Skip to main content
  1. Home
  2. Social Media
  3. Web
  4. Legacy Archives

The White House is giving Data.gov a face lift – and it all looks awfully familiar

Add as a preferred source on Google
next.data.gov beta
Image used with permission by copyright holder

Despite the media outcry in the wake of the recent NSA revelations, negative publicity hasn’t phased the government’s effort to improve the transparency and technological uses of its public data sets. As promised by President Obama, the White House unveiled a sneak peek of Data.gov’s overhaul. Compare the new site, temporarily found on next.data.gov, with the former and you can’t help by notice a few things Data.gov is borrowing from social sites. 

Before we start comparisons, let’s take a look at what’s happening under the hood. The new Data.gov site is something of a search engine for public data sets, but with a few extra bells and whistles (which we’ll get to later). Agencies like the Department of Health and Human Services, explains Nick Sinai and Ryan Panchadsaram of The White House, are among the first under the President’s Open Data Executive Order to publish its publicly available data in a machine-readable format.

Recommended Videos

What this means for users is that while the data itself might not live on Data.gov, every agency participating in the revamp of Data.gov will eventually be required to allow the site to index these agency’s reports. It’s why you can browse next.data.gov for public data – like the Census Bureau or the U.S. Energy Information Administration – but if you want to dig into the data, you’ll be directed to the relevant agency’s website.

next.data.gov cdc wonder
Image used with permission by copyright holder

Admittedly it would be far more convenient to be able to view all the data from these government agencies within the Data.gov site, with visualizations of the data generated by algorithm. So this is where third-party developers come in at the behest of Obama’s Executive Order, which notes “Entrepreneurs and innovators have continued to develop a vast range of useful new products and businesses using these public information resources, creating good jobs in the process.” With this in mind, the new Data.gov introduces easy-to-access tools and data sets that developers can use to hack together meaningful apps. In other words, Data.gov is developer-friendly with multiple file types and one-click downloads.

next.data.gov search recommendations
Image used with permission by copyright holder

Data.gov’s search engine is powered by the open-source tech, Solr, and its search engine suggests auto-completed recommended queries. Notice its trend-hugging characteristics? Open-source is a hot topic, and the suggested search term functionality is something we’ve seen and come to use plenty of times before. The feature is mainstay in Google.com, and also a core feature within Facebook, Twitter, Quora, and the other social platforms.

But what about the front end? Well it would appear that Data.gov is doing a little social media copycatting. 

The Pinterest-ification of the Web has been much-discussed, and the White House isn’t missing out. The pin board style and infinite scroll has been adopted. 

data gov pinterest
Image used with permission by copyright holder

And the search bar in the upper left-hand corner, in addition to the pin board scheme, is a nice page taken out of Google+’s book. 

google + search
Image used with permission by copyright holder

Naturally, Data.gov is also pulling in relevant tweets.

data gov twitter
Image used with permission by copyright holder

Really, this is all what we’d expect from an administrative that has been tearing up Tumblr. What do you think of the new design: Is it a cheap pull for attention, all social and no substance – or a revolutionary design that will engage more users than the old version?

Francis Bea
Former Digital Trends Contributor
Francis got his first taste of the tech industry in a failed attempt at a startup during his time as a student at the…
X has a creepy new way to make you promote your posts, and nobody asked for it
A mysterious pointing hand is haunting X drafts, and users are not amused.
finger pointing at x logo

You just opened X and started typing your thoughts. Imagine the jump scare when a hand suddenly pops up on your screen, pointing at the promote button. It doesn’t say a word and simply points. For a growing number of X users, this isn’t a made-up scenario but something they have been seeing since yesterday, and very few of them are amused.

Most of us have learned to tune out the usual in-app upsells, whether it’s a glowing upgrade banner or a pop-up about a premium plan. A floating hand hovering over your draft is much harder to ignore, and that’s probably the whole point.

Read more
Dictionary.com’s word of the year is one that you’re tired of seeing everywhere on the internet
From looksmaxxing to tokenmaxxing, the internet has found endless ways to max out everyday life, and now the trend has earned Dictionary.com's top linguistic honor.
Dictionary.com open on iPhone

Scroll through any app for five minutes, and you’ll find someone maxxing something. Their skin, their sleep, their protein intake, even their Friday night on the couch. That little suffix has been everywhere this year, and now it has a trophy to show for it. In a recent announcement, Dictionary.com named maxxing its 2026 Word of the Year.

What are people actually doing when they’re maxxing?

Read more
Prepare yourself for longer videos on Instagram. And oh, they’ll be in wide-screen view, too.
Instagram is testing 90-minute widescreen videos that link Reels to full episodes.
instagram-logo-on-phone

Instagram is testing a new format for long-form videos called Features. It allows select creators to upload horizontal videos running up to 90 minutes long. Instagram has already tested the new format with creators in Brazil, and now, it's expanding to tens of thousands of creators across the US.

How will Instagram's new Features format work?

Read more