In what may be the largest example of poking fate in the eye ever, EA has decided to dip its corporate toe into the shark infested waters of Hollywood, then take the long standing superstition of the Madden Curse and turn it into a movie.
If you are unfamiliar with the Madden Curse, it is something that began as a joke, then turned into a full on superstition. Since 1999, the cover of the video game Madden Football has featured a current NFL player. Those players featured then went on to either be injured, or have spectacularly bad seasons. Every one of them. You can read a full rundown here. Currently, New Orleans Saints quarterback Drew Brees is on the cover, and so far his season has been going very well. So far.
According to the website The Wrap, the movie would be produced by EA, and follow a former Madden video game champion who is forced back into playing the game when he is featured on the cover of the game, which makes him subject to the curse.
No word yet on what actor might potentially be ending their own career by taking the role.
The movie is still in the early planning stages, and no studio is yet involved, but if the movie succeeds—or even if it is simply made and fails—it could give EA a foot in the door. It isn’t a far stretch to think that the publisher would love to further cash in on its franchises and adapt movies from its games—both Dead Space and Crysis are supposedly being batted around Hollywood studios like a beach ball at a sporting event—so if EA could form its own movie production company, we might see several EA titles heading to the big screen someday. And after all, who wouldn’t want to see a real life version of The Sims or We Love Katamari?
More on this story in the coming months.