Instagram Stories overtakes Snapchat in daily users as well as active users

Over half of Instagram's business users are using its Stories feature

instagram
Instagram only launched Stories last August and yet in April of this year, the company reported more than 200 million users of the feature, which was developed to take on Snapchat. While it may have started off as a “me too” play, now that a year has passed since Instagram copied Snapchat with Stories, the feature has become a “me first” component of the app. Instagram announced that 50 percent of businesses on the platform created a Story in the last month, and more importantly, people are now spending more time on Instagram than they are on Snapchat. So while Snapchat might have done it first, it looks like Instagram is doing it better.

Today, the average 25-and-under Instagram user spends 32 minutes a day on the app, while those over 25 spend 24 minutes browsing photos and videos on the Facebook-owned platform every day. There are now 250 million people using Instagram Stories every day, whereas Snapchat boasts just 166 million. What’s more, Snapchat’s monthly active user growth rate has seen a rather precipitous decline of 17.2 percent per quarter to just 5 percent, and its stock price is following suit — when the company went public earlier this year, it was trading at $17 a share. Now, after this latest Instagram news, it’s fallen to just $12.67, an all-time low.

The news of Stories’ success is not necessarily surprising, but it is impressive, considering Snapchat claimed around 150 million users when it filed for its initial public offering in February. It took the startup five years to get to that point and growth reportedly slowed over the fourth quarter of 2016 — one would imagine, in no small part, thanks to its Facebook-owned competitor.

Instagram commemorated its 200 million user milestone by adding an assortment of new stickers and sticker-related features. Now selfies can be made into stickers, and users can decorate them with different frame styles. Stickers can also be pinned to three-dimensional objects in videos — a feature the app has borrowed from Snapchat. It works with text as well.

Another Snapchat-similar feature is Instagram’s ‘recent’ page, that puts your favorite stickers more easily within reach.

None of these features are unique to Instagram. Snapchat boasts a seemingly endless number of geostickers, for example, and allows you to make new stickers out of anything you can see (in addition to your face) through its scissors tool. The fact that Stories has been able to accomplish the reach that it has, and continue to grow despite being routinely late to the party, speaks to the power of Instagram’s install base — which was estimated at 400 million back in February.

Update: 50 percent of businesses created an Instagram Story last month as the feature continues to surpass Snapchat in popularity. 

Social Media

Tumblr promises it fixed a bug that left user data exposed

A bug on blogging site Tumblr left user data exposed. The company says that once it learned of the flaw, it acted quickly to fix it, adding that it's confident no data linked to its users' accounts was stolen.
Social Media

Over selfies and an onslaught of ads? Here's how delete your Instagram account

Despite its outstanding popularity and photo-sharing dominance, Instagram isn't for everyone. Thankfully, deleting your account is as easy as logging into the site and clicking a few buttons. Here's what you need to do.
Computing

New Windows 10 19H1 preview lets users remove more pre-installed Microsoft apps

With the release of the latest Windows 10 19H1 preview build on October 17, Microsoft is letting some consumers remove more of the pre-installed inbox app bloatware from their machines. 
Social Media

YouTube is back after crashing for users around the world

It's rare to see YouTube suffer serious issues, but the site went down around the world for a period of time on October 16. It's back now, and we can confirm it's loading normally on desktop and mobile.
Social Media

3D Facebook photos jump out of the newsfeed, no glasses needed

You're not seeing things -- that photo in your Facebook newsfeed is 3D. Launching today, 3D Facebook Photos use the depth maps from dual-lens smartphones to add dimension to an image as you move your phone.
Social Media

Instagram is testing a new way for you to look through your feed

Instagram is constantly tweaking its app to help give its users the best experience possible, so how do you like the sound of tapping — instead of swiping — to look through your feed?
Computing

Was your Facebook account hacked in the latest breach? Here’s how to find out

Facebook now reports that its latest data breach affected only 30 million users, down from an initial estimate of 50 million accounts. You can also find out if hackers had accessed your account by visiting a dedicated portal.
Mobile

Hinge's new feature wants to know who you've gone out on dates with

With its new "We Met" feature, Hinge wants to learn how your dates are going with matches in its app. That way, it can inject the information into its algorithm to provide future recommendations that better suit its users' preferences.
Social Media

Like a pocketable personal stylist, Pinterest overhauls shopping tools

Pinterest shopping just got a bit better with a trio of updates now rolling out to Pinterest. The first replaces Buyable Pins with Product Pins for more features, including knowing whether or not a product is in stock.
Smart Home

Facebook’s new Portal device can collect your data to target your ads

Facebook confirmed that its new Portal smart displays, designed to enable Messenger-enabled video calls, technically have the capability to gather data on users via the camera and mic onboard.
Social Media

Twitter has sorted out those weird notifications it was sending

Twitter started churning out weird notifications of seemingly nonsensical letters and numbers to many of its users on Tuesday morning. The bizarre incident even prompted Twitter boss Jack Dorsey to get involved.
Photography

Adobe MAX 2018: What it is, why it matters, and what to expect

Each year, Adobe uses its Adobe MAX conference to show off its latest apps, technologies, and tools to help simplify and improve the workflow of creatives the world over. Here's what you should expect from this year's conference.
Home Theater

Facebook might be planning a streaming box for your TV that watches you back

Facebook is reportedly working on a piece of streaming media hardware for your living room with a built-in camera for video calls, something people may not want given the company's recent controversies.
Computing

Adobe’s craziest new tools animate photos, convert recordings to music in a click

Adobe shared a glimpse behind the scenes at what's next and the Creative Cloud future is filled with crazy A.I.-powered tools, moving stills, and animation reacting to real-time tweets.