Tommy Hilfiger’s Xplore line of smart clothing is … not so smart after all

tommy hilfiger xplore smart clothes

It’s 2018, and we have lost sight of the definition of “smart.” Or at least, Tommy Hilfiger has. The fashion brand is the latest to offer so-called smart connected clothing, but rather than designing apparel that will track your heart rate, control your music, or offer navigational assistance like say, Levi’s smart jacket, Tommy Hilfiger’s clothes will reward you for … buying Tommy Hilfiger clothes. Someone send help.

The new Tommy Jeans Xplore garment line leverages embedded Bluetooth smart tags (which really could be used for cool, useful things!) to provide “one-of-a-kind rewards and experiences” to customers. The idea is that the more often you wear the clothes, the more points you’ll be able to earn. Think of it as Tommy’s thank you for being a brand ambassador — or rather, Tommy’s bribe to get you to exclusively wear their clothing.

Tommy’s new Xplore line spans both women’s and men’s collections, and also boasts a few unisex offerings. Currently, it’s available only in the United States both via Tommy Hilfiger’s website and the company’s flagship store located on 5th Avenue in New York City.

If you’re curious about just what Tommy wants to pay you to wear, the clothing options do seem pretty extensive, so at least you won’t be recycling the same outfits over and over again in hopes of earning those points. The line includes T-shirts, sweatshirts, hoodies, jeans, jackets, caps, and bags, all of which pair with the Tommy Jeans Xplore iOS app via Bluetooth. Once you’ve paired these clothes, you’ll be prompted to take part in challenges in order to garner points. Well, “challenges” is a strong word. You’ll be rewarded for wearing the clothes as often as possible, or for finding heart-shaped Tommy icons within the app’s map. I guess that’s fitness oriented?

Points you earn can then be turned into rewards like gift cards, signed merchandise, and items from the Tommy Hilfiger archives, to name a few, the company notes.

It’s unclear exactly how successful this program will be, especially since it seems to cater almost exclusively to Tommy super fans who really want to wear a lot of the brand’s clothes all the time. But hey, if it works, it could open up a whole new world for brands looking to add the word “smart” into their marketing materials.

Smart Home

Ecobee’s smart thermostat and light switch speakers support Alexa Announcements

Ecobee added Alexa Announcement compatibility to its Alexa-enabled smart home devices. The ecobee4 Smart Thermostat and Switch+ smart light switch can now remind your kids to start their homework or tell everyone dinner is ready.
Smart Home

How to set up your Lenovo Smart Display

Here's how to set up your Lenovo Smart Display, including what information you need to provide to the Home app and how to choose the right Google Assistant settings for your new smart screen.
Emerging Tech

Don’t get burned! How to back crowdfunding projects the smart way

In the world of crowdfunding, there’s no such thing as a sure thing. There's a million reasons why a project might fail. But with this handy guide, you'll be able to spot the signs of a sketchy project and decrease your chances of getting…
Home Theater

Still wondering why you should buy a smart TV? Here's what you should consider

If you've been living under a rock, you might wonder: What is a smart TV, anyway? Lucky for you stone-dwellers, we've put together a quick-hit guide to teach you everything you need to know about televisions with big brains.

The countdown is on: Here's how to watch Samsung Unpacked 2018

Samsung's Galaxy Unpacked event is today, and the excitement is becoming very real. But how do you watch it? Here's how you can watch Samsung's Galaxy Unpacked 2018 event and keep updated.

Samsung's new Galaxy Watch touts ultra-tough glass, multiday battery life

Samsung has finally introduced a sequel to the Galaxy Gear S3 smartwatch -- called the Samsung Galaxy Watch. The new device features a slick design, Samsung's Tizen operating system, and a heart rate monitor to help you track your fitness.

The Galaxy Watch will make you a better person

The newly unveiled Galaxy Watch pushes the edge of the wearable envelope: This smartwatch aims to improve not just your fitness but your overall wellness, explains Alanna Cotton, Senior Vice President and General Manager at Samsung.

From the Note 9 to smart speakers, here's everything from Galaxy Unpacked

From the jaw-dropping Galaxy Note 9, to the surprising Galaxy Home smart speaker powered by Bixby, and the all-new Galaxy Watch. Here's everything that was announced at Samsung's Galaxy Unpacked 2018.
Product Review

Samsung's Galaxy Watch could fool you into thinking it's analog

Samsung’s new smartwatch -- the Galaxy Watch -- is a successor to the Gear S3 and Gear Sport. The key new feature? The processor has been optimized to deliver up to four to six days of battery life.
Product Review

The Marc Jacobs Riley Touchscreen Smartwatch has an understated look, but makes an impression

The Marc Jacobs Riley is Marc Jacobs’ first fully-touchscreen smartwatch for men and women. It runs Wear OS, has a large 1.19-inch display, and a sleek design. At almost $300, we take a closer look to see if it’s worth it.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Robo sidekicks, AC for your bed, and more

Check out our roundup of the best new crowdfunding projects and product announcements that hit the Web this week. You can't buy this stuff yet, but it sure is fun to gawk!

Less glitz, more tech for Michael Kors and its new Access Runway smartwatch

Michael Kors has brought back the Access Runway name it last used in 2016, and this time attached it to a Wear OS smartwatch, complete with new tech, and a cool way of customizing the watch face too.

The time is right to take advantage of these Apple Watch deals for August 2018

The Apple Watch has surged to prominence in recent years. If you're in the market for an iOS wearable, we've sniffed out the best Apple Watch deals available right now for all three models of this great smartwatch.

Samsung rebrands Gear app as ‘Galaxy Wearables,’ it now supports Android 9.0 Pie

Following reports that Samsung Gear owners were experiencing connectivity issues after downloading Android 9.0 Pie, the company released an update to the app. The Samsung Gear app is also now officially known as Galaxy Wearable.