Facebook has updated its “lookalike audiences” targeting tool to allow businesses to easily reach people in new countries that are similar to their existing customers. In the past, business pages would have to manually target international users with detailed analytics, now Facebook automatically does the hard part.
Facebook is also expanding its location-targeting tools with a focus on the global. Business users now have the broad option of setting their ad targets to reach users “worldwide,” or by region (i.e., Europe).
Not only does Facebook want to help businesses create ads, it is also offering to teach them about potential global customers. To this end, the company has produced a document known as the “Cross-Border Business Handbook,” which is available to download for free for business users. The publication includes data on markets including the United States, United Kingdom, France, Germany, Brazil, Canada, the Philippines, Malaysia, Thailand, and Australia, and anecdotal information on how businesses “are successfully using
Facebook COO Sheryl Sandberg shared a characteristically personal message about the new tools via her
“Today we’re launching new solutions to make it even easier for businesses to reach the people who matter to them,” said Sandberg. “Instead of expanding country by country, businesses can use these tools to grow customer by customer — whether they’re around the block or across the globe.”
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