Skip to main content

Nowhere is safe: Microsoft begins advertising on the Start Menu in Windows 10

windows 10 start menu advert tile resize
Michael Crider/Digital Trends
Adverts might be blockable on the Web, but Microsoft is trying to find new areas where adverts can thrive on Windows 10. The first test comes in the form of suggested apps, located on the Start Menu.

In the latest build of Windows 10 (10565), a small advert is added to the Start Menu, underneath the ‘Most Used’ column. The Suggested subtitle will show one app, with the app’s name, icon, review score, and price. This new advertising space will only be added to Insider builds, meaning most Windows 10 users will not see it.

Microsoft doesn’t appear to use any personal information to check what apps you might like, instead offering a random app. We assume all of the apps advertised were paid for by the developers. However, Microsoft might be promoting them to push more downloads on the Windows 10 store.

It is not obnoxious, but for some Windows 10 users it might be seen as another abuse of privacy. The company has already been grilled by privacy advocates for its collection of data, and for making some data collection compulsory.

Microsoft has not commented on the new adverts. It also didn’t mention the addition of an advert in the Insider Preview build blog post.

To remove the ads, right click on Suggested Apps and press ‘Turn off all suggestions.’ You can alternatively head to Settings > Personalisation > Start and toggle the ‘Occasionally show suggestions in start’ to turn off the adverts.

Microsoft has never been a big player in the advertising world, with Facebook, Google, and even Apple far surpassing the tech giant in advertising revenue. Hopefully, this is just the company “testing the waters,” because the reaction online seems to be against any more advertising on Windows 10.

David Curry
Former Digital Trends Contributor
David has been writing about technology for several years, following the latest trends and covering the largest events. He is…
Windows 11 tips and tricks: 8 hidden settings you need to try
Windows 11 on a tablet.

Windows 11 has been around for quite a while now. The operating system isn't as new as when it first came out in 2021, but many people are still updating it for the first time from Windows 10. Yet whether you're new to Windows 11 or have been using it since launch, there are a few things that you still might want to tweak to get a better experience. Microsoft doesn't have all these settings upfront, but we're here to surface them for you.
Move the Taskbar and Start Menu to the left

One of the biggest differences between Windows 10 and Windows 11 is the location of the Taskbar and Start Menu. On Windows 10, the Taskbar and Start Menu are positioned to the left of the screen. Windows 11, though, changes that by moving both to the center. If this annoys you, then you can easily change it back.

Read more
Microsoft announces a new threat to push people to Windows 11
Windows 11 and Windows 10 operating system logos are displayed on laptop screens.

Microsoft is sharing more details of its plans to transition customers still using Windows 10 from a free offering to a paid structure if they wish to continue receiving security updates.

The company is phasing out the legacy operating system, which will reach its end-of-life support on October 14, 2025. After this, Microsoft will begin charging enterprise users a monthly fee for Extended Security Updates (ESU). Businesses must purchase an ESU license for all Windows 10 devices in order to maintain security support beyond the cutoff date.

Read more
Best Razer Prime Day deals: powerful gaming laptops on sale
Razer Blade 15 lifestyle image on desk

Many Prime Day deals have survived the official ending of Prime Day, and that's great news if you're in the market for a laptop or, more specifically, a gaming laptop. Razer showed up with some of the best Prime Day laptop deals and best Prime Day gaming laptop deals, and pretty much all of the Razer Prime Day deals that took place are still going on right now. This includes a huge selection of gaming laptops but also some Razer gaming keyboards, Razer gaming mice, and Razer gaming chairs. So read onward for all of the best Razer Prime Day deals still available and don't hesitate to make a purchase if you see a deal that works for you. Razer won't keep these gaming laptops and accessories discounted forever and you aren't the only shopper still out there waiting to pounce on a great Prime Day deal.
Best Razer gaming laptop Prime Day deals
Razer makes some of the best gaming laptops around. In particular, its Razer Blade 15 is a big favorite as it has exceptional build quality with some great hardware under the hood. There are also options with 14-inch screens, 16-inch screens, and right up to 18-inches depending on if you want something portable or more of a desktop replacement. Razer laptops tend to veer towards the expensive side of things so that’s why it’s useful to find so many Razer gaming laptop Prime Day deals. We’ve got them all listed below.

Razer Blade 15 (Intel i7, 16GB RAM, 1TB SSD, RTX 4060) --
Razer Blade 14 (AMD Ryzen 9, 16GB RAM, 1TB SSD, RTX 4060) --
Razer Blade 15 (Intel i7, 16GB RAM, 1TB SSD, RTX 4070) --
Razer Blade 14 (AMD Ryzen 9, 16GB RAM, 1TB SSD, RTX 4070) --
Razer Blade 17 (Intel i9, 32GB RAM, 1TB SSD, RTX 3070 Ti) --
Razer Blade 14 (AMD Ryzen 9, 32GB RAM, 1TB SSD, RTX 4070) --
Razer Blade 16 with OLED display (Intel i9, 16GB RAM, 1TB SSD, RTX 4070) --
Razer Blade 18 (Intel i9, 32GB RAM, 1TB SSD, RTX 4070) --
Razer Blade 16 (Intel i9, 16GB RAM, 2TB SSD, RTX 4070) --
Razer Blade 16 with OLED display (Intel i9, 32GB RAM, 2TB SSD, RTX 4080) --
Razer Blade 18 (Intel i9, 32GB RAM, 1TB SSD, RTX 4080) --
Razer Blade 16 (Intel i9, 32GB RAM, 2TB SSD, RTX 4080) --
Razer Blade 16 with OLED display (Intel i9, 32GB RAM, 2TB SSD, RTX 4090) --
Razer Blade 18 (Intel i9, 32GB RAM, 2TB SSD, RTX 4090) --

Read more