Amazon is opening a new brick-and-mortar store with a twist

amazon is opening a new brick and mortar store with twist 4 star
Amazon

Amazon’s extraordinary growth in recent years has forced traditional brick-and-mortar retailers to adapt or die, with major chains creating online stores to compete with the Seattle-based behemoth.

So it’s with some irony that Amazon has begun to do the reverse, opening a string of brick-and-mortar stores to take on those giants, beat them at their own game, and utterly dominate the world of retail.

Following the opening of a string of book stores and, more recently, several revolutionary Amazon Go stores that let you just grab your stuff and go, the company has just announced that on Thursday, September 27, it’s opening Amazon 4-star, a physical store in New York City.

As its name suggests, Amazon 4-star will sell products that have been rated highly by customers shopping on its online store. Top sellers, as well as new and trending items, will also feature in the new retail space.

Located on Spring Street between Crosby and Lafayette Streets in Manhattan’s trendy SoHo neighborhood, Amazon 4-star will start by offering products from its most popular categories at Amazon.com, namely consumer electronics, kitchen, home, toys, books, and games.

Visitors will also find special displays showing “most-wished-for items” created according to data from its online store, and products that are popular specifically in the New York area.

Digital price tags alongside every item will show the regular price and a cheaper Prime price — that’s right, you can shop for less if you’re an Amazon Prime member.

This is from Amazon’s website:

Customers will find products like the card game Codenames (4.8 stars, with more than 2,000 customer reviews), which 88 percent of reviewers rated 5 stars, and a Lodge 3.5 Inch Cast Iron Mini Skillet (4.4 stars, with more than 10,900 customer reviews), which 76 percent of reviewers rated 5 stars. Of course, Amazon 4-star shoppers can also find Amazon devices like the Echo Spot (4.5 stars, with more than 5,600 customer reviews), and the Fire TV Stick (4.4 stars, with more than 197,000 customer reviews). Customers can test-drive dozens of Amazon devices and smart home accessories that work with Alexa, and shop a curated selection of speakers, fitness tech, and other highly rated consumer electronics.

With Amazon 4-star, the company is testing the waters to see if its latest physical-store idea flies. There’s no suggestion at this stage that Amazon is planning to open additional Amazon 4-star stores.

Amazon 4-star opens Monday through Saturday between 10 a.m. and 9 p.m., and on Sundays between 11 a.m. and 8 p.m.

Smart Home

Amazon shows off compact cashier-free store that could show up at airports

Amazon is testing its smallest Amazon Go store to date as it considers taking the grab-and-go technology to new venues such as airports and train stations. The compact store is a quarter the size of its current locations.
Gaming

Where we droppin’ (presents)? Perfect ‘Fortnite’ gifts for the fans in your life

Chances are someone on your holiday shopping list is a fan of Fortnite. As the most popular game on the planet, there are plenty of Fortnite-themed gift options available for purchase in stores and online. Here are the best ones we found.
Gaming

Hey, Sony! If you make a PS2 Classic, it needs these games

158 million PS2 consoles were sold worldwide during its lifecycle, making it the most successful video game console of all time. It was hard, but we narrowed down the PS2's vast library of games. Here are the best PS2 games of all time.
Deals

Check out the best Xbox One deals and bundles for December 2018

Microsoft's consoles are just as capable of streaming movies as they are of playing the latest games. Check out our top Xbox One deals and bundles, which include new and upcoming triple-A games like Battlefield V and Fallout 76.
Mobile

Samsung partners with AT&T to create a multi-band 5G smartphone for late 2019

Ready to experience a radical transformation in mobile communication? AT&T is launching mobile 5G in cities across the country over the next few months. Here's everything you need to know about the AT&T 5G rollout.
Mobile

Qualcomm's 3D Sonic fingerprint sensor could make your next phone more secure

Almost exactly a year after the launch of the Snapdragon 845, Qualcomm took the wraps off of its next-generation mobile platform, the new Snapdragon 855. The new chip puts an emphasis on A.I. performance.
Movies & TV

Movies Anywhere service adds Comcast films to its library and devices

Movies Anywhere lets you watch movies purchased from different services all in one place, and it just got even better with the addition of Comcast, which joins Microsoft, Amazon, iTunes, Google Play, Vudu, and FandangoNow.
Web

Can Microsoft’s Airband Initiative close broadband gap for 25M Americans?

A new report from the Federal Communications Commission (FCC) says that 25 million Americans do not have access to broadband internet. Of these, more than 19 million are living in rural communities. Can Microsoft help out?
Business

Amazon scouted airport locations for its cashier-free Amazon Go stores

Representatives of Amazon Go checkout-free retail stores connected with officials at Los Angeles and San Jose airports in June to discuss the possibility of cashier-free grab-and-go locations in busy terminals.
Computing

Google+ continues to sink with a second massive data breach. Abandon ship now

Google+ was scheduled to shut its doors in August 2019, but the second security breach in only a few months has caused the company to move its plan forward a few months. It might be a good idea to delete your account sooner than later.
Business

How to start your online business in 6 simple steps

Making the right choices now can greatly impact your success down the line, and the last thing you want to do is spend your energy revisiting old decisions instead of growing your company.
Mobile

5G: Why everything is about to change

Curious about the many ways 5G will change and enrich your life? Here’s our guide to all things 5G.
Mobile

Sprint’s 5G rollout: Everything you need to know

Sprint is building its next-gen 5G network in preparation for a 2019 rollout, but it's taking a decidedly different approach than some of its competitors, including Verizon and AT&T. Here's everything you need to know.
Mobile

5G’s arrival is transforming tech. Here’s everything you need to know to keep up

It has been years in the making, but 5G is finally becoming a reality. While 5G coverage is still extremely limited, expect to see it expand in 2019. Not sure what 5G even is? Here's everything you need to know.