TAG Heuer already working on smartwatch though launch is some way off

tag heuer planning different unique smartwatch launch way off
TAG Heuer interim CEO Jean-Claude Biver said a few months ago that the Swiss watchmaker intended to launch a smartwatch, and this week he offered up a few more details on the project.

Speaking to reporters at the TAG’s La Chaux-de-Fonds headquarters, the boss said his company had already inked a number of partnership deals and is looking at the possibility of acquiring firms that can help make its smartwatch happen.

The CEO said it was important for the TAG smartwatch to be “different and unique” if it is to have any chance of succeeding in the market.

While it’s already been widely reported that Intel technology will power the device, no confirmation was offered at Tuesday’s gathering.

Biver said TAG would unveil the device only when work on it is complete, though added that this is unlikely to happen till late 2015 at the earliest. A recent report had suggested the smartwatch might make an appearance at next month’s CES tech bash in Las Vegas, though Biver’s words have clearly dashed any hopes of this happening.

TAG general manager Guy Semon said at the press conference that smartwatches represent a major challenge to the Swiss watch industry, adding, “We cannot ignore this tsunami that is coming closer.”

The company expressed an interest in getting into the smartwatch market in September just days after Biver dismissed the Apple Watch as looking like something a student might design “in their first trimester.”

He said the Cupertino company’s watch, which launches in the coming months, has “no sex appeal,” adding that it looks “too feminine.”

After considering the matter further, Biver said his company wanted to launch a smartwatch, “but it must not copy the Apple Watch. We cannot afford to just follow in somebody else’s footsteps.”

It certainly appears that Biver has woken up to the idea that high-end smartwatches could pose a threat to the traditional luxury watch market, and he now wants in. However, the fact that a TAG device won’t be landing till possibly 2016 means plenty of competitors will have a decent head start, a fact that certainly increases pressure on the company to come up with something genuinely “different and unique.”

[Source: Reuters] [Image: TAG Heuer]

Emerging Tech

Awesome Tech You Can’t Buy Yet: Folding canoes and ultra-fast water filters

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!

The best Apple Watch deals for December 2018

The Apple Watch has surged to prominence in recent years. If you're in the market for an iOS wearable, we've sniffed out the best Apple Watch deals available right now for all three models of this great smartwatch.

Walmart drops prices on Apple Watches and other fitness trackers

Smartwatches, fitness trackers, and wearable heart rate monitors from Apple, Samsung, Fitbit, and Garmin are popular gifts. Wearables are smarter and more capable than in earlier years. We found the best wearables deals on Walmart.

These are the best smartwatches for everything from fashion to fitness

Tempted to buy a smartwatch? If so, then the growing number of great models available means you've got plenty to choose from. But which one should you pick? Here is our list of the best smartwatches.

Conquer the cold season with the best heated clothing and outdoor apparel

If you're thinking about going outside this winter, heated apparel is a must. Luckily, we've rounded up some of the best heated clothing, whether you're looking for battery-powered gloves or heated insoles.

Crush your next workout with the best Fitbit for every activity

Fitbits are amazingly helpful tools for setting fitness goals and tracking progress. However, different activities require different metrics. We've gathered a list of the best Fitbits for running, swimming, biking, and other activities.

Check out the best Green Monday deals for those last-minute gifts

Black Friday and Cyber Monday have come and gone, but that doesn't mean you've missed your chance of finding a great deal. We're talking about Green Monday, of course, and it falls on December 10.

Google Fit app finally gets a widget, among other new features

Google Fit hasn't received any new features since its redesign. This week, the company is rolling some new tools; users will be able to add a widget to their Android home screen, adjust the intensity of their workouts, and more.

Best Products of 2018

Our reception desk has so many brown boxes stacked up, it looks like a loading dock. We’re on a first-name basis with the UPS guy. We get new dishwashers more frequently than most people get new shoes. What we’re trying to say is: We…

New Apple Watch begins saving lives one week after getting EKG feature

The Apple Watch Series 4 was updated almost a week ago with a new feature that allows users to take electrocardiogram tests -- and already it seems like the new feature is saving lives.

How to use the ECG app, set up irregular rhythm notifications on the Apple Watch

The Apple Watch Series 4 is the best smartwatch iPhone owners can own, and it just got even better with the addition of the ECG app and ability to identify irregular heart rhythms. Here's how to set it all up.
Home Theater

Common AirPods problems, and how to fix them

Apple’s AirPods are among the best fully wireless earbuds we’ve seen, but they’re not perfect. If you’re having trouble, take a look at our guide to the most common problems and what you can do to fix them.

The LG V40 ThinQ, G7 ThinQ, and Watch W7 are discounted for the holidays

LG announced a series of deals for the holiday season where you can buy the company's two flagship phones, the V40 ThinQ and G7 ThinQ, as well as its latest smartwatch, for between $150 and $200 off, depending on the device.

Our favorite fitness trackers make it fun to keep moving

Looking for your first fitness tracker, or an upgrade to the one you're already wearing? There are plenty of the wrist-worn gadgets available. Here are our picks for the best fitness trackers available right now.