Tinder’s first podcast is here to help you navigate the world of online dating

Branded podcasts are a thing. Everyone from eBay to Slack has dabbled in the format of late, with the aim of capturing an audience and (of course) promoting their products. The latest company to release a podcast series is popular dating service Tinder.

Now, before you tune out and turn off, we understand it’s easy to balk at the idea of a sponsored podcast, but Tinder may be on to something. And, at the very least, it sounds like it’s trying to create something substantial.

DTR,” short for “Define the Relationship,” is its aptly titled first attempt at the humble podcast, reports The Wall Street Journal. The show is produced by Gimlet Creative, a company that found considerable success with its branded podcast for eBay, dubbed “Open for Business.” Tinder’s audio show sees host Jane Marie (music supervisor for celebrated public radio show This American Life, and former editor at Jezebel) explore the weird and wonderful world of online dating. “I’ll be your guide through this wild new world of dating, love, and sex, in cyberspace,” says Marie in a quote on Gimlet Creative’s website.

A typical episode will reportedly see Marie dish out online dating tips (such as how to craft an appropriate profile) and include real-life anecdotes — for example, in the podcast’s trailer, Marie is heard asking a guest if they’ve ever sent a nude pic.

“Each episode explores the good and bad, the hilarious and awkward, the wonderful and bizarre aspects of defining relationships in today’s world,” reads the show’s blurb.

The main question for brands trying to break into the podcasting space is whether there is an actual audience for what they’re producing? In Tinder’s case, the answer is a resounding yes. Consider the fact that on any given day the web is full of articles on online dating. Additionally, Tinder itself has been releasing a steady stream of data from its vaults regarding user behavior, such as the types of GIFs people use to kick-start a conversation, and the profession most likely to land you a match. The dating service even has its own in-house sociologist, Jessica Carbino, who specializes in matching user data with in-app experiences — and isn’t shy about discussing her findings with the media. Therefore, it wouldn’t come as a surprise if Carbino popped up on the show as a future guest.

DTR kicks off on Thursday, and will include six episodes in total. You can subscribe to the podcast on iTunes, or listen in on SoundCloud.

Movies & TV

Apple TV Plus streaming service recruits Hollywood A-listers to take on Netflix

Apple has an ambitious slate of original programming it has been developing, and now we know where we'll be able to see it. Apple confirmed its new subscription service, Apple TV Plus, and revealed some of the projects it will air.
Gaming

Your PlayStation 4 game library isn't complete without these games

Looking for the best PS4 games out there? Out of the massive crop of titles available, we selected the best you should buy. No matter what your genre of choice may be, there's something here for you.
Gaming

These are the must-have games that every Xbox One owner needs

More than four years into its life span, Microsoft's latest console is finally coming into its own. From Cuphead to Halo 5, the best Xbox One games offer something for players of every type.
Movies & TV

Stranger Things season 3 is coming! Here’s everything we know so far

With a sophomore season as strong as its first, Stranger Things is now moving on to season 3. Here's everything we've learned so far about the Netflix series' upcoming third season, premiering in July 2019.
Social Media

Facebook may soon let you watch live TV with friends in Watch Party

Facebook Watch Party is designed to allow friends to watch together, even when they can't be in the same physical space. Now, that feature could be expanding to include live TV. Facebook announced a test of the feature, starting with live…
Social Media

Federal investigation digs into Facebook’s data-sharing deals

Facebook confirmed it is cooperating with a federal criminal investigation. According to a report, the company is under investigation for sharing user data with smartphone and tablet companies.
Social Media

Facebook explains its worst outage as 3 million users head to Telegram

Facebook, if you didn't already know it, suffered a bit of an issue on Wednesday, March 13. An issue that took down not only its social networking site, but also Instagram, WhatsApp, and Messenger. On Thursday it offered an explanation.
Gaming

Snapchat could soon let you play games in between your selfies

If a new report is accurate, Snapchat will be getting an integrated gaming platform in April. The platform will feature mobile games form third-party developers, and one publisher is already signed on.
Social Media

Twitter is testing a handy subscription feature for following threads

Twitter has recently started testing a feature that lets you subscribe to a thread so that you’ll no longer need to like a comment or post to it yourself in order to receive notifications of new contributions.
Social Media

Your Google+ public content will remain viewable on the web, if you want it to

Google's failed social network — Google+ — will soon be wiped from the internet, but there's a team of volunteers working right now to save its public content for the Internet Archive.
Computing

There’s more space on MySpace after ‘accidental’ wipe of 50 million songs

MySpace is no longer a safe refuge for music and media produced in the 2000s. It said that almost any artistic content uploaded to the site between 2003 and 2015 may have been lost as part of a server migration last year.
Computing

Intel and Facebook team up to give Cooper Lake an artificial intelligence boost

Intel's upcoming Cooper Lake microarchitecture will be getting a boost when it comes to artificial intelligence processes, thanks to a partnership with Facebook. The results are CPUs that are able to work faster.
Social Media

New Zealand attack shows that as A.I. filters get smarter, so do violators

The shootings in Christchurch, New Zealand were livestreamed to social media, and while stats show networks are improving at removing offending videos, as the system improves, so do the violators' workarounds.
Photography

Insta-checkout? New Instagram service lets you shop without leaving the platform

Shopping on Instagram no longer means leaving the platform to checkout in a web browser. Instagram checkout launched in beta today with a handful of retailers, allowing users to checkout without leaving the app.