Sony will finally launch a wide aperture 400mm mirrorless prime next year

Wide-zoom ranges mean heavy lenses, but Sony is launching the lightest 24-105mm yet. On Wednesday, October 25, the company announced the Sony FE 24-105mm f/4 G OSS during the PhotoPlus expo in New York. The Sony G series lenses will also continue to expand with a 400mm F/2.8 now under development, the company says. Both lenses are full frame E-Mounts for the a7 and a9 series.

Sony says the new 24-105mm is the lightest full frame lens for that focal length in its class, weighing in at 23.4 ounces. The combination of the lightweight design and the wide-zoom range gives the lens versatility, Sony said, making the lens ideal for landscapes, portraits, and weddings.

As part of the G series, Sony says the new lens offers edge-to-edge sharpness throughout the lens’ zoom range. The lens is designed with four aspherical lenses, including two high-precision glass pieces. Those pieces work together with three extra-low dispersion elements to minimize aberration while maximizing detail when paired with a high-resolution body. A Nano AR coating helps minimize ghosting and lens flares.

For focusing, the lens uses a direct drive motor, which Sony says is quick, accurate and quiet. That design also makes the lens’ versatility stretch to video. A focus hold button on the outside of the lens offers additional controls. That  “OSS” in the name means the lens is also compatible with Sony’s Optical Steady Shot stabilization system.

A dust and moisture resistant design seals the lens’ list of features.

The Sony FE 24-105mm f/4 G OSS will retail for about $1,300, with shipping beginning in November.

Sony’s brightest 400mm is under development

Sony will continue expanding the G series with a 400mm, but photographers will have to wait until the summer of 2018 for the lens. Sony says the 400mm telephoto length mixed with the bright f/2.8 aperture is a long-awaited option for shooters using Sony’s full frame mirrorless system.

While Sony’s full-frame mirrorless lens options include zoom lenses with focal lengths as long as 300 and 400mm, the lens would be the longest prime lens and the brightest 400mm for E-Mount cameras from the company. The company’s 100-400mm zoom has an f/5.6 aperture at the long end of that zoom, so the prime lens will help fill a gap with bright telephoto capability. A more fast telephoto lens could help entice more sports and wildlife shooters to Sony’s faster cameras like the a9 with a 20 fps burst and the new AR7 III with a 10 fps burst.

With the 400mm lens still under development, Sony hasn’t released specifics on an exact price or specific release date yet.

Product Review

Meet Z6, the breakout star in Nikon's new mirrorless lineup

The Nikon Z6 is the sibling to the new mirrorless Z7 -- but for some photographers, the cheaper Z6 may be the better option. Read where the $2,000 camera beats the $3,400 one (and where it doesn’t) in our Nikon Z6 review.
Photography

From DSLRs to mirrorless, these are the best cameras you can buy right now

From entry-level models to full-frame flagships, many cameras take great photos and video. The best digital cameras, however, push the industry forward with innovative sensors and improved usability, among other things. Here are our…
Mobile

New Moment photo cases and lenses are a big plus for the OnePlus 6T

Moment has announced that it is now releasing photo cases and lenses for the OnePlus 6 and OnePlus 6T, giving owners of those phones the ability to add on some high-quality photographic accessories.
Photography

The best mirrorless cameras pack all the power of a DSLR, minus the bulk

Mirrorless cameras offer a lot of photography firepower, inside a compact body. Explore the best mirrorless cameras, from the pro-level to the beginner-friendly shooters, in this guide.
Social Media

Snapchat facial recognition could soon power a new portrait mode, code suggests

Digging into Snapchat's code suggests a handful of upcoming camera features, including a portrait mode. The feature appears to use facial recognition A.I. to blur the background. The code also suggests an updated camera interface.
Social Media

#ThrowbackThursday is only the start: Instagram hashtags for every day of the week

Not getting your hashtag fill with #ThrowbackThursday or #ManCrushMonday? Here's a list of some of the more popular Instagram hashtags, so you can outfit your next post with the proper tag, regardless of what day it is.
Photography

Photographers can now customize the layout of Lightroom Classic controls

Tired of scrolling past Lightroom tools that you don't use? Adobe Lightroom Classic now allows users to reorganize the Develop panel. The update comes along with new sharing options in Lightroom CC, and updates to the mobile Lightroom app.
Social Media

Instagram could be making a special type of account for influencers

Instagram influencers fall somewhere between a business profile and a typical Instagram, so the company is working on developing a type of account just for creators. The new account type would give creators more access to analytical data.
Cars

Best Products of 2018

Our reception desk has so many brown boxes stacked up, it looks like a loading dock. We’re on a first-name basis with the UPS guy. We get new dishwashers more frequently than most people get new shoes. What we’re trying to say is: We…
Photography

These are the best action cameras money can buy

Action cameras are great tools for capturing videos of your everyday activities, whether it's a birthday party or the steepest slope you've ever descended on your snowboard. These are the best money can buy.
Photography

Canon holiday sale features the Rebel T6 2-lens kit for just $449

If you have a budding photographer in your life in need of a real camera, the Canon EOS Rebel T6 could make the perfect gift. Canon is currently offering the camera in a two-lens bundle for just $449 through December 29.
Emerging Tech

Light, speed: Lighting kit for DJI Mavic 2 lets you fly and film in the dark

Lume Cube, maker of small battery-powered LED lights for mobile photography, has announced a new lighting kit built specifically for the DJI Mavic 2 -- the first of its kind. Already our favorite drone, this makes the Mavic 2 even better.
Mobile

Leave the laptop at home, the iPad Pro is the travel buddy to take on vacay

The iPad Pro is a powerful tablet that's perfect for creatives and professionals. How does it fare when traveling with it as a laptop replacement? We took it on a two week trek in Japan to find out.
Social Media

Instagram’s 2018 year in review shines a light on where our hearts are

What did Instagram users share the most in 2018? A lot of heart emojis, heart face filters, and heart GIFs. The platform recently shared the year's top trends, including hashtags like #fortnite and #metoo along with a few surprises.