Skip to main content

YouTube needs your help translating video titles and descriptions

Alex Dainis on how enabling translations helped grow her channel | Creator Spotlight
With more than one billion users around the world, YouTube has cemented itself as the destination for content in just about every language. But when it comes to finding that content, things can get a bit tricky, especially with the multiplicity of tongues spoken on the global platform. In fact, the Google-owned entity points out, there are 76 languages represented on YouTube, and in order to connect all these languages, YouTubers are relying on one another.

Two years ago, the video sharing site introduced community-contributed subtitles, which were a boon for people who could actually find content in foreign languages. But now, YouTube is making it possible for “Community Contributions to translate your video’s titles and descriptions in addition to your captions.” As a result, the platform says, “You’re only a few clicks away from having viewers translate your videos so more people around the world easily discover, understand, and ultimately fall in love with your content.”

Thus far, more than 900,000 contributors have translated various videos on YouTube, and some power contributors have made a sizable dent in the YouTube canon. Tee Ponsukcharoen, for example, is a Stanford student who dedicates around 10 hours a week translating YouTube content. And since he’s begun, he’s helped translate more than 2,500 videos.

“Translating content to me now is like washing my face, brushing my teeth, or working out. It’s a part of my daily routine that I do without thinking much,” Ponsukcharoen told YouTube.

“There are three components that drive my motivation to translate videos: autonomy, mastery, and purpose. Translating content on YouTube serves all three,” he continued. “I can choose videos that I am interested to translate. I sharpen my English, Thai, and the subject of the video every time that I translated. Finally, I know that my translation will be beneficial to other people. Some Thai students who don’t know English well can use my subtitles to learn better. Our work can be used as language educational examples.”

Editors' Recommendations

Lulu Chang
Former Digital Trends Contributor
Fascinated by the effects of technology on human interaction, Lulu believes that if her parents can use your new app…
This beloved TikTok feature is coming to YouTube Shorts
Two mobile devices showing two people dancing in YouTube Shorts videos.

YouTube Shorts, the video-sharing website's answer to TikTok videos, is getting a new comment reply feature and with it, looks more like its wildly popular competitor.

On Thursday, the new feature was announced via an update to a YouTube Help thread titled "New Features and Updates for Shorts Viewers & Creators." The announcement was posted by a TeamYouTube community manager.

Read more
YouTube is finally getting serious about podcasts
The red and white YouTube logo on a phone screen. The phone is on a white background.

Podcasts certainly aren't new to YouTube, but the popular video-sharing site appears to be making it easier to find them on its sprawling platform.

9to5Google has reported that YouTube has created a dedicated Explore page for podcasts and that it is currently live on the site for some users. The new Podcasts page is apparently still rolling out and has been since at least late July. While not everyone is able to view the new podcast Explore page right now, some of us at Digital Trends have been able to access it.

Read more
Downloaded YouTube Shorts clips will soon include watermarks
Two mobile devices showing two people dancing in YouTube Shorts videos.

YouTube Shorts that are shared to other platforms will soon sport a new feature: a watermark.

On Wednesday, a reply was posted to a YouTube Help Community page titled "New Features and Updates for Shorts Viewers & Creators." The reply was posted by a Community Manager and contained a product update announcement regarding Shorts that essentially said that watermarks would be automatically added to Shorts that are downloaded and shared to other platforms.

Read more