Samsung’s New Releases at CES

Some of the world’s most sophisticated products for a “digital lifestyle” will be on display

— Market leading flat-screen TVs, including the 102″ PDP TV, the world’s largest

— A TV lineup that includes 70″ DLP model with 1080p resolution, LCD model with LED backlight, and super-slim Braun tube model

— Next-generation Blu-ray Disc recorders and players

State-of-the-art mobile products to usher in the era of “ubiquitous communications”

— Diverse products for digital multimedia broadcasting such as the world’s first 6″ DMB TV as well as portable DVD players, notebook PCs and handheld PCs with built-in DMB receiver

— Portable entertainment gadgets such as a “pocket watch MP3 player”

— World’s first portable media player that supports MPEG-4 video

— 3G W-CDMA terminal with built-in mega-pixel camera

— Worlds first 5M-pixel camera phone and US-style 2M-pixel camera phone

The future of the Digital Home is revealed

— First public look at HiWAVE, a next-generation wireless network technology

— DLNA showroom that demonstrates compatibility among various makes of consumer electronics and PCs

Samsung honored by CES Innovation Awards

— 12 awards conferred on such items as the company’s 46″ LCD TV with LED backlights and 40″ LCD TV with flat panel backlight

— The YH-999, which won the EISA Award last year, to get the Innovation Award at the CES

Samsung Electronics will have the largest booth (24,800 sq. ft.) among the over 2,500 participating companies at Consumer Electronics Show 2005 in Las Vegas January 6-9. Samsung will show a full range of unique, cutting-edge digital products, boosting its stature as the world’s fastest growing brand and leader in the digital appliance and mobile phone market in 2005.

Leading the Way to a Digital Lifestyle

Samsung Electronics introduced a market leading 80″ PDP TV at last year’s CES, and this year the company will unveil the world’s first 102″ model, demonstrating its dominance in the flat screen TV market. The 102″ PDP TV with 16:9 aspect ratio has a high-definition digital broadcast receiver built in. It delivers 1080p resolution, twice the density of the Korean digital broadcasting standard (1080i).

Samsung’s proprietary Digital Natural Image engine (DNIe), an image enhancement algorithm, has been applied to reproduce 68.7 billion color shades, 60 times higher than the industry average. A contrast ratio of 2,000:1 provides even richer images.

The 6.1-channel SRS Trusurround XT, which provides virtual surround sound and Dolby Digital formats, delivers outstanding audio. Thus, Samsung’s latest TV not only has the largest screen, but also is unsurpassed in both image and sound quality.

Samsung will exhibit an impressive array of world-class TV models, including a 70″ digital light processor (DLP) TV with 1080p resolution, various LCD TVs with LED backlight and super-slim Braun tube TV. The 40″ and 46″ LCDs with LED backlight offer colors that are at least 40% richer than models with the conventional backlight. Samsung’s space-saving 30″ super-slim Braun tube model is just 16″ thick, one-third as deep as regular Braun tube TVs with the same screen size.

Samsung has been the leading seller of digital TVs in the US for the past two consecutive years . US consumers have also indicated that the Samsung models are what they most prefer. The company will now intensify its marketing effort to further its stature in this market segment.

In addition to its Blu-ray Disc (BD) recorder (model: BD-R1000), Samsung will make public its BD player for the first time at this year’s CES. The BD player supports high definition movie mode and can play back movies at a resolution of 1920 x 1080i. The player can also reproduce 8-channel surround sound to give a fuller audio environment than DVDs can provide.

The BD recorder, launched in December 2004, has a built-in tuner that supports digital terrestrial (ATSC) and analog terrestrial (NTSC) broadcasting formats. Importantly, Samsung developed the deck, pickup and chipset for this product in-house.

The next-generation Blu-ray Disc, which is the same size as a regular compact disc, can store at least two and a half hours of 1920 x 1080i resolution video.

Turning to home theaters, Samsung unveils its exclusive Super Digital Sound Master Extended (sDSM-E) technology for the first time. This enhanced version of Samsung’s sDSM technology enables listeners to enjoy 7.1-channel sound out of just five speakers.

The home theater is also equipped with the world’s first USB Host Play function. Memory camcorders, MP3 players, digital cameras and other products with USB ports can be connected, and the home theater can play back data stored in DivX video, MP3 audio, or JPEG image formats.

The home theater supports HDMI for the first time, which means the digital signals from the DVD can be transmitted without special conversion. The result is substantially improved picture quality.

