Recycled bottles are renewable fabric for Volcom’s new line of boardshorts

volcom wavemagnet boardshorts volcom1

Surf apparel company Volcom introduced its newest collection of Wave Magnet boardshorts made from recycled plastic bottles recently — the result of a burgeoning relationship with Repreve. Volcom’s newest apparel line includes three different styles created to appease the comprehensive needs of any surfer.

The Volcom Stoneys offers a cotton polyester stretch blend designed for all-day wear while the Surf and Turf hybrid shorts are crafted to be fast-drying and water repellent. Rounding out the collection are the Mod-Tech and Mod-Tech Plus, which Volcom designed for the most serious wave riders. Repreve, a company renowned for its capacity to transform recycled bottles into quality textile fibers, supplied Volcom with the recycled fibers that went into each variation in the collection.

volcom wavemagnet boardshorts volcom7

“The relationship Volcom built with Repreve has been so good and so valuable because there’s a real partnership in it. Not only are Repreve’s recycled fibers a quality raw material that is traceable and significantly lowers Volcom’s [environmental] impacts, Repreve also lends their knowledge to us across all facets of bringing a product to market,” Volcom’s Sustainability Advisor Derek Sabori told Digital Trends.

This new product line features innovative technological developments including the unique Volcom fly, which highlights a three eyelet cinch design that allows a draw cord to fasten tight in the right places, water-repellent moisture wicking technology that minimizes friction and speeds up drying, and an encompassing four-way fabric stretch. In addition, Volcom’s newest products are built with adherence to the highest global social and chemical regulatory practices, ensured by the company’s Product and Social Safety (P.A.S.S.) Program.

The company began integrating sustainability as a core principle dating back to 2005, beginning with the Volcom Verde, its first set of eco-friendly products. Since this first collection, the initiative has gained massive momentum, leading the company to elect its own Director of Corporate Social Responsibility in 2010. Volcom went public with its sustainability commitment in 2013, aligning with the bold targets of its new parent company Kering, and has since been striving to further reduce its environmental impact.

“We’ve been working on sustainability initiatives — big and small — for more than 10 years together and we continue to learn and build momentum,” Sabori said. “There’s lots more we can do and there is plenty more planned, building our initiatives and with partners like Repreve and Econyl, the Fair Labor Association membership and our parent company, Kering.”

This new collection of boardshorts highlights the company’s most collaborative sustainability efforts while guaranteeing appealing, high-quality products set to hit the marketplace this June — just in time for summer surf season.

volcom wavemagnet boardshorts volcom8

“I’m outside every day and see the tremendous impact we make on our environment that cannot be ignored. Volcom’s existence is built on embracing Earth’s natural resources, which means investing in sustainable products is simply not an option anymore. It’s table stakes,” Volcom Executive Vice President Ryan Immegart said.

The Volcom Stoneys plan to retail for $55 to $60, depending on design selection. The Mod-Tech is priced at $60 while the Mod-Tech Plus, enhanced with Volcom’s Stone Shield technology, is set to cost $90. Each version will soon be available via the company’s website.

Emerging Tech

Awesome Tech You Can’t Buy Yet: heat-powered watches, phone cases with reflexes

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Smart Home

Put away that sponge and let us help you pick the best dishwasher for your buck

Tired of doing dishes by hand? Take a look at our picks of the four best dishwashers currently available and let a machine do the dirty work for you. They’ll do a much better job, anyway.

Here are all the best rain jackets on the market right now

From high-tech, lightweight shells to modern-looking, waterproof trench coats, check out our list of the best rain jackets built to keep you dry and looking stylish in any season.
Press Releases

Digital Trends’ Top Tech of CES 2019 includes Impossible Burger, Samsung Micro LED

PORTLAND, Ore., January 9, 2019 -- Digital Trends, the world’s largest independent tech publisher, has announced its picks for the top tech of CES 2019. Leading the pack as the overall winner is the Impossible Burger 2.0, the latest…

The best budget-friendly GoPro alternatives that won’t leave you broke

Cold weather is here, and a good action camera is the perfect way to record all your adventures. You don't need to shell out the big bucks for a GoPro: Check out these great GoPro alternatives, including some 4K cameras, that won’t leave…

These are the sci-fi inspired digital binoculars you didn’t know you wanted

Binoculars haven't changed that dramatically over the years, but Canadian optics company NexOptic is hoping to change that with its DoubleTake digital binoculars which replace the usual eyecups with a 5-inch HD display.
Emerging Tech

Where are they now? A look back at last year’s Top Tech of CES winners

What happened to the 14 prize-winning products we singled out as the coolest things we saw at last year's CES 2018? Join us as we take a look at what the past 12 months has meant for them.

North Face’s new waterproof fabric makes Gore-Tex look downright primitive

Futurelight, the new high-tech fabric from The North Face, promises to be the most waterproof, breathable, and eco-friendly fabric ever created, eliminating condensation to completely change the game for outdoor pursuits.

Goal Zero Yeti Tank and Yeti Link expand home power storage options

At CES 2019, Goal Zero expands its ability to store power at home and while traveling with the introduction of the Yeti Tank and Yeti Link, as well as redesigned Sherpa battery packs and a new Nomad 5 solar panel.
Emerging Tech

This iceless cooler looks like a Mars rover, keeps beer cold for a week

Furrion's Rova uses lithium-ion batteries and a compressor to keep beverages cold for up to a week with no ice, meaning you can skip the 7-11 run and cut straight to camping. It also charges gadgets and looks straight out of a Halo game.

Cyberfishing Smart Rod Sensor transforms normal fishing rods into data recorders

The Cyberfishing Smart Rod Sensor, on display at CES 2019, upgrades normal fishing rods into smarter versions of themselves. The device will work with a companion app to record data, including fishing hotspots and trophy fish details.
Emerging Tech

You may soon be able to summon an autonomous wheelchair like an Uber

At CES 2019, autonomous wheelchair company Whill unveiled its vision for a world in which people can summon its wheelchairs by app, in locations such as museums, airports, and city centers.
Emerging Tech

Furrion’s luxurious smart yacht looks like the perfect vessel for a Bond villain

Forget smart watches and the like: when it comes to the biggest smart technology at CES 2019, the literal answer can be nothing other than the 78-foot, high-tech luxury smart yacht, Adonis.
Emerging Tech

Look forward to your morning commute with one of the best ebikes available

A proper ebike is perfect for commuting or a trek along the trailhead, with most offering pedal assistance and a long-range battery. As more brands offer their own take on this innovative way to get around, it's hard to distinguish the…