Magnifier: Google’s plan to reignite interest in Music Beta

magnifierRemember the buzz leading up to the launch of Google Music? Yeah, we do too. Since then, the infatuation and excitement surrounding a Google cloud-based music streaming solution has been reduced to mere smolders. But it’s been three months since Music Beta was introduced and the site’s become stagnant.

To spur a little interest, Google has launched its new music blog, Magnifier. Magnifier is part music discovery, part music education, and part Google Music marketing. But the most important part of Magnifier is that the music it introduces can be added to Music Beta instantly and for free – something its somewhat-lacking library could benefit from. The site will feature promo tracks from artists it’s featuring as well as a song of the day that can be added to your Music Beta collection at no cost. This, obviously, means you have to create a Music Beta account – a smart move to drive new users to a site that needs to reignite user interest.

Luckily Magnifier doesn’t seem to be some throw-away effort to pump some life into Music Beta. It’s being headed by former Rhapsody VP and Android exec Tim Quirk and has a few features to keep visitors busy. There’s the general posts, as well as the Song of the Day section and something called Antenna, which appears to be a sort of collection of artists-to-keep-your-eye on. There’s also a “Tips + Tricks” section for using Music Beta.

And it’s got Google+ written all over it. There aren’t options to share via any other social networking sites – G+ only. We can only hope this means Google+ and Music Beta will eventually be linked in some manner. 

Product Review

Garmin’s luxury Marq watches need dedication and a deep pocket to justify buying

Garmin’s celebrating its 30th anniversary in style with the launch of its Marq range of luxury, “tool watches,” which have special features that will appeal to adventurers, sailors, pilots, racing drivers, and the very sporty
Home Theater

IKEA reveals new photos of its Symfonisk Sonos speakers

Ahead of the official launch scheduled for April 9, IKEA has released two new photos of its upcoming Symfonisk line of wireless home speakers, which the Swedish furniture company has created in cooperation with Sonos.
Wearables

Fossil is working on a smartwatch with BMW, and it’s coming next year

Fossil, the watch company that makes smartwatches under its own name and partners with other major brands too, intends to launch a smartwatch with car manufacturer BMW in the future.
Emerging Tech

Astronomers plan to beam Earth’s greatest hits into deep space, and you can help

A new project from the SETI Institute (search for extraterrestrial intelligence) will give the public the chance to submit compositions to be beamed into space, with the aim of connecting people around the world through music.
Home Theater

Get loud with the best outdoor speakers to rock your party in any weather

From rugged, solar-powered backwoods listening companions to floating pool party jam boxes, the best outdoor speakers partner with your lifestyle to let you listen to your favorite tunes wherever you go.
Music

Apple Music offers a few subscription options. We break them down here

Competition for music streaming apps is quickly dwindling with giants like Apple Music and Spotify dominating most of the market? But how much does Apple Music cost and what does a subscription to the music-streaming platform entail?
Home Theater

iPhone owners can finally hear the highest-quality streaming music on Tidal

If you're an iPhone owner who is after the highest possible audio quality from your streaming library, you now have the best option out there: Tidal's Masters Quality Audio (MQA) is now available on iOS.
Home Theater

If you’re a Spotify Premium subscriber, you now get Hulu for free

Spotify Premium subscribers have yet another reason to love the Swedish streaming service, with the company now offering ad-free Hulu accounts to all premium users at no additional cost.
Music

The best free music download sites that are totally legal

Finding music that is both free and legal to download can be difficult. We've handpicked a selection of the best free music download sites for you to legally download your next favorite album.
Music

Apple Music vs. Spotify: Which service is the streaming king?

Apple Music is giving Spotify a run for its money, but which service is best for you? In our Apple Music vs. Spotify showdown, we compare and contrast all we know about the two streaming music services.
Home Theater

Apple Music completes its Amazon migration, is now available on Fire TV

Amazon's popular Fire TV devices are now compatible with the most popular on-demand music streaming service in the United States, thanks to a new integration with Apple Music that has finally hit Fire TV devices.
Emerging Tech

This streaming music service pays artists in Bitcoin, plants trees if you listen

Feedbands is an environmentally friendly subscription streaming music service that pays its artists in Bitcoin, and plants trees in exchange for authenticated listens from customers.
Computing

There’s more space on MySpace after ‘accidental’ wipe of 50 million songs

MySpace is no longer a safe refuge for music and media produced in the 2000s. It said that almost any artistic content uploaded to the site between 2003 and 2015 may have been lost as part of a server migration last year.
Home Theater

What year is this? Apple might drop a new iPod tomorrow

After two days of surprise hardware releases that have brought us new iPads and iMacs, rumor has it that we may see an update of Apple's iPod as soon as tomorrow, sparking a mixture of nostalgia and curiosity.