Columba Bush using Twitter, Instagram to appeal to young Hispanics

columba bush using twitter instagram to appeal young hispanics
Columba Bush, wife of Jeb Bush, recently opened accounts on Twitter and Instagram. With her husband's expected announcement to run for president, the move is seen as a way to court young Hispanic millennials. Credit: Columba Bush/Twitter
You can tell that campaign season is fully underway when Jeb Bush’s wife takes to social media for the first time ever – well before his campaign for president has even been officially announced. Columba Bush, originally from Mexico and fluent in Spanish, recently opened separate Twitter and Instagram accounts to begin the process of introducing herself to voters.

Wives of presidential candidates are usually used as a way to soften their husbands’ public images and broaden their appeal to female voters.

According to BuzzFeed, there’s another political strategy in place here: The Jeb Bush campaign wants to appeal to younger Hispanic millennials, who use social media more than other ethnic demographics.

Statistics show that Hispanics of all ages lead other races when it comes to social media activity. The Pew Research Center’s Internet Project confirms that some 80 percent of Hispanics use social media, while 72 percent of all Americans use the medium. More specifically, 68 percent of Hispanics say they use Twitter and Facebook, compared with only 58 percent of the total population.

Had fun speaking with this mornings town hall attendees in Dubuque.

A photo posted by Columba Bush (@columbabush) on

This is where Mrs. Bush’s proficiency in Spanish and commitment to posting Spanish social media updates can be useful to the former Florida governor’s campaign, should he choose to run (evidence, such as this, point to an expected announcement). It’s widely expected that Mr. Bush will run for president in 2016.

Mr. Bush’s brother, former President George W. Bush, had tremendous success in wooing Hispanic voters in 2004, when his reelection efforts garnered him 44 percent of the Latino vote, which was the most-ever for a Republican president. Mindful of its weakness in attracting Hispanics since George W. Bush’s presidency, the GOP has been stepping up its efforts to increase its popularity with Latino voters, using social media for this aim.

The Hispanic vote is viewed with increasing importance by both the GOP and Democrats. Getting Mrs. Bush to open simultaneous Twitter and Instagram accounts to specifically reach out to younger Hispanic voters is a way for the Republicans to continue this effort leading up to 2016. So far, her four tweets (as of May 18) have garnered 1,921 followers, while her two Instagram posts have gained 118 followers; it’s early days, but she (or whoever is running her accounts) may want to step up her social media activity.

Social Media

Instagram’s new Close Friends List lets you decide who should see your Story

Have a story to share, but don't want to send it to everyone? Instagram now offers a close friends list that will allow users to share stories with only the users included on that list.
Movies & TV

Out of movies to binge? Our staff picks the best flicks on Hulu right now

From classics to blockbusters, Hulu offers some great films to its subscribers. Check out the best movies on Hulu, whether you're into charming adventure tales or gruesome horror stories.
Movies & TV

The best shows on Netflix, from 'Haunting of Hill House’ to ‘Twilight Zone’

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Movies & TV

Ice meets fire in HBO's latest 'Game of Thrones' season 8 teaser

With the eighth and final season looming, Game of Thrones fever has officially become a pandemic. Our list of all the relevant news and rumors will help make the wait more bearable, if you don't mind spoilers.
Movies & TV

Stay inside this winter with the best shows on Hulu, including 'Killing Eve'

It's often overwhelming to navigate Hulu's robust library of TV shows. To help, we put together a list of the best shows on Hulu, whether you're into frenetic cartoons, intelligent dramas, or anything in between.
Social Media

Survey of teens says social media lets them connect with friends and get support

A survey of teenagers shows the ways that social media sites can be beneficial to them, like feeling more connected to their friends, the ability to interact with different people, and as a venue to get support when they are struggling.
Social Media

Hotel chain offers an Instagram ‘sitter’ who will post photos for you

If the pressure to post stunning Instagram photos is ruining your vacations, then how about hiring a local Instagram influencer to do the job for you while you go off and enjoy yourself? Well, such a service now exists.
Social Media

Ride the rails and share your stories with Amtrak’s new social media residency

Amtrak is looking for travel fans with a knack for telling stories on social media. The new Amtrak social media residency program wants amateur travelers to share photos, video, and written content from aboard long-distance trips.
Social Media

Hangouts isn’t being hung out to dry in 2020, Google says

According to a report, Google may shut down Google Hangouts by 2020. While Hangouts was once Google's top-tier messaging app, the app has since been neglected in favor of Android Messages.
Social Media

Tumblr bans nudity to create ‘a safe place for creative expression’

Tumblr will soon no longer allow images with adult content. The company says the change is one that's designed to help more creators feel comfortable sharing on the platform, but admits the change won't happen overnight.
Social Media

Members can share the same Story with Facebook’s new Group Stories

Facebook Group members can now view and share Group Stories. Unlike the Stories for an individual user, the new tool allows members to contribute to the same Group Story, if the feature isn't turned off by an admin.
Social Media

You can now share saved Facebook posts with a Pinterest-like collection tool

Facebook collections can now be shared with friends if you also want to allow them to contribute to the list. Facebook is rolling out an update that allows users to add a contributor to their collections, or lists of saved Facebook posts.

Broadway actor tells Kanye West to get off his phone during opening night

Theater actors can get understandably upset when they spot someone in the audience fiddling with their phone instead of watching the show. The other night that audience member was Kanye West, and he got called out for it.
Social Media

This event topped Facebook’s biggest moments of the year — again

As the year comes to a close, Facebook is looking back on what users discussed most over the last year. For two years in a row, International Women's Day topped the list. So what else is on the list?