Skip to main content

The numbers don’t lie: Facebook is faltering. So what will eventually replace it?

Facebook in 2004 Image used with permission by copyright holder

Calling Facebook a mere “social network” at this point is a bit dismissive. The once relatively simple site started as a place college students could go to connect, poke, and make known their relationship status. It was an innocent alternative to MySpace — a safe space even — and users flocked to it.

As more users flocked to the service, it opened up to the general public. The business expanded. Mark Zuckerberg and his team had a vision and a path to get there. They went after it with a simple interface focused on social interaction, sharing your interests, and posting your thoughts in pithy, emotion-tagged one-liners to your wall. It was at once both fun and addictive. And perhaps most of all, it was harmless.

For the first time in its history, Facebook user growth is slowing down.

In fact, the first version of Facebook status was so simple that it was self limiting. It simply stated “Josh is __________” and asked the user to fill it out. “Josh is listening to music.” “Josh is feeling content.” “Josh is contemplating the end of Facebook.” In its straight-forward innocence, Facebook became the new, safe place to hang out online that wasn’t Javascript-riddled, auto-playing MySpace.

Within months, millions of people had signed up for Facebook accounts. Almost overnight, MySpace looked like a relic, a night club or bar no one wanted to be seen at anymore.

Facebook’s popularity exploded. In 2007, it opened up the status field to an open form. And just like that, users were invited to share their every thought. In 2009, users could @tag one another. In 2011, the Facebook status character limit jumped from 500 to 5,000. It jumped again for more than 63,000 characters just a few months later.

Fast forward to today. Facebook isn’t just a place to post statuses, whether they’re 500-character one-offs or 63,000 character novellas. It’s a publishing platform for more than 2 billion people and businesses. It makes and breaks companies. It’s had major media outlets wrapped around its fingers as a primary way to distribute content. And it’s become a political tool that has forever changed the way we see democracy.

“It’s time to leave that bloated Facebook mess behind.”

And it’s this massive reach that just may be pulling Facebook apart at the seams. There are cracks in the armor. But will it be abandoned like MySpace was? Is there a safe space for users to flock to today?

Mention Facebook to anyone under 30 and you’ll likely get an upturned nose, a comment about old people, and then something something about Instagram. Mention Facebook to anyone over 30 and you’ll likely get a story about keeping up with old friends, Candy Crush Saga, and then a disconcerted comment about privacy.

But Facebook continues to attract users by the billions — 2.3 billion users per month at last count.

But that growth is slowing. Facebook user growth — as of Facebook’s most-recent earnings report is flat in America and down in Europe. That’s a first for Facebook.

Image used with permission by copyright holder

Let that sink in for a moment: For the first time in its history, Facebook user growth is slowing down. Users are no longer flocking to Facebook. That’s an external, objective factor that is hard to dispute.

But what about internal cracks at Facebook? How is the company performing as a place to work? After all, a happy workforce is critical for growth.

It turns out that, at least according to anonymous review trends collected at Glassdoor, Facebook employees are becoming less optimistic about the company’s future. Data culled from Glassdoor at Thinknum shows a decline in a key metric: When asked how employees feel about Facebook’s near future, a clear decline over time is seen.

Image used with permission by copyright holder

This is the question Facebook employees answer when asked about the company’s future: “Do you believe your company’s business outlook will get better, stay the same or get worse in the next six months?”

Sure, on average 89 percent of respondents say that the company’s business outlook is good. But that’s down from 93 percent a year ago.

Similarly, the number of Facebook employees who would recommend the company as a good place to work appears to be on the decline, moving from a high of 95% last summer to 91% today.

Editors' Recommendations

Joshua Fruhlinger
Writer, editor, content strategist, thinkish. You may have seen me at Engadget, Wall Street Journal, GQ, Made Man, or at a…
How to find archived emails in Gmail and return them to your inbox
A smartphone sitting on a wooden table, showing the Gmail app's inbox on its screen.

If you’re looking to clean up your Gmail inbox, but you don’t want to delete anything permanently, then choosing the archive option is your best bet. Whenever you archive an email, it is removed from your inbox folder while still remaining accessible. Here’s how to access any emails you have archived previously, as well as how to move such messages back to your regular inbox for fast access.

Read more
Samsung Spring Sale: Save on monitors, phones, TVs, and more
Samsung Galaxy S24 Ultra in Titanium Gray with S Pen on back.

Samsung, one of the most trusted brands in the electronics industry, has rolled out monitor deals, phone deals, TV deals, and price cuts for other types of devices in the Samsung Spring Sale. While it's going to run until March 10, it's highly recommended that you finish your shopping as soon as you can because for some of the popular offers, there's a chance that their stocks run out quickly. To help you make a quick decision, we've highlighted our favorite bargains below, but feel free to look at everything that's available in the ongoing sale -- just do it fast to make sure that you don't miss out on the savings.

What to buy in the Samsung Spring Sale

Read more
Is there a Walmart Plus free trial? Get a month of free delivery
Walmart logo.

Take a moment and think about how often you shop at your local Walmart. Is it weekly? Daily? If either of those is the case, it might be time to upgrade your shopping experience. The Walmart Plus free trial is your chance to check out what the retail giant has to offer. Walmart Plus is basically Amazon Prime for Walmart. You get free shipping on most orders, early access to deals and new product drops (like PS5 restocks), the best grocery delivery, and more. If Walmart is your go-to option for the best smart home devices or the best tech products in general, you should get a membership. If you want to test out the service, you can sign up for a free trial. We have all the information you need right here.
Is there a Walmart Plus free trial?
There is a Walmart Plus free trial available, and it’s one of the best free trials we’ve seen in terms of how many great features and conveniences you’re able to access. This is really a reflection of how great the Walmart Plus service is, as the Walmart Plus free trial is essentially a 30-day experience of what it would be like to be a paid Walmart Plus subscriber. A Walmart Plus membership can help you save over $1,300 per year, so taking advantage of the 30-day free trial is a great way to get in there and see what those savings will look like. And if grocery delivery is what you're really after, an alternative you might consider is the Instacart free trial -- they have more than one program to try!

As part of a Walmart Plus free trial, you’ll get free shipping with no minimum order, so even small orders will qualify for free shipping. You’ll get fresh groceries and more with no delivery fees, and all at the same low in-store prices Walmart shoppers are used to. Walmart Plus members, and Walmart Plus free trial members, get exclusive access to special promotions and events, as well as a savings of up to 10 cents per gallon on fuel. A new addition to the perks of being a Walmart Plus member is free access to Paramount Plus, a top-notch streaming service with more than 40,000 TV episodes and movies. All of this is accessible for 30 days through a Walmart Plus free trial, and once those 30 days are up, Walmart Plus is just $8.17 per month or $98 annually.

Read more