The Facebook News Feed is running out of room

facebook news feedFacebook is tinkering with its News Feed display yet again. While the Open Graph means we can do just about anything application-wisse when it comes to Facebook, all of that data (at least, the public or semi-public data) has to have somewhere to go. To deal with this, it appears Facebook is trying to cram as many of these news stories as possible into the home stream.

Two-column Open Graph stories

tripadvisor new facebook open graph module

Facebook is trying to figure out how to get its Open Graph integrated partners the biggest bang for their buck. And what’s happening now is that news of our friend’s interactions with Facebook-integrated apps is given more space on the News Feed and more content is packed into one module.

At first glance there are two columns of content in these Open Graph stories. Each column shows the relevant image, which is considerably larger than the thumbnail image in the older Open Graph stories. As a frame of reference, the images in the new Open Graph module are 196 x 196 pixels wide, 2.6 times larger than the 75 x 75 pixels that it used to display.

facebook open graph two column

If there are more than two stories to the module, the unit can be expanded to display additional stories. And at the very bottom of the expanded module, at least for Facebook games, you’ll notice a call to action labeled, “Play Now.” Keep an eye out for this call to action since it’s used in all Facebook game-related ads now.

Three-column ad unit

The next ad module was reported on by Inside Facebook late last month, but it’s worth mentioning since it’s starting to appear in more user’s News Feeds. Facebook is testing a three column advertising module, which essentially squeezes three ads into one unit. Its strategy is appropriate considering that there’s little if any retail space left on the News Feed. The three-column ad recommends Facebook pages, but in this case the ad unit recommended three Facebook games that our friends were playing.

facebook games your friends are playing

As you can see from the screen shot above, Facebook tells you exactly which one of your Facebook friends are playing the games and you’ll also find that call to action labeled “Play Now.” If you refresh the page, the games recommended change every time.

Facebook is running out of space

Sometimes Facebook’s tactics are questionable. For instance, the screen shot show a News Feed none of us would ever want – and that’s an unaltered image.  The social network has had the difficult task of balancing organic stories published by friends with the native ad modules, which of course we could live without. But Facebook has a new dilemma and that’s to work within the space that it has left on the News Feed. We now know that Facebook is getting creative with how it displays ads, but is the social network flirting with the our tolerance?

facebook newsfeed now
Product Review

Acer Predator Triton 500 review

Nvidia’s new RTX 2080 Max-Q is the fastest GPU you’ll find in any laptop, but it usually comes at a steep price. Acer’s Predator Triton 500, starting at $2,500, makes it a little more affordable. But what must you sacrifice in the…
Movies & TV

Best new shows and movies to stream: Cold War, Shoplifters, and more

Need something to watch this weekend? Check out our list of the best new shows and movies to stream right now. On the list this week: Cold War follows a tragic romance, The Inventor examines a famous fraud case, and more.

Tag Heuer’s Golf Edition smartwatch is a lot more than just a flash of new color

Tag Heuer's Golf Edition Connected Modular 45 smartwatch has a lot more going for it than just a flashy new color scheme. From the titanium body and black PVD coating to the new Golf app, this is a true special edition.
Movies & TV

The best new podcasts to listen to on your daily commute

Feel like you’re drowning in podcasts? In this weekly series we’ll help you pick out the best from the rest of the new and returning shows. This week’s picks include a call to arms for creativity, an infamous baggie of crack, and…
Social Media

Facebook explains its worst outage as 3 million users head to Telegram

Facebook, if you didn't already know it, suffered a bit of an issue on Wednesday, March 13. An issue that took down not only its social networking site, but also Instagram, WhatsApp, and Messenger. On Thursday it offered an explanation.

Snapchat could soon let you play games in between your selfies

If a new report is accurate, Snapchat will be getting an integrated gaming platform in April. The platform will feature mobile games form third-party developers, and one publisher is already signed on.
Social Media

Twitter is testing a handy subscription feature for following threads

Twitter has recently started testing a feature that lets you subscribe to a thread so that you’ll no longer need to like a comment or post to it yourself in order to receive notifications of new contributions.
Social Media

Your Google+ public content will remain viewable on the web, if you want it to

Google's failed social network — Google+ — will soon be wiped from the internet, but there's a team of volunteers working right now to save its public content for the Internet Archive.

There’s more space on MySpace after ‘accidental’ wipe of 50 million songs

MySpace is no longer a safe refuge for music and media produced in the 2000s. It said that almost any artistic content uploaded to the site between 2003 and 2015 may have been lost as part of a server migration last year.

Intel and Facebook team up to give Cooper Lake an artificial intelligence boost

Intel's upcoming Cooper Lake microarchitecture will be getting a boost when it comes to artificial intelligence processes, thanks to a partnership with Facebook. The results are CPUs that are able to work faster.
Social Media

New Zealand attack shows that as A.I. filters get smarter, so do violators

The shootings in Christchurch, New Zealand were livestreamed to social media, and while stats show networks are improving at removing offending videos, as the system improves, so do the violators' workarounds.

Insta-checkout? New Instagram service lets you shop without leaving the platform

Shopping on Instagram no longer means leaving the platform to checkout in a web browser. Instagram checkout launched in beta today with a handful of retailers, allowing users to checkout without leaving the app.

Switch up your Reddit routine with these interesting, inspiring, and zany subs

So you've just joined the wonderful world of Reddit and want to explore it. But with so many subreddits to choose from, exploring them can be overwhelming. Here are some of the best subreddits to get you started.
Social Media

Facebook axes alleged discriminatory targeting of ads after civil settlements

Facebook advertisers can no longer use targeting for age, gender or zip code when advertising in the housing, jobs, and credit categories. The changes come as part of a civil settlement, following earlier changes to remove racial targeting.