Skip to main content

Why Promoted Tweets won’t ruin Twitter

fail whale moneyTwitter introduced Promoted Tweets yesterday, and at first glance, there’s plenty to be wary of. The microblogging service has increasingly become a platform for marketing and a godsend for brand advertising, so every extra step in that direction sets off alarm bells for devoted users.

An internal advertising document that leaked earlier this year revealing Twitter’s lofty aspirations for marketing revenue also hinted toward some concerning possible changes in the site. All that said, we’re not sure Twitter quite deserves the backlash it’s getting for Promoted Tweets.  Here’s why:

They only apply to brands you follow (for now)

At the moment, you’re only going to see Promoted Tweets from companies or brands you already get information from. And it’s not uncommon for, say, JetBlue to link to a sale it’s having. Now there will simply be the orange icon to show it’s a Promoted Tweet. If you’re following a brand to begin with, you’re probably pretty use to seeing this type of content – it’s not like Coca Cola has been linking to NPR articles or offering up-to-date details on how its day is going.

promoted tweet
Image used with permission by copyright holder

Of course, once Promoted Tweets are fully introduced and we begin seeing them for brands regardless of whether or not we follow them, we’ll understand some of the user outrage. But that’s a discussion for another time.

You can easily ignore them

Currently, there’s no way to get rid of a Tweet in your stream except to wait for it to fall off the page. So when any of the companies you follow go on an advertising rampage, you just have to deal with the marketing flood and be patient. Now, Promoted Tweets with let you X out to dismiss them if you so choose.

They deliver real information

There is at least one benefit to Promoted Tweets showing up in your stream, and that’s the fact that you won’t miss something important. Real-time information is the essence of Twitter, and that means you’re apt to miss a lot if you aren’t constantly tuned in. If you follow Xbox because you want to be among the first who glimpse any information about the next-gen console, or when there are game giveaways, then Promoted Tweets will work in your favor. Missing that window won’t be an issue.

twitter celebrity adThey’re better than celebrity ad tweets

Celebrity-tweeted ads are just insulting. How many times a day do you see a celebrity you follow plug a product via Twitter so hard that it’s laughable? It’s no secret that the famous are paid to pump products by Tweeting about them, and the fact that we’re supposed to take it as a genuine comment and not an advertisement gets old really fast. There’s something to be said for the transparency of Promoted Tweets.

Topics
Molly McHugh
Former Digital Trends Contributor
Before coming to Digital Trends, Molly worked as a freelance writer, occasional photographer, and general technical lackey…
How to download a video from Facebook
An elderly person holding a phone.

Facebook is a great place for sharing photos, videos, and other media with friends and family. But what if you’d like to download a video to store offline? This means you’d be able to watch the clip on your PC or mobile device, without needing to be connected to the internet. Fortunately, there’s a way to download Facebook videos to your everyday gadgets, although it’s not as straightforward a process as it could be.

Read more
How to delete your Gmail account (and what you need to know)
The top corner of Gmail on a laptop screen.

Is it time to part ways with your Gmail account? Whether you’re moving onto greener email pastures, or you want to start fresh with a new Gmail address, deleting your old Gmail account is something anyone can do. Of course, we’re not just going to bid you farewell without a guide all our own. If you need to delete your Gmail account, we hope these step-by-step instructions will make the process even easier.

Read more
How to change margins in Google Docs
Laptop Working from Home

You may find that Google Docs has a UI that is almost too clean. It can be difficult to find basic things you're used to, such as margin settings. Don't worry, though, you can change margins in Google Docs just like with any other word processor through a couple of different means.

Read more