Amid restructuring, GoPro to expand software with new office in Romania

gopro bucharest office hero5 session head
GoPro may be restructuring and cutting 200 jobs — but the action camera giant is also opening a new office in Bucharest, Romania, to develop its own software.

Announced on Monday, the new office is expected to hire from the area’s talent pool to develop software, including web and ecommerce platforms. According to the company’s job listings for Bucharest, “GoPro is building tools that allows our user community to easily manage their content, watch what others have created and tell their personal stories.” The move will mean up to 100 additional hires this year for GoPro, which is in the midst of a restructuring to return to profitability after falling camera sales in its dominant markets.

“The decision to expand GoPro’s software engineering operations into Bucharest aligns with our top priorities for 2017: Strengthening execution and managing costs,” chief operating officer CJ Prober said in a press release. “The area is rich with diverse talent from prestigious colleges and universities, as well as Fortune 500 technology companies. We have the opportunity to leverage this talent and consolidate our outsourced software and IT contractors into one centrally located, highly efficient team.”

GoPro’s current software lineup includes several programs acquired from buying out smaller companies. Both the Quik mobile app for automatic video edits and Splice for more custom edits were repackaged from earlier apps bought out from Stupeflix and Vemory. The company also acquired VR startup Kolor, and rebranded its VR viewer under the GoPro name.

“GoPro is focused on making the best products and services in the world, so expanding our engineering team to an international technology epicenter makes perfect sense,” said vice president of engineering Joe Bentley. “We are excited to hit the ground running in our new office and continue to deliver a terrific user experience to our customers around the globe.”

The Bucharest office will open on March 1, with an open house for potential new hires next week, March 8 and 9.

Gaming

Epic Games is offering $100 million to game developers with no catch

Epic Games launched a new grant program called Epic MegaGrants. The program will dish out $100 million in funds to developers working in the 3D graphics community, even if they don't use Unreal Engine.
Gaming

Here's what we know about the Dark Souls developer's next game

Sekiro: Shadows Die Twice is the latest game from Dark Souls and Bloodborne developer From Software. Here is everything we know about the new game, including its setting and combat changes.
Cars

Tesla wirelessly gives the Model 3 a 5-percent increase in power

Tesla again showed the potential of its innovative over-the-air software updating system by making the Model 3 five percent more powerful via a firmware update. The Performance model gained 23 horsepower.
Mobile

Huawei has a bold Plan B should tensions affect its software relationships

Huawei has its own software for smartphones and computers prepared, should its relationship with Google and Microsoft be adversely affected by ongoing tensions between it and the U.S..
Photography

Obsbot Tail camera uses A.I. to follow the action (or a pet) for you

Want to capture more epic action selfies, or see what your pet is doing while you're gone? The Obsbot Tail is a camera-gimbal combo that uses artificial intelligence to follow the action.
Social Media

Twitter takes a cue from Instagram and Snapchat with new quick-swipe camera

Twitter is giving the "what's happening" treatment to photos and video by allowing users to access the in-app camera fast enough to catch and share the moment. The new Twitter camera is now accessible with a swipe.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Write music with your voice, make homemade cheese

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Photography

The Lensbaby Composer Pro II with Edge 35 mimics tilt-shift blur for less cash

Want to create a tilt-shift image on a budget? The new Lensbaby Composer II with Edge 35 mimics the look of a tilt-shift lens for under $500. The new Edge 35 optic is part of the Composer Pro II optics system.
Photography

Loupedeck Plus can now edit video, audio with Final Cut Pro

The list of Loupedeck Plus-compatible software is growing. The photo-editing console now works with Final Cut Pro and Adobe Audition for video and audio editing. The controls can be configured to be used on either platform.
Photography

Photography News: Taking a smartphone photo probably saved this guy’s life

A man was snapping a photo in Australia when the smartphone stopped an arrow shot at his face. In this week's photography news, see Canon's plans for a stabilized mirrorless, Hasselblad's newest accessories, Samyang's latest lens, and more.
Deals

The best budget-friendly GoPro alternatives that won’t leave you broke

Cold weather is here, and a good action camera is the perfect way to record all your adventures. You don't need to shell out the big bucks for a GoPro: Check out these great GoPro alternatives, including some 4K cameras, that won’t leave…
Computing

Nvidia’s A.I. Playground lets you edit photos, experience deep learning research

Nvidia is making it easier to access information on deep learning research. It has launched an online space with three demos for image editing, styling, as well as photorealistic image synthesis. 
Photography

Paper designs digitize in real time using an Illustrator-connected paper tablet

Love graphic design, but prefer the feel of real paper? The new Moleskine Paper Tablet - Creative Cloud Connected syncs with Adobe Illustrator in real time, turning paper sketches into digital drawings.
Photography

Insta-checkout? New Instagram service lets you shop without leaving the platform

Shopping on Instagram no longer means leaving the platform to checkout in a web browser. Instagram checkout launched in beta today with a handful of retailers, allowing users to checkout without leaving the app.