Olloclip's latest accessory gives smartphone and GoPro videographers a hand

Unlike most camera handles, Pivot rotates 225 degrees to provide a comfortable hold from a variety of different shooting angles. Because of the ergonomic design, Olloclip says the Pivot helps to minimize camera shake by offering a sturdier way to grip the camera.

The Pivot includes a universal smartphone clamp as well as a traditional tripod screw that allows it to work with a variety of different cameras. A GoPro adapter is also included. The cold shoe lets you attach accessories like a lamp or microphone.

Small action cameras like the GoPro are easier to pack and durable enough to take anywhere, but difficult to use handheld. Adding a hand grip like the Pivot makes it easier for users to shoot with a small action camera like they would a traditional consumer camcorder, Olloclip says.

Since the Pivot is designed for use with the GoPro as well as a number of other cameras, it’s also water resistant for underwater shoots. And Pivot is also compatible with Studio Cases, the brand’s case that allows users to easily attach different smartphone lenses.

Olloclip is largely known for its smartphone photography accessories. “Pivot is an important addition to the mobile photography accessories category,” Olloclip founder Patrick O’Neill said in a press release. “It’s compact and travelable [sic]. And with its unique hub design, it allows you to capture stunning video with confidence at any angle and in any environment — on land or even in water.”

The Pivot grip is expected to retail for $50 in October, with pre-orders available at Olloclip’s website and Best Buy.

Pre-order at Olloclip