Now that the live streaming functionality is available on both iOS and Android, the social network is updating its news feed (the timeline of status updates you see when you log in) to display Live Videos above older clips.
Facebook will be hoping this encourages more people to use the feature, which already faces stiff competition from the Twitter-owned app Periscope. The viewing numbers for Live Videos, on the other hand, are already promising.
Earlier this week, when Facebook introduced the feature for Android, it stated that on average people watch a video three times longer when it is live compared to when it is not live. The higher engagement rate was likely the catalyst for the update. As
This isn’t the first time Facebook has rejigged its News Feed algorithm around video clips. In 2014,
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