4K, meet MK: Fujifilm launches lenses for video with ‘outstanding cost performance’

fujifilm launches mk cinema series fujimx
The trend towards using traditional cameras over camcorders for videos has manufacturers taking note — and Fujifilm is the latest to introduce a line of lenses designed specifically for high resolution video. Today, Fujifilm unveiled the MK cinema lens series in both Fujifilm X mount and Sony E mount full frame variations.

The series starts with two lenses, the MK 18-55mm T2.9, with sales that began in March, and the 50-135mm T2.9, expected to launch this summer. Along with introducing the new series, Fujifilm also shared a lens roadmap that has the company releasing new still lenses as well as an XF 80mm f2.8 stabilized macro later this year. In 2018, the company expects to release an ultra-wide-angle zoom and a telephoto prime after numerous requests from professional photographers, Fujifilm says.

fujifilm launches mk cinema series mx

The company says the move was a response to videographers using lenses designed for stills because of their affordability and portability. The company says the new line will offer “outstanding cost performance that has never been seen in conventional cinema lenses until now.” As cinema lenses, however, the new glass will still sell for four figures, with the 18-55mm listing for $3,799. The price for the second lens hasn’t yet been announced.

Compared to the company’s still lenses, the cinema line is expected to cut the focus shift and optical axis shift that still lenses often exhibit while zooming, enabling smoother zooms while recording. By separating the front lens element and the zooming elements into their own systems, Fujifilm says videographers won’t have to refocus after zooming. An interior focus system helps prevent what’s commonly called lens “breathing” or the angle of view adjusting slightly as the lens focuses.

The lens series is also expected to use three separate rings for focus, zoom and aperture adjustment — and both lenses will have those rings in the same location for easier swaps with accessories such as follow focus systems. Both will also use the same size filters, 82mm. With that similar exterior, the two lenses will weigh about two pounds (980g).

Both lenses will also have a bright t2.9 maximum aperture. Fujifilm says the new glass will offer edge-to-edge performance with minimal distortion. Integrated color temperature makes matching the colors from multiple lenses simpler in post. Both have a macro switch with the shorter lens focusing as close as 14.9 inches away and the larger lens 33 inches away.

While the MK cinema lenses are new, they’ll share a number of features in common with the Fujinon Cine line, including the same gear pitch for follow-focus accessories and that same integrated color temperature.

Updated by Hillary Grigonis on April 6 to reflect new pricing information.

Product Review

Meet Z6, the breakout star in Nikon's new mirrorless lineup

The Nikon Z6 is the sibling to the new mirrorless Z7 -- but for some photographers, the cheaper Z6 may be the better option. Read where the $2,000 camera beats the $3,400 one (and where it doesn’t) in our Nikon Z6 review.

New Galaxy S10 leaks showcase display sizes, confirm headphone jack return

While we still may be months away from an announcement, there's no doubt about it: Samsung is working hard on its successor to the Galaxy S9. Here's everything we know about the upcoming Samsung Galaxy S10.

The best mirrorless cameras pack all the power of a DSLR, minus the bulk

Mirrorless cameras offer a lot of photography firepower, inside a compact body. Explore the best mirrorless cameras, from the pro-level to the beginner-friendly shooters, in this guide.
Emerging Tech

Buying on a budget? Here’s all the best tech you can snag for $25 or less

We live in a world where you can get a cheeseburger for $1, a functioning computer for $5, and thousands of HD movies for $10 -- so it stands to reason that you should be able to pick up some pretty sweet gear for $25.
Emerging Tech

Keep your holiday gift list high-tech and low-budget with these gadgets

Modern technology doesn't always come cheap, but there plenty of premium devices that don't carry a premium price. Whether you're looking for a streaming device or a means of capturing photos from above, our list of the best tech under $50…
Social Media

Hotel chain offers an Instagram ‘sitter’ who will post photos for you

If the pressure to post stunning Instagram photos is ruining your vacations, then how about hiring a local Instagram influencer to do the job for you while you go off and enjoy yourself? Well, such a service now exists.
Social Media

Ride the rails and share your stories with Amtrak’s new social media residency

Amtrak is looking for travel fans with a knack for telling stories on social media. The new Amtrak social media residency program wants amateur travelers to share photos, video, and written content from aboard long-distance trips.

Full-frame mirrorless cameras just made their Hollywood debut with this thriller

The Possession of Hannah Grace isn't just a thriller -- it's also the first Hollywood feature film to be shot completely with a full-frame mirrorless camera. The film was shot with several Sony a7S II bodies and anamorphic lenses.

Lens Rentals zooms in on the most popular cameras of the year

As 2018 comes to a close, Lens Rentals is taking a look at most popular cameras of the year, based on rental data. While Sony and Panasonic saw more rentals than the previous year, Canon is still the most-rented brand on the platform.

Luminar’s new libraries don’t even need you to manually import images

Luminar 3's new libraries feature doesn't require importing -- images are automatically added after clicking on a folder. The long-promised libraries feature gives editors a Lightroom alternative with organization tools as well as syncing…
Emerging Tech

The best drone photos from around the world

Most of today's drones come equipped with high-end cameras, which are quickly revolutionizing the world of aerial photography as we know it. Here are some of the best drone photos from around the world.

Photography News: Startup redesigns tripod heads ‘inside out’ for more flexibility

Well, this doesn't look like the ball heads that we've seen before. Instead of designing a tripod ball head with a small cutout, the Colorado Tripod Company created one with most of the ball exposed, allowing for more possible angles.

MIT science photographer isn’t an artist, but her work could fill galleries

Felice Frankel is an award-winning photographer, but she doesn't consider herself an artist. As a science photographer, she has been helping researchers better communicate their ideas for nearly three decades with eye-catching imagery.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Folding canoes and ultra-fast water filters

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!