Skip to main content
  1. Home
  2. Wearables
  3. News

Swarovski is indefinitely postponing the launch of its ‘smartwatch for women’

Julian Chokkattu
By
We’ve been waiting for a smartwatch from Swarovski for some time now, but it looks like we may have to wait a little longer — the company has announced that it is indefinitely postponing the release of its “smartwatch for her.”

The news is a little frustrating. The Swarovski smartwatch was first announced at CES 2017, and at the time was being pitched as a smartwatch specifically for women. It was long expected that we would see the device officially unveiled at watch and jewelry show Baselworld 2017, but now there’s no expected date.

Recommended Videos

“Swarovski has decided to postpone its smart device initiative and will not present new smart device products at Baselworld 2017. Swarovski is simply not ready yet. We cannot yet make any statement regarding the timing of the launch,” said the company in a statement to Wareable.

When the watch is finally launched, it will most likely be an Android Wear device with a Qualcomm chip — as Swarovski first announced the existence of a device through a partnership with the two companies.

Qualcomm and Swarovski offered a teaser of the announcement at CES 2017, and what we know at this point is that the smartwatch will pack a Qualcomm processor. While it’s Swarovski’s first smartwatch, the company has collaborated with Misfit and Huawei in the past on devices such as the Huawei Watch Ladies. It looks like Swarovski will continue to target women with the watch, as it does with most of its products.

This year is a big one for Android Wear due to the anticipated release of Android Wear 2.0, which will feature a major revamp of the operating system. Hardly any Android Wear watches were released in 2016, and the smartwatch market in general is in decline. But Google is optimistic and is expected to release its own smartwatches this year alongside the launch of 2.0. We can expect to see more smartwatches with 2.0 from other manufacturers in the coming months as well.

Android Wear 2.0 features stand-alone apps that do not require the phone to be connected, access to the Google Play Store, support for NFC payments and Android Pay, Assistant integration on select devices, and more.

We’ll update this article as we hear more about the Swarovski smartwatch.

Updated on 03-20-2017 by Christian de Looper: Added news that Swarovski indefinitely postponed smartwatch launch.

Editors' Recommendations

Topics
Julian Chokkattu
Julian Chokkattu
Former Digital Trends Contributor
Julian is the mobile and wearables editor at Digital Trends, covering smartphones, fitness trackers, smartwatches, and more…
HMD Global shows its serious about U.S. expansion with 5 new Nokia phones
HMD Global's range of new Nokia phones at CES 2022.

HMD Global has big plans for the U.S. market, and at CES 2022 it has revealed a new range of devices that cost less than $250, all coming out over the next months. Buoyed by LG and ZTE both leaving the U.S., it has struck lucrative deals with T-Mobile, Tracfone, Verizon, and other carriers to supply Nokia phones on pre-paid contracts, including low-cost feature phones.

To help achieve its ambitious targets in the U.S. for the coming year -- it's targeting number one in feature phones, and number three in pre-paid smartphones -- it has announced five new U.S. exclusive phones that will arrive during the first six months of the year. Top of the list is an affordable 5G phone, followed by three 4G phones, and a new feature phone with Kai OS software onboard.

Read more
A new affordable Motorola smartwatch could be coming by the end of the year
Moto 360 ambient display

A new Motorola-branded smartwatch is on its way for a launch by the end of the year, according to a press release shared by CE Brands, the current owners of the Motorola brand for smartwatches. The company has claimed to have already completed work on a Moto Watch 100, branding it an affordable premium smartwatch that will be going into mass production over the next month.

"Our newest smartwatch, the Moto Watch 100, which is designed for an entry-level price point, is scheduled to begin mass production in November 2021. With several major retailers in line for initial orders to test the product, we believe the Motorola brand coupled with an affordable premium-feeling smartwatch has the potential to be a truly disruptive product," the release reads.

Read more
The best Wear OS apps for your Google-powered smartwatch
Looking at a smartwatch using the Wear OS.

Some of the best smartwatches run Wear OS , and there are loads of apps that add all sorts of handy capabilities. A great Wear OS app does more than just send notifications to your wrist -- they entertain, track your fitness and health, help you to stay organized, and can indirectly save your phone's battery life, as you're checking your wrist rather than your phone's display.

With all of that in mind, here are our picks of the best Wear OS apps. Most of these apps still rely on a partner app on your smartphone, but a few offer stand-alone functionality. Either way, they're all must-haves for your Wear OS smartwatch.

Read more