Facebook is acutely aware of your political views and is using them to serve you ads as part of its recently launched ad personalization tool.
In order to bring you ads that cater to your interests, it has given you a political label. Tucked away in the ad preferences section on Facebook is your political category based on the information gleaned from your profile and activity on the social network.
Want to know whether Facebook is correct in assuming that you are either a conservative, liberal, or moderate? Here’s how to find out your
You will then be presented with a series of boxes dedicated to different subjects, one of which will be “U.S. politics” (if this particular topic doesn’t appear, select the “see more” option). The U.S. politics box should describe what Facebook thinks are your political biases if, of course, you have shared enough information with the social network.
Facebook says it determines your advert preferences by using “information from a few different sources,” including your “
However, if you’re not as candid on your bio, Facebook can simply find out more about you by looking at the pages you like — for example, you may have clicked like on a politician’s official
In the same way that Facebook uses your ad preferences data to allow marketers to better target you with ads, it is using your political info to serve you ads from political campaigns. The likes of Trump and Clinton are already allowing
If this entire process irks you, Facebook’s ad preferences page gives you the option to remove all political topics (or any subjects for that matter) that you don’t wish to see ads for.
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