half of Zack Snyder's epic space opera and streams on Netflix on April 19, 2024. Rebel Moon fans will also get to see Snyder's R-rated cut of the movies, similar to how the filmmaker released his "Snyder cut" for The Justice League.

Before Rebel Moon – Part Two: The Scargiver arrives, we recommend these five other sci-fi movies that are available to stream on Netflix and deserve your time. Our picks include the first film of a famous young adult trilogy and a multiversal adventure that won Best Picture.
The Hunger Games (2012)

Read more