Here comes the Color relaunch

new colorWhen Color was first introduced last spring, it was with ample fanfare and altogether too much hype. We watched the app flounder, witnessed closeted attempts at a rebuild, and mostly forgot about it. Now, Color is back and it’s trying to repackage the remains of its project.

Cnet has gotten an early glimpse at the new app, which has scaled back its original purpose to attack the status update instead of the social network as a whole. Color wants to introduce the idea of short, visual snippets into the Facebook News Feed. The updated app will be rolled out to iPhone and Android soon, and Color will now be an app layered on top of Facebook. And much of it will feel the same: it will remain a photo-focused platform.

The main feature the app will push is the Visit. This is a video capture tool that creates a 30-second, muted clip you post to Facebook. Once this happens, your Facebook friends who have Color are notified. You’ll also be able to see who watched your video (as long as they also have the Color app).

As you can see from the video explanation, Color has seriously pulled back from its location-heavy, elastic network. In comparison, this new effort is barely worth mentioning. Not that the idea of video status messages isn’t interesting—it’s still a somewhat untapped market. Photo has taken over, but video still hasn’t quite caught on, and maybe Color will be part of that. But tacking on an intra-network of sorts just seems unnecessary. It’s like the team is trying to salvage something that just isn’t there.

And that’s probably because Color hasn’t only scaled down its original app, but even its second go at geo-video broadcasting. This new app was supposed to be a live feed video that was constantly streaming activity—and it was supposed to have sound. But the technological and privacy complications that come with that proved too great, and thus we have a 30-second, soundless video app that sends this content to your Facebook News Feed.

Early reports say that the video quality leaves something to be desired, although we’re sure this is a bug Color will work out before the official launch.

Of course, it’s easy to be overly critical of Color because of how it all started. It was supposed to be revolutionary and send us into a new type of social network. And it didn’t. And now, everything that the team is able to concretely turn into a usable product just sort of pales in comparison.

That’s why it’s too early to say if the new Color won’t be fun and accessible, and a nice complementary feature for Facebook. Just make sure your expectations aren’t too high. 

Social Media

Facebook says it unintentionally uploaded email contacts of 1.5 million users

Facebook says that over the last two years it unintentionally uploaded the email contacts of 1.5 million users as they signed up to the social networking service. The process has ended and the email addresses are being deleted.
Movies & TV

Clip from John Wick: Chapter 3 confirms the dog is totally fine

John Wick: Chapter 3 — Parabellum, the third installment of the wildly successful action series that stars Keanu Reeves as a deadly assassin forced out of retirement, hits theaters in May 2019. Here's everything we know about it so far.

How to share your best gaming moments on the Xbox One and its app

The current generation of consoles makes it easier than ever to share your gaming highlights with the world. Here's a quick guide on how you can record a gameplay video on Xbox One.

The best of the last generation: Our 50 favorite Xbox 360 games

The Xbox 360 thrived during a generation where games were plentiful. Here's our list of the best Xbox 360 games of all time, including all game genres and even a few special indie hits.
Social Media

LinkedIn: Now you can express love, curiosity, and more with new Reactions

LinkedIn is following in the footsteps of Facebook (three years later!) with the rollout of new reactions that give users more ways to express themselves when responding to posts in their feed.
Social Media

Twitter’s experimental Twttr app is even more popular than the real thing

Twttr, the new app that lets regular Twitter users test new features, is proving more popular than the main app, according to the company. The revelation suggests some of the innovations may land for all Twitter users soon.
Social Media

Messenger and Facebook, together again? Facebook tests integrating chats

Longing for the old days where Facebook and Messenger were one app? Facebook is testing an integrated chat option. While Messenger remains more feature-rich, the test brings some chat functionality back into the Facebook app.
Social Media

How to download Instagram Stories on iOS, Android, and desktop

Curious about how to save someone's Instagram Story to your phone? Lucky for you, it can be done -- but it does take a few extra steps. Here's what you need to know to save Instagram Stories on both iOS and Android.
Social Media

Facebook, Instagram, and WhatsApp went down worldwide for 2 hours this morning

Chaos erupted on the internet this morning, as Facebook, Instagram, and Whatsapp all went down from 6:30 a.m. to approximately 9 a.m. Thousands of users were unable to access the sites or send or receive Whatsapp messages.

Skype screen sharing for mobile will let you share your swipes on dating apps

Skype is prepping the launch of screen sharing for mobile so you can share your swipes on dating apps, shop with buddies, or, perhaps, show a PowerPoint presentation to coworkers. It's in beta just now, but anyone can try it.
Social Media

Facebook toys with mixing Stories and News Feed into one swipeable carousel

Facebook's News Feed could look a lot like Stories if a prototype the social media giant is working on rolls out to users. The design change mixes Stories and News Feed posts into a full-screen slideshow that users swipe left to navigate.
Social Media

No more moon showers as Facebook Messenger’s dark mode gets official rollout

Facebook Messenger launched a dark mode last month, but to activate it you had to message the crescent moon to someone. Now it's been rolled out officially, and it can be accessed in a far more sensible way — via settings.

Twitter has revealed a launch date for its handy hide replies features

Twitter has revealed a launch date for a feature that lets users hide replies to their tweets. The hope is that it will help the original poster filter out offensive or irrelevant content from conversation threads.
Smart Home

Oh, Zuck, no! Facebook rumored to be creating a voice assistant to rival Alexa

Facebook hasn't been a big player in the smart speaker market, but that may be changing: The social media giant is reportedly working on a digital assistant to compete against Alexa and others.