TAG Heuer already working on smartwatch though launch is some way off

tag heuer planning different unique smartwatch launch way off
TAG Heuer interim CEO Jean-Claude Biver said a few months ago that the Swiss watchmaker intended to launch a smartwatch, and this week he offered up a few more details on the project.

Speaking to reporters at the TAG’s La Chaux-de-Fonds headquarters, the boss said his company had already inked a number of partnership deals and is looking at the possibility of acquiring firms that can help make its smartwatch happen.

The CEO said it was important for the TAG smartwatch to be “different and unique” if it is to have any chance of succeeding in the market.

While it’s already been widely reported that Intel technology will power the device, no confirmation was offered at Tuesday’s gathering.

Biver said TAG would unveil the device only when work on it is complete, though added that this is unlikely to happen till late 2015 at the earliest. A recent report had suggested the smartwatch might make an appearance at next month’s CES tech bash in Las Vegas, though Biver’s words have clearly dashed any hopes of this happening.

TAG general manager Guy Semon said at the press conference that smartwatches represent a major challenge to the Swiss watch industry, adding, “We cannot ignore this tsunami that is coming closer.”

The company expressed an interest in getting into the smartwatch market in September just days after Biver dismissed the Apple Watch as looking like something a student might design “in their first trimester.”

He said the Cupertino company’s watch, which launches in the coming months, has “no sex appeal,” adding that it looks “too feminine.”

After considering the matter further, Biver said his company wanted to launch a smartwatch, “but it must not copy the Apple Watch. We cannot afford to just follow in somebody else’s footsteps.”

It certainly appears that Biver has woken up to the idea that high-end smartwatches could pose a threat to the traditional luxury watch market, and he now wants in. However, the fact that a TAG device won’t be landing till possibly 2016 means plenty of competitors will have a decent head start, a fact that certainly increases pressure on the company to come up with something genuinely “different and unique.”

[Source: Reuters] [Image: TAG Heuer]

Product Review

Garmin's Fenix 5X Plus is built for fitness freaks who fawn over every feature

With onboard music, full-color topographic maps, and new sport metrics, the Garmin Fenix 5X Plus sets a high bar for GPS smartwatches. Find out how it can help boost your performance in our Fenix 5X Plus review.

The best Apple Watch deals for October 2018

The Apple Watch has surged to prominence in recent years. If you're in the market for an iOS wearable, we've sniffed out the best Apple Watch deals available right now for all three models of this great smartwatch.

Montblanc’s $995 Summit 2 watch stays on your wrist for longer between charges

Montblanc has taken the wraps off of the new Montblanc Summit 2 -- the first watch to feature the new Qualcomm Snapdragon Wear 3100 processor. The watch features a premium design and Google's Wear OS.

Our favorite fitness trackers make it fun to keep moving

Looking for your first fitness tracker, or an upgrade to the one you're already wearing? There are plenty of the wrist-worn gadgets available. Here are our picks for the best fitness trackers available right now.

These are the best smartwatches for everything from fashion to fitness

Tempted to buy a smartwatch? If so, then the growing number of great models available means you've got plenty to choose from. But which one should you pick? Here is our list of the best smartwatches.
Product Review

Withings Steel HR Sport is a fitness tracker you’ll love wearing

Withings jumps back in the wearables game with the new Steel HR Sport, a hybrid smartwatch that is as much a fitness tracker as it is a timepiece. It's so good that it hasn't left our wrist since we pulled it out of the package.
Emerging Tech

Awesome Tech You Can’t Buy Yet: DIY smartphones and zip-on bike tires

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!

Garmin’s new Instinct GPS watch is built for the sportsman in all of us

The new Garmin Instinct is a GPS multisport watch for people who love to be outdoors. The $300 Instinct takes the best features of the company's popular Fenix watches and packages them into rugged, military-grade package.
Emerging Tech

Here’s all the best gear and gadgetry you can snag for $100 or less

A $100 bill can get you further than you might think -- so long as you know where to look. Check out our picks for the best tech under $100, whether you're in the market for headphones or a virtual-reality headset.
Product Review

The all-new Palm wants to be many things, but it’s really just a tiny smartphone

The all-new Palm is here, and it’s tinier than ever. Exclusive to Verizon, it syncs to your primary smartphone and acts as a secondary device -- with features to help you disconnect from technology. But at $350, is it worth the high price…
Product Review

The Huawei Watch GT’s battery life gets a tick, but the software may not tock

Huawei’s track record with smartwatches is strong, having releases two models and several spin-offs to general acclaim. This is the Watch GT, and it moves away from Google’s Wear OS to focus on fitness, yet stays ahead of the…

Inferiority is a feature now! Palm's new plan is psychotic

The Palm is a smartphone to reduce your smartphone usage, or a small smartphone for when you don't want to carry your big smartphone. Palm itself doesn't seem sure which it is, but either way, it's a product that's so witless, we're amazed…

With Spotify for WearOS, you no longer need your phone to stream music

A Spotify app will soon be available for download on Wear OS smartwatches. Whether you're working out or lounging at home, you'll soon be able to access and control your music straight from your wrist.

The Verizon GizmoWatch puts a quick-communication device on your kid’s wrist

Verizon is taking another shot at building a smartwatch for youngsters. The company announced the Verizon GizmoWatch, which boasts 4G connectivity and helps parents keep track of their children.