Microsoft Bing partners with Facebook for personalized search results

microsoft bing partners with facebook for personalized search results

Microsoft brought Facebook and Mark Zuckerberg to the company’s Silicon Valley headquarters for a big announcement about the new integration of Bing and the social network. The goal of the collaboration between the social media giant and the search engine underdog is to create a better search experience by using the Facebook “like” data of your friends to personalize your search results. This expands the Facebook empire and gives Microsoft’s Bing a leg-up in its goal of taking market share from Google.

For example, if you are searching for a restaurant on Bing, the Facebook module on the left side of the screen will highlight restaurants that your friends have “liked” through Facebook or one of the 2 million sites that use the “like” button. In addition to attempting to personalize your general searches, Bing and Facebook are also looking to improve people search. If a user searches for “Michael Buckley,” the Facebook module is smart enough to put the Facebook profile of the “Michael Buckley” that his or her friends know above the ones they don’t.

Zuckerberg was asked at the gathering whether Facebook would partner with other search engines in a similar way. The Facebook CEO left the option open but hinted that Microsoft was the first because of their willingness to innovate and take risks.

Bing users will see the effect of the Facebook partnership starting Wednesday.

Product Review

Why spend more? The Yoga Chromebook outdoes most laptops for $600

The Yoga Chromebook features great build quality, a 1080p display, and all-day battery life. All that for $540? That’s right, but there’s one catch.
Smart Home

Zumper apartment-rental app launches 24-hour acceptance feature

Apartment search app Zumper wants to give prospective tenants relief from long approval times with Book Now, a 24-hour decision turnaround feature. Book Now property landlords agree to approve or decline applications within one day.
Computing

Google denies claim that it’s tracking internet users when incognito mode is on

Google is denying claims leveled against it by rival privacy-focused search engine DuckDuckGo. The rival alleged that even when incognito mode is on, Google is tracking users in order to deliver personalized search results.
Product Review

The iPad Pro is the best tablet ever. But don't sell your laptop just yet

Apple has unveiled a big redesign for the iPad Pro, slimming down the bezels, adding Face ID, and the ability to attach and charge the Apple Pencil. All of this comes at a high cost however, as the iPad Pro starts at $799.
Computing

3DMark’s Port Royal lets you benchmark ray tracing on Nvidia’s RTX cards

UL is adding another benchmarking utility to its popular 3DMark suite to help gamers measure their graphics card's ray tracing performance. You'll soon be able to measure how Nvidia's RTX 2070, 2080, and 2080 Ti stack up.
Computing

Snatch Apple’s 2017 15-inch MacBook Pro for up to $1,200 off at B&H

The latest deal at B&H is offering up 2017 15-inch Apple MacBook Pros, in space gray and silver, with Intel Core i7 quad-core CPUs, 16GB of RAM, and AMD Radeon Pro 560 GPUs with up to 2TB of SSD storage.
Computing

I tried an LTE laptop for a month, and I wasn’t really convinced

LTE laptops offer up plenty of benefits and are becoming more common. After spending one month with one in my daily life in New York City, I really wondered if it is something that consumers really need in their lives.
Computing

Microsoft’s Chromium Edge browser may be adding your Chrome extensions

Fans sticking to Google Chrome because due to its vast extension library might be able to switch over to Microsoft's latest iteration of Edge, as a project manager confirms that the company has its eyes on Chrome extensions.
Gaming

Apple Mac users should take a bite out of these awesome games

Contrary to popular belief, there exists a bevy of popular A-list games compatible for Mac computers. Take a look at our picks for the best Mac games available for Apple fans.
Emerging Tech

An A.I. cracks the internet’s squiggly letter bot test in 0.5 seconds

How do you prove that you’re a human when communicating on the internet? The answer used to be by solving a CAPTCHA puzzle. But maybe not for too much longer. Here is the reason why.
Computing

Qualcomm’s dual-screen PC concept looks like two connected Surface Go tablets

In Qualcomm's video teaser, we got a glimpse of the company's vision for how a dual-screen ARM PC should work. The internet reacted to Qualcomm's video, calling the device in question merely a mashup of two Surface Go tablets.
Deals

Check out the best Green Monday deals for those last-minute gifts

Black Friday and Cyber Monday have come and gone, but that doesn't mean you've missed your chance of finding a great deal. We're talking about Green Monday, of course, and it falls on December 10.
Computing

Hololens 2 could give the Always Connected PC a new, ‘aggressive’ form

Microsoft is said to be leaning on Qualcomm to power its Hololens 2 headset. Instead of Intel CPUs, the next Hololens could use a Snapdragon 850 processor, allowing it to benefit from the always-connected features.
Computing

Chrome’s dark mode may cast its shadow over Macs by early 2019

By early 2019 Google may release a version of Chrome for Mac users that offers a Dark Mode feature to match MacOS Mojave's recent darkening.