TAG Heuer already working on smartwatch though launch is some way off

tag heuer planning different unique smartwatch launch way off
TAG Heuer interim CEO Jean-Claude Biver said a few months ago that the Swiss watchmaker intended to launch a smartwatch, and this week he offered up a few more details on the project.

Speaking to reporters at the TAG’s La Chaux-de-Fonds headquarters, the boss said his company had already inked a number of partnership deals and is looking at the possibility of acquiring firms that can help make its smartwatch happen.

The CEO said it was important for the TAG smartwatch to be “different and unique” if it is to have any chance of succeeding in the market.

While it’s already been widely reported that Intel technology will power the device, no confirmation was offered at Tuesday’s gathering.

Biver said TAG would unveil the device only when work on it is complete, though added that this is unlikely to happen till late 2015 at the earliest. A recent report had suggested the smartwatch might make an appearance at next month’s CES tech bash in Las Vegas, though Biver’s words have clearly dashed any hopes of this happening.

TAG general manager Guy Semon said at the press conference that smartwatches represent a major challenge to the Swiss watch industry, adding, “We cannot ignore this tsunami that is coming closer.”

The company expressed an interest in getting into the smartwatch market in September just days after Biver dismissed the Apple Watch as looking like something a student might design “in their first trimester.”

He said the Cupertino company’s watch, which launches in the coming months, has “no sex appeal,” adding that it looks “too feminine.”

After considering the matter further, Biver said his company wanted to launch a smartwatch, “but it must not copy the Apple Watch. We cannot afford to just follow in somebody else’s footsteps.”

It certainly appears that Biver has woken up to the idea that high-end smartwatches could pose a threat to the traditional luxury watch market, and he now wants in. However, the fact that a TAG device won’t be landing till possibly 2016 means plenty of competitors will have a decent head start, a fact that certainly increases pressure on the company to come up with something genuinely “different and unique.”

[Source: Reuters] [Image: TAG Heuer]

Deals

Best Prime Day smartwatch deals: Apple Watch, Fitbit Versa, and Samsung Galaxy

Amazon Prime Day 2019 is finally here, bringing with it a number of great smartwatch deals. Whether you're into Apple's Apple Watch, or prefer a smartwatch that has Google's Wear OS wearable operating system, there should be a something for…
Wearables

Not on my watch: How to fix the most annoying Apple Watch problems

Have you been struggling with one or several Apple Watch problems? Here, we’ve compiled a list of some of the most common issues people are having, along with a few workarounds and fixes for dealing with them.
Deals

It’s time to check out the best Apple Watch deals for July 2019

The Apple Watch has surged to prominence in recent years. If you're in the market for an iOS wearable, we've sniffed out the best Apple Watch deals available right now for all three models of this great smartwatch.
Home Theater

Netflix vs. Amazon Prime Video: A battle of streaming giants

It might seem like Netflix should be your default choice as a streaming video service, but Amazon Prime Video's price and many extra perks make it a compelling alternative. Which one is best for you? Our comparison can help.
Deals

Walmart cuts prices on Apple Watch and Fitbit smartwatches before Prime Day

We've been monitoring Prime Day smartwatch deals over the last week or so, and many of the most attractive sales appear to be on fitness watches. Apple and Fitbit, in particular, are offering discounts on the Versa and Series 3 models.
Deals

Best Buy drops prices on Apple Watch Series 4 before Prime Day

With Walmart and Amazon butting heads, Best Buy has decided to drop a few sneaky Apple Watch Series 4 deals into the mix to spice things up. We are seeing more and more Prime Day smartwatch deals go live as the event draws near.
Deals

Best Prime Day Apple deals: iPad, MacBook, and AirPods discounts

Prime Day is officially here, and there are still some nice Apple deals to be had during Amazon's big event. We’ve rounded up iPads, Macbooks, and more, along with a quick and handy guide detailing what Apple deals you can expect to find.
Deals

Best Prime Day Apple deals: iPads, MacBooks, and Apple Watches

Prime Day is officially here, and there are still some nice Apple deals to be had during Amazon's big event. We rounded up a few right here, along with a quick and handy guide detailing what Apple deals you can expect to find.
Apple

At just $169, Amazon Prime Day now has the best deal on the Apple Watch Series 3

Amazon Prime Day comes once a year, and with it, you'll find the best deals on your favorite Apple products. Right now, the Apple Watch Series 3 is just $169. Get yours while supplies last.
Deals

Amazon drops the price of Garmin Vivofit Jr. activity trackers down to $70

You can get various electronics for children during Prime Deal 2019. Check the deal on the Real Flower and Broken Lava Garmin Vivofit Jr. fitness bands. They are available on Amazon for $70 during the 48-hour sale.
Deals

Amazon slices 46% off Microsoft Surface headphones for Prime Day

Microsoft's first attempt at headphones was a good start, however, their $350 retail price is a little steep. Prime Day 2019 has the answer to that issue: A 46% price cut that's only good through Tuesday night, so act quickly.
Deals

Amazon’s Prime Day price on the Garmin Forerunner 235 is the best we’ve seen

We've covered deals on the Garmin Forerunner 235 on Amazon and elsewhere quite frequently, but Amazon's Prime Day deal by far beats any other price we've seen for this smartwatch, either new or used. You'll save 58% through Tuesday.
Wearables

The Best Prime Day smartwatch deals: Fitbit, Samsung, and Apple Watch discounts

Amazon Prime Day 2019 is around the corner, and while there are likely to be deals on TVs, gaming consoles, and more, there will also likely be some great deals on smartwatches. Here's what we know about all the smartwatch deals.
Deals

Apple Watch Series 4 smartwatch now just $360 in Amazon Prime Day deal

Amazon Prime Day is a fine time to buy a new smartwatch. The Apple Watch Series 4 is the cream of the smartwatch crop, and now in an Amazon Prime Day deal, the 44mm model can be yours for just $354, down from its original $429.