Our favorite, free Twitter analytics services for casual and professional users

twitter statsMaintaining a Twitter account can be challenge enough if you’re using the profile for networking or work-related purposes. If you need some help seeing if your tweets are doing their job, try one of these free Twitter analytics services. 

Twitonomy

twitonomy francisybea

Twitonomy is the jack of all trades when it comes to free Twitter analytics. Starting with the first page of the service, Twitonomy makes it a breeze to track conversations around Twitter. Fully customizable modules updated in real-time help you monitor the Twittersphere’s conversations based on keywords, users, or lists that you’ve identified.

twitonomy twitter account analytics

The app also comes with a free analytics tool that breaks down a Twitter account (any account – it doesn’t have to be yours) into digestible statistics and graphs that make sense of how you’ve been using Twitter. This part of the app condenses your account into powerful data sets including the rates of mentions or retweets, most used hashtags, and graphs of tweet frequencies, among other stats. As a bonus, Twitonomy’s “Mentions Map” visualizes where people have mentioned your tweets throughout the world – you can get a good sense of your global influence.

Twentyfeet

 twentyfeet

Twentyfeet’s free service mines through your day-by-day performance, and presents its analysis in easy to decipher graphs. On its own, Twentyfeet isn’t the most comprehensive service on this list since it really just takes some basic information like the number of retweets, mentions, followers, and plots this data on a graph. But where it comes in handy is its tracking of rather important metrics that other apps haven’t covered, like the number of followers that you’ve lost, and even an analysis of users that are and aren’t following you back. If you’re looking for a more robust service, you can opt to pony up for the paid package, which includes more custom date ranges, and being able to export your data. We’d just recommend you to save your money and use the free version to complement Twitonomy, though.

Twitter Counter

twitter counter

This one is arguably the most recognized free Twitter analytics platform on the market. The app isn’t as comprehensive as Twitonomy since all it really does is monitor your follower count on a daily basis, but for the follower number-obsessed that’s OK. Twitter Counter approaches analytics in a way that’s easy to digest, a selling point if you’re not really looking for a service that lists a dozen different metrics that you wouldn’t know what to do with. And to Twitter Counter’s credit, there are two useful features to get a better sense of how your account is performing. You can compare your account with up to two others, and if you check out the right side of your Twitter Counter profile page, the service guesses the number of users you’ll gain based on how this number has grown over the past seven days.

TwitSprout

twitsprout

TwitSprout, like Twitter Counter, is concerned with how many followers you’ve gained or lost in the past week. The data that it collects is by all means basic and just a snapshot of your performance in the last seven days. For a free service, you can’t really complain about what TwitSprout lacks, but the one feature that’s worth signing up for is the “Hourly Change in Followers” and “Daily Tweets.” With these two graphs you can get a better sense of what time during the day and on what days you should be tweeting to garner the most engagement with your followers.

Twtrland

twtrland

Then there’s Twtrland. This analytics service is very visual so it skimps out on the numbers and data points. Instead of telling you how many tweets are being engaged with or how quickly you’re amassing followers, Twtrland takes a completely different approach from the competitors that I’ve mentioned above. It lists the tweets and people you’ve interacted with that performed well or matter to you so you can go back and revisit the types of content that resonated with your followers. For instance Twtrland breaks down your tweets into groups, like mentions, people you’ve held conversations with over Twitter, and your most “Famous Words.” So if numbers are meaningless to you, Twtrland is the way to go. The one gripe that we have with Twtrland is that the service requires you to manually refresh your account so that Twtrland’s engine can spit out the most up-to-date analytics.

Ready for an upgrade?

Whlie we’ve identified five free Twitter analytics services for the average user, you might be feeling professional enough to merit paying for a subscription fee. It that’s the case you’re ready to upgrade to more robust and thorough analytics platforms that brands will use like Crowdbooster and Twitanalyzer for instance. But until you get to that point, we’d recommend any one of the above five services (or a combination of them).

Social Media

Twitter is testing a handy subscription feature for following threads

Twitter has recently started testing a feature that lets you subscribe to a thread so that you’ll no longer need to like a comment or post to it yourself in order to receive notifications of new contributions.
Mobile

Saving for a vacation? Here are the best apps to help you manage your wealth

Looking to start managing your money, but don't care for intricate software or spreadsheets? Lucky for you, we made a list of the best budgeting apps designed to help you rein in your expenditures.
Social Media

Twitter takes a cue from Instagram and Snapchat with new quick-swipe camera

Twitter is giving the "what's happening" treatment to photos and video by allowing users to access the in-app camera fast enough to catch and share the moment. The new Twitter camera is now accessible with a swipe.
Emerging Tech

Professional drone racing is flying onto Twitter this summer

Professional drone racing is coming to Twitter for the first time this summer. Organizers hope the streaming deal with the social media platform will help the growing sport to further broaden its audience.
Social Media

Twitter wants you to help shape the future design of its app

Twitter is launching an app for testing new design features and it wants you to get involved. Those accepted into the program will have the chance to try out different conversation designs aimed at improving the user experience.
Computing

Make a GIF of your favorite YouTube video with these great tools

Making a GIF from a YouTube video is easier today than ever, but choosing the right tool for the job isn't always so simple. In this guide, we'll teach you how to make a GIF from a YouTube video with our two favorite online tools.
Social Media

Yep, it’s not just you. Facebook, Instagram, and WhatsApp are down for many

Facebook's family of apps has been suffering issues for much of the day. Instagram, WhatsApp, Facebook Messenger, and Facebook itself have been out of action for users around the world, with the company scrambling to sort it out.
Social Media

Facebook may soon let you watch live TV with friends in Watch Party

Facebook Watch Party is designed to allow friends to watch together, even when they can't be in the same physical space. Now, that feature could be expanding to include live TV. Facebook announced a test of the feature, starting with live…
Social Media

Federal investigation digs into Facebook’s data-sharing deals

Facebook confirmed it is cooperating with a federal criminal investigation. According to a report, the company is under investigation for sharing user data with smartphone and tablet companies.
Social Media

Facebook explains its worst outage as 3 million users head to Telegram

Facebook, if you didn't already know it, suffered a bit of an issue on Wednesday, March 13. An issue that took down not only its social networking site, but also Instagram, WhatsApp, and Messenger. On Thursday it offered an explanation.
Gaming

Snapchat could soon let you play games in between your selfies

If a new report is accurate, Snapchat will be getting an integrated gaming platform in April. The platform will feature mobile games form third-party developers, and one publisher is already signed on.
Social Media

Your Google+ public content will remain viewable on the web, if you want it to

Google's failed social network — Google+ — will soon be wiped from the internet, but there's a team of volunteers working right now to save its public content for the Internet Archive.
Computing

There’s more space on MySpace after ‘accidental’ wipe of 50 million songs

MySpace is no longer a safe refuge for music and media produced in the 2000s. It said that almost any artistic content uploaded to the site between 2003 and 2015 may have been lost as part of a server migration last year.
Computing

Intel and Facebook team up to give Cooper Lake an artificial intelligence boost

Intel's upcoming Cooper Lake microarchitecture will be getting a boost when it comes to artificial intelligence processes, thanks to a partnership with Facebook. The results are CPUs that are able to work faster.