It’s easy for just about anyone to produce and upload a video, so knowing how to make the content stand out is all the more important. Whether you’re interested in starting a vlog, making tutorial or demonstration videos, or doing your own hands-on product reviews, we’ve put together a few best (and easy to achieve) practices to help get you pointed in the right direction – using digital cameras and smartphones that you probably already own. With a little planning and effort, you’ll be well on your way to becoming the next YouTube sensation (although, we make no promises).
First off, start with a script. You may think it’s easier to skip this step, but taking the time to write up a script — or at least jot down your ideas — can save you time later on. We’re not talking about a formatted screenplay here, but rather just a text document that contains everything you’re going to say in your video. Working from a script will help keep you on task when you start shooting, and prevent you from going off on a tangent and needing to shoot way more takes than necessary to get something cohesive.
Don’t underestimate the importance of planning and practice.
It’s also not a bad idea to time yourself reading your script to get an idea for how long it will be, either. If you’re aiming for a two-minute video and it takes you five minutes to read your script, it will be much easier to make cuts now rather than wait until you’re in post-production with three extra minutes of footage to deal with.
If you plan to shoot B-roll or cutaway shots, you can map those out now to get an idea of where they will be used. This way, you’ll know which lines will be spoken on camera and which will run as voiceover during cutaways, and you can memorize accordingly, saving yourself even more time.
After you have a couple videos under your belt, you can probably skip some of the above steps once you have a feel for the timing, but don’t underestimate the importance of planning and practice.
- Script out what you want to say, or jot down talking points.
- Practice your script for timing and flow.
- Make notes of where you’ll cut to B-roll shots.
- Only memorize your on-screen lines to save time.
If you are finding it hard to memorize what you want to say, try using a teleprompter app, like Teleprompter Pro Lite for the iPad. Place the tablet as close to the camera lens as possible (without entering the frame), so that you retain eye contact with the camera.
When it comes to the look of your video, light is probably the most important factor. We’d take a cheap camera with good lighting over an expensive camera with bad or insufficient lighting any day. But this doesn’t mean you need to go out and buy an expensive light kit.
Light is the most important factor in the look of your video.
Also, watch out for mixed color temperatures when shooting indoors. Most light bulbs put out a different color of light than the sun, which can lead to shadows being too blue or highlights being to orange, or vice versa. If possible, turn off all the lights in the area where you’re shooting and rely on sunlight alone.
When outdoors, avoid direct sunlight. Find a shady area or shoot on an overcast day for even lighting. This will also put less strain on your eyes and keep you from squinting in the video.
- Having good light is better than having a good camera.
- Indoors, windows can be an excellent source of light.
- Outdoors, avoid direct sunlight if possible.
- Auto white balance is often good enough, but if you want to make sure the colors in your shot don’t change, you can set it manually on some cameras. If your camera lets you adjust the Kelvin temperature for white balance, start at 5,600 (daylight) as a base, and then tune up (cooler) or down (warmer). On DSLRs, make sure live view is on when you make these adjustments so you can see the effect in real time.
- There are plenty of LED lights you can purchase for less than $50. Find one that lets you adjust the color temperature. But rather than splashing the light from your camera’s direction, try different positions and angles, or even using multiple light sources. Even a small, low-powered LED panel can make for a nice catch light that will help bring out your eyes.