Canon Releases New Additions to PowerShot Lineup


Canon not only announced its new T2i DSLR camera today, but also the addition of four new PowerShot Digital cameras, the PowerShot SX210 IS, PowerShot SD3500 IS, PowerShot SD1400 IS and PowerShot SD1300 IS, to its lineup. “The new Canon PowerShot Digital cameras are designed for consumers seeking a blend of eye-catching style and advanced image capture technology in a compact, easy-to-use form,” said Yuichi Ishizuka, executive vice president and general manager, Consumer Imaging Group, Canon U.S.A. “Offering a unique blend of features and functionality including new Scene Modes, Smart FE and Smart Shutter, Canon once again brings image-taking and personal photography expression to new levels.”

canon-sx210-is-goldFirst, the Canon PowerShot SX210 IS sports a 28mm wide-angle lens with 14x Optical Zoom and Optical Image Stabilization, 14.1-Megapixel resolution, 3.0-inch wide LCD, HD video and, according to Canon, “brilliant” image quality. The versitile PowerShot SX210 IS allows users to capture dramatic close-ups or broad landscapes. Available in three bold color variations, black, purple and gold, additional features include improved visibility and glare reduction with enhanced Control Dial with “Hints and Tips.” The PowerShot SX210 IS is scheduled to be available in late March for an estimated retail price of $349.99.

canon-sd3500-isNext, Canon says its PowerShot SD3500 IS represents a “significant milestone” in the evolution of the ELPH series. The camera sports a large 3.5-inch wide LCD touch screen, a 24mm ultra-wide angle lens with 5x Optical Zoom, 14.1-Megapixel resolution, HD quality video, compatible with Eye-Fi memory cards for wireless transfer of video and photo files to PCs, and is available in three color variations—black, silver and pink. The PowerShot SD3500 IS is scheduled to be available in late February for an estimated retail price of $329.99.

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