Go viral faster with Project Rush, Adobe’s upcoming social-first video editor

adobe project rush introduced all in one cross device

Adobe’s edit anywhere philosophy powering apps that work seamlessly across mobile and desktop is coming to video. Introduced during VidCon on Tuesday, June 19, Project Rush is a streamlined video editing program with identical features across the smartphone and desktop apps.

Project Rush contains touches of Lightroom CC’s cloud-based, cross-device compatibility and bits and pieces of Adobe Premiere Pro, its professional video editing software. It arranges all of this into an entirely new video editing platform, but Premiere Pro users shouldn’t feel threatened — Adobe says the app has Premiere Pro, After Effects, and Audition inspiration under the hood, but with a simplified user interface designed for YouTubers, vloggers, social sharers, and other online video users without the time or patience to learn those more advanced tools.

While Project Rush focuses on a largely different user base, Adobe says the interface is designed to be approachable to Premiere Pro users, while a 3-minute tutorial serves as a crash course for newbie editors. And while the upcoming video editor isn’t as full-featured as Premiere Pro, Adobe Head of Product Management Steve Forde stresses that Project Rush is not a toy.

A streamlined, newbie-friendly interface

adobe project rush introduced motion graphics templates

The app, whether on a mobile device or a desktop, opens directly to the project browser, which, thanks to the Creative Cloud, contains all the user projects no matter what device initiated the video. From there, users can choose an existing project or start a new video edit. From the start, Rush prompts users to select multiple video clips. Unlike Premiere Pro, Project Rush launches the video timeline by automatically arranging those clips in the order selected. Users can then rearrange and trim clips and add transitions. One-tap filters also give footage a new look without any complex color grading.

adobe project rush introduced iphone x timelineMany features are designed with automation in mind, including automatically recognizing audio clips and graphics and adding them as layers on the timeline. Auto ducking, a feature only recently introduced in Premiere Pro, is also included, which automatically adjusts the volume of music during portions of the video with speech.

While the audio controls pay homage to Adobe Audition, traces of the company’s motion graphics app After Effects are also scattered inside Project Rush. Pre-made templates for credits, for example, are built into the app or available through Adobe Stock. Users can also design their own templates inside After Effects and import them into Project Rush.

The user interface is designed to maintain simplicity across desktop and mobile. While a touch device will offer different gesture-based controls, the user interface and features are identical across devices.

Like Lightroom’s smart previews, Project Rush creates proxies of the actual video files, allowing editors to work faster than they could with the full resolution footage. Publishing the video in the full native resolution requires access to the full file on the device, so sharing a 4K video is best left to the desktop version of the app. 

Social-first video editing

adobe project rush introduced ipad youtube sharing

Project Rush’s focus on serving as a tool for online video creators is most apparent at export — the app gives a list of several online destinations and automatically adjusts the parameters to meet that particular network’s standards. Along with old favorites like YouTube, Vimeo, and Facebook, Project Rush can also work with vertical video for Instagram Stories and Snapchat.

“Social video creation is the reason we created this product,” Forde said, “and [creators] aren’t creating just for YouTube or Facebook. They are creating for multiple platforms.”

However, Project Rush is currently just a sneak peek — Adobe hasn’t yet shared pricing or a release date, although it says the program will be out before the end of the year. It also clarified that Project Rush will be available both as a stand-alone app and as part of the Creative Cloud suite.

Product Review

Gate’s Smart Lock is locked and loaded but ultimately lacks important basics

In a world of video cameras and doorbells comes the Gate Smart Lock, a lock with a video camera embedded. It’s a great idea, but lacks some crucial functionality to make it a top-notch product.
Home Theater

Hulu vs. Amazon Prime Video: Which streaming service is best for you?

It's hard to dispute Netflix's leadership in on-demand streaming video, it's not alone. Two great alternatives are Amazon Prime Video and Hulu; each with its strengths and weaknesses. Which one is better? We pick the winner.

Edit, sign, append, and save with six of the best PDF editors

Though there are plenty of PDF editors to be had online, finding a solution with the tools you need can be tough. Here are the best PDF editors for your editing needs, no matter your budget or operating system.
Social Media

New Zealand attack shows that as A.I. filters get smarter, so do violators

The shootings in Christchurch, New Zealand were livestreamed to social media, and while stats show networks are improving at removing offending videos, as the system improves, so do the violators' workarounds.

Loupedeck Plus can now edit video, audio with Final Cut Pro

The list of Loupedeck Plus-compatible software is growing. The photo-editing console now works with Final Cut Pro and Adobe Audition for video and audio editing. The controls can be configured to be used on either platform.

Photography News: Taking a smartphone photo probably saved this guy’s life

A man was snapping a photo in Australia when the smartphone stopped an arrow shot at his face. In this week's photography news, see Canon's plans for a stabilized mirrorless, Hasselblad's newest accessories, Samyang's latest lens, and more.

Nvidia’s A.I. Playground lets you edit photos, experience deep learning research

Nvidia is making it easier to access information on deep learning research. It has launched an online space with three demos for image editing, styling, as well as photorealistic image synthesis. 

The best budget-friendly GoPro alternatives that won’t leave you broke

Cold weather is here, and a good action camera is the perfect way to record all your adventures. You don't need to shell out the big bucks for a GoPro: Check out these great GoPro alternatives, including some 4K cameras, that won’t leave…

Paper designs digitize in real time using an Illustrator-connected paper tablet

Love graphic design, but prefer the feel of real paper? The new Moleskine Paper Tablet - Creative Cloud Connected syncs with Adobe Illustrator in real time, turning paper sketches into digital drawings.

Insta-checkout? New Instagram service lets you shop without leaving the platform

Shopping on Instagram no longer means leaving the platform to checkout in a web browser. Instagram checkout launched in beta today with a handful of retailers, allowing users to checkout without leaving the app.

Make the most of your toner with our five favorite color laser printers

Color laser printers have improved dramatically over the years, and today's models offer both blazing print speeds and great image quality. Here are our favorite color laser printers, from massive all-in-ones to smaller budget options.

Sony’s latest sensor is stacked, backlit, and equipped with a global shutter

Say this five times fast: Backlit, stacked, global shutter sensor. Sony managed to cram all three technologies into one sensor. The result is a high-speed sensor with a higher resolution without sacrificing low-light quality.

You can now use the innovative Red Hydrogen One on Google Fi

The Red Hydrogen One was first announced in 2017 and has been delayed a few times since then. Now, the Red Hydrogen One is finally available, featuring a Qualcomm Snapdragon 835, 6GB of RAM, and 128GB of storage.

Looking to keep prying eyes at bay? Here's how to hide photos on your iPhone

People take tons of photos using their smartphones, but not all are meant to be shared or seen. Luckily, hiding photos on your iOS device is easy, whether you want to use built-in utilities or apps with added security.