Eight apps to help manage and understand your social media profiles

social media management apps feature

Social media can be a scary thing to navigate. Having and properly maintaining Facebook, Twitter, and LinkedIn accounts is a bit overwhelming, especially if you aren’t sure when the best times to use these tools are. Or perhaps you own a small business and are having a hard time juggling multiple accounts. Luckily, this is 2013, and there’s a solution for everything. Below is a list of the best apps for managing social media so you can have even more apps to help deal with the apps you already have.



Hootsuite is probably the most well-known on the list, maybe because of the cute owl mascot or maybe because it’s free and works well. It includes an interface in which a user can view Facebook, Twitter, and LinkedIn all at a glance. It also allows you to set up messages to send at certain times of the day, so if you are worried about forgetting a friend’s birthday and won’t have access to the internet for the next five hours because you are climbing a mountain, you can set it and forget it. Just recently, Hootsuite added a custom analytics platform so you can see which tweets and status updates got the most attention and when your friends and followers are looking at  your page. This comes with the free service so even people who don’t own a business can be unnaturally obsessed with their page numbers. The best feature is the clock that tells you how much time you’re saving by using Hootsuite, basically inviting you to spend even more time on social media to make up the difference. 



Like Hootsuite, SocialOomph boasts the ability to schedule tweets for the rest of the day and then forget about them, so you can actually enjoy your family or binge watch Breaking Bad. This app has a paid option, but it isn’t necessary because you can get all the features you need from the free version. It also has a dashboard that combines all your social media accounts into one place so you only have to look at one site, which makes it easier to deny your addiction. You can even further that denial by using the “Purge your Twitter Tweets” option, which will delete all the tweets on your account and erase the year you thought Miley Cyrus was actually kind of talented.



Aside from the punny name and availability of an “awesome” plan, Spredfast is fairly standard when it comes to managing social media. This site focuses almost primarily on businesses, but does have a free option that includes management of one Facebook, Twitter, and LinkedIn account. The aforementioned “awesome” plan is $10 a month and can support 12 different accounts. Like Hootsuite, it provides a pretty advanced analytics tool to break down usage and offers a calendar that shows when the optimal tweeting times. You can then share these calendars with friends or most likely coworkers who also use Spredfast, so everyone can set their watches to trending. This service doesn’t really make much sense for an individual is cheap for a small business. 



As the name implies, this site is only for use with a Twitter account, sorry Zuckerberg. Tweepi is the fastest and most brutal way to clean up a Twitter account. This is good for people who have no emotional contact to their followers and want a quick and dirty way to simplify things, or for managing bot accounts. The “flush” option shows a list of the people you follow that don’t follow you back and allows the option to get rid of all of them completely. Then, in case that wasn’t brutal enough, use the “force to unfollow” feature to get rid of any of your followers you deem undesirable and finally clean up that followers list. Once you  have finished mercilessly reducing the number of people you interact with on Twitter, you can “reciprocate” and follow people who are following  you just to round out your lists. Though Tweepi doesn’t share any analytical data or compile social media, it is a great way to feel proud of your feed. 

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