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Turn your selfie into an emoji with the new iPhone app imoji

That standard set of yellow-faced emojis is so 2013. If you really want to leave your emotive mark on your text messages, consider downloading a new iPhone app called (what else) imoji, which lets you turn your selfies or other beloved images into stickers you can send to your friends.

“Imoji makes your texts more you,” the app’s website declares. The way it works is straightforward enough: Take a selfie or upload a photo of your choice, crop and edit it, and turn it into a sticker you can include in your text messages.

To be clear, imoji isn’t a standalone messaging app like WhatsApp, KakaoTalk or Line. Rather, it’s an app that links itself to the iOS iMessage app. User-created imojis can be made private or public, the latter being visible to all the app’s users, who can also search through a preexisting selection of imojis set up and shared by other users.

Imoji was tested with 100 “content creators” ahead of its official release as a free iOS app on July 24, and the app boasts thousands of stickers already. Users can expect the app to roll out more features in the future, including an Instagram-like “follow” feature, enabling users to keep up-to-date on their preferred imoji creators. Brands will eventually have the opportunity to sponsor imojis.

“Where we think things are heading is a more flexible and creative form of communication, one which adds a new dimension to a text message,” said creator Tom Smith, formerly of Apple. “We’ve designed imoji to be just that.”

Emojis are getting more diverse, whether we’re ready or not.

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