Low subscriber numbers plague Beats Music

apple to rebrand beats music and push it all ios devices report says colorful

Roughly 100 days after Beats Music’s entry into the cutthroat music-streaming business, the service seems to be grappling with a lagging number of subscribers in the “low six figures,” according to a report by Billboard earlier this week. With Sprint nearing its debut of the “Framily” plan – the package deal resulting from a collaboration with Spotify – increased competition is on the horizon. Is it too late for Beats’ Jimmy Iovine and Dr. Dre to bolster the service in time to remain relevant in the music-streaming game? Its investors appear to still be on board for the long haul, but the numbers don’t paint a pretty picture.

Nearly two months ago Beats Music was able to shore up $100 million in funding aimed at product development, new feature integration, gaining new customers, and new PR moves – all in the name of taking on foes like Spotify. Less than three weeks later, the service was rumored to have snared a fairly low 28,000 subscribers in its debut month, according to “people with knowledge of the situation.” And, most recently, the fledgling music-streamer – hoping to grab more subscribers by making the service available to iOS device users – finally acquiesced and resorted to forfeiting 30 percent of every subscription fee to Apple.

Beats Music’s journey has been an uphill climb, especially considering its massive marketing launch valued in the tens of millions of dollars. Still, it seems to have no shortage of funding. According to The Verge, the company is working on another $100 million cash infusion. And while the service has gained a relatively modest number of paying subscribers since its inception, it’s worth noting that Spotify’s claimed 6 million U.S. subscribers took the company six years to amass. So the problem may not be Beats Music’s viability, but more its timing, entering late in the game into a saturated marketplace.

It’s only been around for three months, but Beats Music has a rough path ahead of it if the service wants to remain relevant and give Spotify, Rdio, TuneIn, iTunes Radio, and others a run for their money. 

Home Theater

Report: Spotify preparing to launch $100 in-car streaming device

According to a report, people familiar with Spotify's plans say the company is readying a dedicated in-car music streamer that will cost $100. It will work with any Bluetooth-enabled audio system and can be controlled by voice.

Here's our head-to-head comparison of Pandora and Spotify

Which music streaming platform is best for you? We pit Spotify versus Pandora, two mighty streaming services with on-demand music and massive catalogs, comparing every facet of the two services to help you decide which is best.

Spotify is the best streaming service, but its competitors aren’t far behind

It can be hard to decide which music streaming service is for you, so we've picked out the individual strengths of the most popular services, aiming to make your decision a little easier.

Jam out in hi-fi style with the 25 best playlists on Spotify

Music is the world's most potent drug, and the best playlists on Spotify will make you catch feelings. We've scoured the service for its top collections, and brought them together in one place -- for you.

Don't use streaming apps? Try the best free media players for your local music

Rather than using music-streaming apps, you may want something for playing your local music. Good news! There are some good alternatives. These are the best media players you can download for free on Windows.
Home Theater

Yamaha’s MusicCast Vinyl 500 turntable spreads analog joy throughout your home

It can be tough to listen to your favorite analog tunes anywhere besides the room where your turntable is located. With its MusicCast Vinyl 500 turntable, Yamaha allows you to stream your tunes throughout your home.

Tidal faces legal jeopardy over fake stream numbers accusation

In another challenging chapter for music subscription service Tidal, Norwegian authorities have begun a formal investigation into charges that the company faked millions of streams for artists such as Kanye West and Beyoncé.

Don't spend hundreds on Pro Tools or Logic. Try one of these free alternatives

Believe it or not, Pro Tools isn't the only digital audio workstation worth your time. Check out our picks for the best free recording software, whether you're looking for a lightweight app or a full-blown audio workstation.

Apple may be developing a new iPod Touch to woo younger users

Apple may be developing its first new iPod touch model since 2015 as it aims to capture younger users who are not yet ready for their own smartphone, and expand its overall listening base in the future.
Home Theater

Block the outside world, tune into your own with the best in-ear headphones

Over-the-ear headphones offer top-flight sound, but they're not so easy to take along with you. If you're looking to upgrade your portable sound, check out our favorite in-ear headphones -- there's a model for every user and every budget.

The best new music this week: James Blake, Maggie Rogers, and more

Looking for the best new music? Each week, we find the most compelling new releases just for you. This week: James Blake, Maggie Rogers, Deerhunter, Juliana Hatfield, Pedro The Lion, Sharon Van Etten, Steve Gunn, and Toro y Moi.

Tune in to the best internet radio stations for your listening pleasure

Even in the streaming era, radio stations get some of the best exclusives and curate some of the finest handpicked playlists around. Here are the best internet radio stations, for your listening pleasure.

Fender’s Acoustasonic guitar uses advanced tech to become a tonal chameleon

From shredding distortion to a soft and supple fingerstyle, Fender's latest guitar innovation is an acoustic/electric hybrid that allows guitar players to dial in the widest possible range of tones.