Sears accidentally lists iPad 2 for $69 – cue hoard of unhappy customers

By Molly McHugh July 19, 2011

Sears is coping with some customer fallout after a typo on its site last week listed the 16GB iPad 2 as selling for $69 and the 32GB version for $169. In reality, they cost $499 and $599, respectively. And the happy shoppers who stocked up on the Apple tablets were in for a rude awakening from the retailer.

In a statement, Sears explained the situation. “Dear Valued Customer: We want you to know that, unfortunately, today one of the Marketplace third party sellers told us that they had mistakenly posted incorrect pricing information on two Apple iPad models on the Marketplace portion of the website. If you purchased either of these products recently, your order has been cancelled and your account will be credited.”

While Sears itself wasn’t responsible for the posting (it came from GSM On Sale, an outside vendor), customers are crying foul, saying the company should honor the deals as they were listed. Some even contend that legally the store is required to honor purchases as they are listed, although Sears’ terms of service explicitly say that if pricing errors occur the retailer has the right to cancel any resulting orders.

Sears has been flooded with negative responses from wronged customers. One user, “MattH,” wrote on its discussion forum, explaining his frustration. “All I know is that I’m still waiting on my money to get refunded. I’m so disappointed in Sears. If not for simply not honoring the price mistake, but for missing a GOLDEN opportunity from a PR standpoint to be held in high respect and bolster their public opinion. Sears…pump your brakes, do the right thing and EVERYONE wins – except that third party vendor, which I suggest you drop when all is said and done.”

Some comments reflect concerns that Sears is being unfairly judged for GSM On Sale’s mistake. That would be easier to believe if it weren’t for other reports of pricing errors. BusinessInsider reports that a handful of customers recently jumped at the chance to purchase a Haier HL40XP1 40-inch 1080p LCD HDTV for a measly $87.98. However, they were soon notified the orders were canceled because the item was no longer in stock. But seeing as the unit is now listed on the site for $877.98, it looks as if another typo was to blame.

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Before coming to Digital Trends, Molly worked as a freelance writer, occasional photographer, and general technical lackey…

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