Skip to main content

Google’s logo grows up by slimming down, shaking off serifs

When Google unveiled the plan to begin restructuring into a new company, Alphabet, we knew it would mean some changes, but we weren’t ready for this one. If you visit the Google search page, you’ll now find that there’s not only a new logo, but a whole new set of branding for the pieces of the company that will remain under the Google banner.

The new logo looks right at home with the redefined modern UI that was recently introduced in the Android OS. Dropping the serifs from the letters is only part of the equation, however, and the new letters also take a flat, matte color to them. Otherwise, the logo is basically the same as it was, with the most striking difference seen in the letter G.

Recommended Videos

This isn’t the first time Google has mixed things up when it comes to its logo, not counting the doodles. In fact, a short video on the Google blog explains that this is the sixth iteration of the Google logo, which for a brief time in the late ’90s included an exclamation point!

In addition to saying goodbye to the old logo, Google says with it will also go the blue “g” icon that’s become a big part of Google’s mobile apps and services. Instead, a capitalized “G” with all four colors of the main logo will replace it. These colors will slowly find their way into other areas too, like the voice search microphone button.

This makeover isn’t just to keep up appearances though, as the redesign actually plays a role in the usability of Google’s software. The original logo was designed for a single, desktop screen, but with so many new form factors, it made sense to switch to lettering that reads better on small displays. Whether it’s your watch screen or your car’s in-dash system, you’ll always know when Google has your back.

Brad Bourque
Former Digital Trends Contributor
Brad Bourque is a native Portlander, devout nerd, and craft beer enthusiast. He studied creative writing at Willamette…
Google one-ups Microsoft by making chats easier to transfer
Google Spaces in Google Chat on a MacBook.

In a recent blog post, Google announced that it is making it easier for admins to migrate from Microsoft Teams to Google Chat to reduce downtime. Admins can easily do this within the Google Chat migration menu and connect to opposing Microsoft accounts to transfer Teams data.

Google gave step-by-step instructions for admins on how to transfer the messages. Admins need to connect to their Microsoft account and upload a CSV of the Teams from where they transfer the messages. From there, it requires just entering a starting date for messages to be migrated from Teams and clicking Star migration. Once it's complete, it'll make the migrated space, messages, and conversation data available to Google Workspace users.

Read more
U.S. government to Google: sell Chrome
Google Chrome browser running on Android Automotive in a car.

Google might have to sell Chrome, despite its ranking as the best browser you can use. After ruling that Google has illegally monopolized the search market, the U.S. Department of Justice is pushing for Google to sell off Chrome to break up its search dominance. Chrome currently represents over 65% of the browser market, far ahead of any competitors.

According to Bloomberg's reporting, officials from the DOJ and several states who have joined the case will recommend to federal judge Amit Mehta that Google sell off Chrome in order to rebalance the scales. Google parent company Alphabet has been involved in the lawsuit since early 2020. In August, Mehta ruled that Google illegally obtained a search monopoly and called for sanctions against the tech giant.

Read more
Samsung is eyeing smart glasses that could shake up the market
A person wearing the Ray-Ban Meta smart glasses.

Samsung is ready to take a stab at another wearable segment, less than a year after introducing its first smart ring. A Shenzhen-based research company, Wellsen XR, shared in an investor note Samsung’s plans to launch smart glasses that could arrive late next year or early in 2026. 

“Samsung Electronics' plan to release AI smart glasses was confirmed earlier this month, and its first production volume is 500,000 units in the third quarter of 2025,” says the note, which was reported by Maeil Business Newspaper.

Read more