Will.i.am releases augmented reality app to go with his graphic novel

Will.i.am releases augmented reality app to go with his graphic novel
Marvel
Rapper, producer, and philanthropist will.i.am does a lot more than just make music, with one of those endeavors being comic books. His graphic novel, Black Eyed Peas Present: Masters of the Sun ― The Zombie Chronicles, debuted earlier this summer. But that’s not all. On Friday, the Black Eyed Peas frontman released an augmented reality app that brings the pages of the graphic novel to life. It’s certainly not the entrepreneur’s first foray into the tech world.

When using the new app, you simply hold your phone over the pages of the comic and the illustrations are imbued with animation, complete with a voice cast and amazing music. The project was able to attract such great talent because it was so fresh and new.

“That’s the benefit of working the way we work. There is no freakin’ hound, there is no freakin’ limitation on what we can do and how we should go about doing it. It’s like ‘let’s figure it out,’” will.i.am recently told TechCrunch. “You better push the boundaries or do not come out at all.”

Masters of the Sun: The Zombie Chronicles, published by Marvel Comics, is about a hip-hop group from East Los Angeles who decide to take on an ancient, alien god who transforms drug dealers and gangsters into zombies. The story mixes Egyptology and L.A. gang culture, and the first issue was released back in August, co-written by Benjamin Jackendoff and illustrated by Damion Scott.

“We did the book first for the traditionalists, and will expand upon it with augmented reality and then virtual reality,” will.i.am said while speaking with Business Insider.

The voice talent features the likes of Jaden Smith, Snoop Dogg, Slick Rick, Flavor Flav, Rakim, KRS One, Queen Latifah, Rosario Dawson, and Jamie Foxx. The legendary former Marvel Comics editor-in-chief Stan Lee provides his own narration as well. The music is done by Academy-award-winning composer Hans Zimmer, who certainly is no stranger to the comic book/superhero world, having recently provided the score for Batman  v Superman: Dawn of Justice, Man of Steel, and Christopher Nolan’s Batman trilogy.

The augmented reality app is currently available on iOS and Android and goes for $2, and you need to own the graphic novel in order to use it.

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