Fujifilm’s new SQ20 instant camera is the first to include video

Building on the features of the Instax Square SQ10 that it launched in 2017, Fujifilm has announced the SQ20 square-format camera.

Like its predecessor, the SQ20 is a hybrid device offering digital shots as well as instant prints using its Instax film system.

So, what’s new? Notably, the SQ20 becomes the first among Fujifilm’s range of Instax cameras to shoot video, though clips are limited to just 15 seconds and have no sound. Its primary purpose is really to enable new photo effects, among them Frame Grab that lets you pick out and print your favorite frames from your video clips.

There’s also a new Sequence feature offering “dynamic and dreamy” images at the press of a button, which again draws on the video footage to create the photo.

Time Shift Collage lets you shoot four sequential photos with one shutter press, with the time lag able to be set at intervals of anywhere between 0.2 seconds and 2 seconds. All of the photos can then be printed out together on a single sheet, with equal space given to each image. Collage, on the other hand, offers irregular frames within the print into which you can place any images you like.

instant camera fujifilms new sq20 is the first instax to include video square

The Fujifilm SQ20 is also the first Instax camera to offer a zooming function (4.0 x), allowing you to adjust the frame of a shot without moving, or to get closer if the subject is far away or hard to reach.

Like its predecessor, the SQ20 also lets you add a range of different filters to your images before you print them.

Don’t expect amazing digital images — the SQ20 is really all about instant fun. The digital images are shot at 1,920 x 1,920 pixels with a 33mm, f2.4 lens, an aperture that makes it usable in low light although it has a built-in flash if needed.

The camera also has an unspecified amount of built-in storage good for “about 50 images and 30 seconds of video,” though you’ll be happy to hear there’s a slot for a memory card, too.

Fujifilm’s Instax Square SQ20 camera comes in two colors — beige and matte black — and will be available globally for $200 from October 20, 2018.

The fall and rise of Fujifilm’s Instax system

Fujifilm’s Instax cameras have been selling well, by all accounts, and are particularly popular with the younger demographic, with shipments exceeding 30 million units globally since it introduced the system 20 years ago.

When Fujifilm released its first Instax device in 1998, digital camera, smartphones, and apps like Instagram and Snapchat were still many years away from seriously disrupting the market.

The company achieved a million Instax camera sales for the first time in 2002, but just two years later, as digital cameras started grabbing consumers’ attention, Fujifilm managed a mere 100,000 Instax camera shipments.

With consumers taken by digital camera technology and, later, smartphones and their accompanying apps, Fujifilm puts its Instax business on the back burner and instead focused on its high-end X-series of mirrorless digital cameras, which have helped to revive its fortunes.

But then, around six years ago, the company detected renewed interest in analog technology, prompting it to once again invest time and money in its Instax business. A refreshed line of Instax cameras have proven popular and sales have been climbing ever since.

Besides the SQ20 and SQ10, the range currently includes the Instax Square SQ6 along with the Instax Wide and five different Instax Mini cameras. It also has a Hello Kitty-themed Instax Mini, and this week the company announced a Taylor Swift-branded SQ6.

Lots of other companies have also launched their own instant cameras — Leica announced its first one just a few days ago. Here’s our pick of some of the best.

Smart Home

The Instant Pot Lux is a gateway drug into the pleasures of pressure cooking

The 3-quart Instant Pot Lux is one of the most affordable Instant Pots you can buy. Is it still a solid pressure cooker? Here are our thoughts on the Instant Pot Lux, a great IP baseline model.

Olympus teaser shares glimpse of OM-D camera that’s good for more than sports

Is Olympus about to release a new mirrorless camera geared toward sports photographers? The latest teaser offers a glimpse of an upcoming OM-D camera set to launch on January 24, and by the looks of the teasers, it's capable for landscapes…

These point-and-shoot cameras make your smartphone pics look like cave paintings

If your smartphone camera just isn't giving you the results you're looking for, maybe it's time to step up your game. The latest and greatest point-and-shoot cameras offer large sensors, tough bodies, and long lenses -- something no phone…

The best mirrorless cameras pack all the power of a DSLR, minus the bulk

Mirrorless cameras offer a lot of photography firepower, inside a compact body. Explore the best mirrorless cameras, from the pro-level to the beginner-friendly shooters, in this guide.

Want a Dell laptop with an RTX 2060? Cross the new XPS 15 off your list

The next iteration of Dell's XPS 15 laptop won't come with an option for an RTX 2060, according to Alienware's Frank Azor. You could always opt for a new Alienware m15 or m17 instead.
Smart Home

Legrand’s Smart Lighting touts security, interoperability, and simple setup

Near universal connectivity including Amazon Alexa, Google Assistant, Samsung SmartThings, Nest, Ring, and the Internet of Things is the theme of Legrand's Smart Lighting Radiant collection of switches, dimmers, outlets, and plugs.

Someone just paid supercar money for the very first 2020 Toyota Supra

The 2020 Toyota Supra made its long-awaited debut at the 2019 Detroit Auto Show. The resurrected sports car, famous for a role in The Fast and the Furious, goes on sale in the U.S. this summer.

T-Mobile 5G rollout: Here is everything you need to know

2019 will be a huge year for T-Mobile. Not only is a merger with Sprint likely, but T-Mobile is also in the midst of building out its next-generation mobile service. Here's everything you need to know about the T-Mobile 5G rollout.

Always have way too many tabs open? Google Chrome might finally help

Google is one step closer to bringing tab groups to its Chrome browser. The feature is now available in Google's Chrome Canady build with an early implementation that can be enabled through its flag system.

Lincoln’s stately, limited-edition flagship sedan sells out in a month

The 1961 Lincoln Continental became a design icon thanks to center-opening "coach doors" (also known as "suicide doors"). Lincoln is bringing those doors back for a special edition of the 2019 Continental.

Verizon 5G rollout: Here is everything you need to know

Verizon is in the midst of a massive 5G rollout. In addition to fixed 5G service, it will also begin deploying mobile 5G in the coming months. Here's everything you need to know about Verizon's 5G network and when it will be in your town.

Volkswagen is planning a tougher challenge for its all-electric I.D. R

The Volkswagen I.D. R electric race car will head to the Nürburgring for a lap-record attempt. Volkswagen will reportedly aim to set the quickest lap time ever by an electric car with the I.D. R.
Smart Home

Abode Systems upgrades its smart home gateway with new chip and Z-Wave Plus

Palo Alto-based Abode Systems is adding an upgrade to its popular smart home starter kit by replacing its central gateway with a second-generation version that supports cellular backup and enhanced Z-Wave support.
Emerging Tech

ANYmal dog robot can get back on its feet when someone pushes it over

Roboticists at ETH Zurich have demonstrated how their ANYmal four-legged robot is capable of taking a kicking and keeping on walking -- or getting back to its feet if it's pushed over.