Sophisticated Mobile Products for the Ubiquitous Era

Samsung Electronics will show digital multimedia broadcasting (DMB) receivers that provide users on the move with high quality video via various terrestrial frequencies.

Samsung is the first to introduce a portable DMB TV. The product, with a 6″ LCD screen with 16:9 aspect ratio, LED backlight and digital broadcast receiver provides excellent picture quality. It plays back MP3 audio files and has a GPS (navigation) function. A digital camera can be connected and its contents downloaded. Of course video files and other multimedia contents can also be downloaded from a PC and played back on the portable TV.

In addition, Samsung has built a DMB receiver into a DVD player, notebook PC, and handheld PC in preparation for the budding “ubiquitous” market segment. These items will be on display at CES 2005.

In addition, Samsung will exhibit the world’s first portable multimedia player (PMP) that supports MPEG-4 video. This product can play back a wider range of video than other PMPs currently available. A built-in gravity sensor protects data even when the product is jostled. Another popular feature of Samsung’s PMP is that it can play back camcorder files directly, without the need for a separate conversion.

Other surprises from Samsung this year include an array of portable entertainment gadgets such as the handheld DVD player with 3″ LCD and pocket watch MP3 player.

Meanwhile, Samsung is also showing off its world leader status in the mobile phone area. The company will demonstrate its cutting-edge 3G technologies by exhibiting the mega-pixel EV-DO phone currently being supplied to Verizon, the largest CDMA carrier in the United States. This petite, curvaceous handset comes with a 1.3M-pixel camera that takes sharp photos.

Moreover, Samsung is taking aim at the European (GSM) 3G market by showing a W-CDMA model with mega-pixel camera. The competitiveness of this product should allow Samsung to secure a strong position in the 3G synchronous/asynchronous segment.

Samsung also aims to maintain its front-running position in the camera phone market. At CES 2005, the company will show a 2M-pixel and the world’s first 5M-pixel models as well as a mega-pixel camera phone with a LCD that can rotate to provide a landscape image.

Samsung is extending its CDMA leadership into the GSM market with items such as the SGH-P207, a simply designed model that can download video messages as well as MP3 files for ring tones. Another popular GSM offering is the SGH-E335, with clamshell design and internal antenna.

Samsung Electronics is taking advantage of CES 2005 to show the world its world-class designs and product functions, bolstering its position as a major player in North America.

The World’s Highest Technology Competitiveness

Samsung is also revealing HiWAVE for the first time, a next-generation wireless network technology that can transmit two or more HD videos continuously. Samsung applied Multi-Input Multi-Output (MIMO) technology to develop the capability to transmit data wirelessly at twice the speed (60Mbps) of other systems currently available.

Samsung’s HiWAVE is a fast, reliable and convenient way to deliver video to various rooms in the home. HiWAVE, which can be used with any video-related component on the home network–TV, PVR, computer or set-top box–will be commercially available in the second half of 2005.

Samsung Electronics, which along with Sony, Hewlett-Packard and Microsoft is among the 17 promoter companies of the Digital Living Network Association (DLNA), has created an excellent niche to demonstrate home network interoperability between CE and IT devices.

DLNA was established as a digital home working group in 2003 to offer guidelines based on widely used technology standards that will allow the consumer electronics, PCs, and wireless products made by member companies to be compatible with one another. Many new members joined the DLNA last year and the cross-industry organization now consists of more than 190 members.

CES Innovation Awards

Last year Samsung received 11 CES Innovation Awards for various DLP TVs, LCD TVs, MP3 players and so on. For 2005, the company will bring home 12 CES Innovation Awards.

This year’s accolades are particularly strong in the TV area–46″ LCD TV with LED backlight, 40″ LCD TV with flat panel backlight, 30″ super-slim Braun tube TV as well as both an 80″ and 50″ PDP TV. The company’s HT-DS1100 premium home theater system was honored as was the DVD-HD950, a convergence DVD player with outstanding image reproduction. Samsung’s position as a digital video powerhouse was confirmed, as all the items that make up its home theater system were recognized with Innovation Awards.

Meanwhile, Samsung’s YH-999 portable video player won the EISA Award in Europe last year and came away with a CES Innovation Award this year. Other award winners in 2005 include the YH-926, an MP3 player with hard drive, and the YP-T701, an MP3 player with flash memory onboard.

Editors' Recommendations