Are you an Instagram wizard or wannabe? Your favorite filters are more revealing than you think

intagram filtersFilters are a huge part of Instagram’s appeal. Turn your boring brunch into a softly-hued morning masterpiece with “Earlybird.” Spice up a boring trip to the thrift store with “Hefe.” Artfully capture how your feet look in the sand next to a pile of seaweed with “Brannan.”

Instagram’s popularity continues to rise – it surpassed 100 million users last month. And the formerly mobile-only service recently started allowing users to browse through photos on desktops. That change, coupled with Facebook’s plan to integrate Instagram pictures into a revamped Photo Feed, means more eyes will be on your shots than ever before.

So what does your choice of filter reveal? More than you may think. Have a look (click to enlarge): 

What-Your-Instagram-Filter-Says-About-You copy

The above infographic from Marketo breaks down the different types of people who favor filters. According to the graph, people who use “Normal” are either amateurs who don’t know how to use the service yet, or people who already edited their photos with another service and want to pass them off as unedited. The popular hashtag #nofilter helps people brag about how their Instagram pictures don’t require any changes. Surprisingly, 43 percent of Instagram shots get put up without a selected filter, which means there are a lot of newbie users or tons of people trying to pull a fast one on their followers. 

Now, that’s a little harsh – and the rest of the personality descriptions are equally outlandish. Or maybe I’m just being a little too sensitive — my favorite filter, “Rise,” is apparently perfect for “the lazy artist.” Then again, I have about four half-finished canvasses lying around my basement.

The infographic is clearly meant in jest – we contain multitudes, it’s impossible to pigeonhole someone’s personality through one aspect of a smartphone app, etc. But it contains a kernel of truth: People are looking at and judging what you put up on social media. And Instagram is no longer the indie darling it once was. People are serious enough about it that they sign up for legitimate analytics services to see how they can get more users – or they just buy them through a shady cottage industry.

No matter what filter you choose, make sure you’re putting up appropriate content — Instagram is now part of the big leagues of social media.


Inferiority is a feature now! Palm's new plan is psychotic

The Palm is a smartphone to reduce your smartphone usage, or a small smartphone for when you don't want to carry your big smartphone. Palm itself doesn't seem sure which it is, but either way, it's a product that's so witless, we're amazed…
Home Theater

Google Chromecast and Chromecast Ultra: Everything you need to know

Google's Chromecast plugs into your TV's HDMI port, allowing you to stream content from your tablet, laptop, or smartphone directly to your TV. Here's what you need to know about all iterations, including the 4K-ready Chromecast Ultra.
Movies & TV

You can ditch cable but still get your 'SportsCenter' fix with ESPN+

ESPN's streaming service, ESPN+, is finally here. Despite appearances, ESPN+ isn't a replacement for your ESPN cable channels, and it differs from other streaming apps in a few key ways.

Key settings you need to change on your brand-new LG V40 ThinQ

Now that you've got your brand-new LG V40 ThinQ, it's time to get to work. Whether its hiding the notch or setting a schedule for the blue light filter, here are some key settings you'll want to change on your LG V40 ThinQ.
Social Media

3D Facebook photos jump out of the newsfeed, no glasses needed

You're not seeing things -- that photo in your Facebook newsfeed is 3D. Launching today, 3D Facebook Photos use the depth maps from dual-lens smartphones to add dimension to an image as you move your phone.
Social Media

Instagram is testing a new way for you to look through your feed

Instagram is constantly tweaking its app to help give its users the best experience possible, so how do you like the sound of tapping — instead of swiping — to look through your feed?

Was your Facebook account hacked in the latest breach? Here’s how to find out

Facebook now reports that its latest data breach affected only 30 million users, down from an initial estimate of 50 million accounts. You can also find out if hackers had accessed your account by visiting a dedicated portal.

Hinge's new feature wants to know who you've gone out on dates with

With its new "We Met" feature, Hinge wants to learn how your dates are going with matches in its app. That way, it can inject the information into its algorithm to provide future recommendations that better suit its users' preferences.
Social Media

Like a pocketable personal stylist, Pinterest overhauls shopping tools

Pinterest shopping just got a bit better with a trio of updates now rolling out to Pinterest. The first replaces Buyable Pins with Product Pins for more features, including knowing whether or not a product is in stock.
Smart Home

Facebook’s new Portal device can collect your data to target your ads

Facebook confirmed that its new Portal smart displays, designed to enable Messenger-enabled video calls, technically have the capability to gather data on users via the camera and mic onboard.
Social Media

YouTube is back after crashing for users around the world

It's rare to see YouTube suffer serious issues, but the site went down around the world for a period of time on October 16. It's back now, and we can confirm it's loading normally on desktop and mobile.
Social Media

Twitter has sorted out those weird notifications it was sending

Twitter started churning out weird notifications of seemingly nonsensical letters and numbers to many of its users on Tuesday morning. The bizarre incident even prompted Twitter boss Jack Dorsey to get involved.

Adobe MAX 2018: What it is, why it matters, and what to expect

Each year, Adobe uses its Adobe MAX conference to show off its latest apps, technologies, and tools to help simplify and improve the workflow of creatives the world over. Here's what you should expect from this year's conference.
Home Theater

Facebook might be planning a streaming box for your TV that watches you back

Facebook is reportedly working on a piece of streaming media hardware for your living room with a built-in camera for video calls, something people may not want given the company's recent controversies.