Skip to main content

I’m worried about the Nvidia RTX 4080 Super

MSI RTX 4080 Suprim X installed in a PC.
Jacob Roach / Digital Trends

I’m worried about Nvidia’s upcoming RTX 4080 Super, but probably not for the reason you think. Nvidia revealed the long-rumored GPU at CES 2024, and perhaps the most shocking news around the announcement was that Nvidia was going to drop the price. Instead of releasing at the same $1,200 list price as the original RTX 4080, the RTX 4080 Super is launching at $1,000.

It’s a great price, and a positive step for Nvidia, which has largely been seen as the driving force behind high GPU prices over the past year. I’m worried the price might be too good, though.

Here’s the deal: the base RTX 4080 is a bad value. I don’t think most gamers would disagree with that, and I know most reviewers wouldn’t. At $1,200, it’s 50% more expensive than the RTX 4070 Ti while being only 25% faster at 4K (and as you can read in my RTX 4070 Ti review, that card has pricing and performance issues, too).

Three RTX 4080 cards sitting on a pink background.
Jacob Roach / Digital Trends

Still, gamers bought the RTX 4080. Some prices dropped to around $1,100, or even $1,050 if you were lucky, but the card sold. I suspect that’s because it was the only high-end option that was feasible for a lot of PC gamers who wanted an RTX 4090, but could only afford an RTX 4080. The value wasn’t there, but it was the best option a lot of people could buy.

With the price drop, I suspect the demand will go up for the RTX 4080 Super quite a bit. The problem with the card was never its performance — it was always the price. With that issue solved, and the fact that PC gamers were already buying the base RTX 4080, I suspect they’ll fly off shelves. That’s a bit of a problem.

GPUs are especially sensitive to supply and demand, so although the RTX 4080 Super has a list price of $1,000, the price you’ll pay entirely comes down to how much demand there is for the card. The base RTX 4080 has gotten by for this long without ever dropping to $1,000, so why would the RTX 4080 Super (which is supposedly slightly faster) sell for less?

At release, Nvidia says you’ll be able to buy the RTX 4080 Super at list price. A few weeks or months separated from release, however, there’s a strong possibility that the card will sell for more. Perhaps it might even sell for as much as the original RTX 4080.

AMD RX 7800 XT graphics card on an orange background.
Jacob Roach / Digital Trends

This isn’t a crazy theory, either. We constantly see when a GPU that’s just a little too good sells for more than its original list price. A recent example is AMD’s RX 7800 XT. The card released at the excellent price of $500, vastly undercutting Nvidia’s competing RTX 4070. It was a little too good for the price, though, and you’d be lucky to find an RX 7800 XT for less than $550 now.

That’s just one recent example of how demand can carry GPU prices to different places. The RTX 4080 Super is mostly a lateral step from the RTX 4080, and I suspect it will end up closer to $1,100 once the launch dust has settled. All we can do is wait for the card to release on January 30. If you’re sold on picking one up, though, I’d try to grab it at release.

Editors' Recommendations

Jacob Roach
Senior Staff Writer, Computing
Jacob Roach is a writer covering computing and gaming at Digital Trends. After realizing Crysis wouldn't run on a laptop, he…
Nvidia is missing a golden opportunity in PC gaming
Assassin's Creed Mirage on the MSI Claw handheld.

There's a rising tide of handheld gaming PCs, and Nvidia is missing out on the action. The push of handhelds into the mainstream started with some purpose-built AMD systems on a chip (SoCs), but now Intel is joining the fray with its Meteor Lake platform. Out of the big three, only one company is missing: Nvidia.

Nvidia probably isn't too concerned with making an SoC for handhelds -- after all, it was AI that pushed it to become a trillion-dollar company -- and it's a long shot that the company would ever make one. With that in mind, consider what follows to be wishful thinking because Nvidia could make one insane SoC for handheld gaming PCs.
Charted territory

Read more
I’m a monitor reviewer, and these are the upcoming displays I’m most excited about
The MSI MEG 321URX monitor at CES 2024.

There are a ton of exciting monitors launching in 2024, and we already have a first taste of them. Following a string of announcements at the beginning of the year, we know about monitors coming from LG, Asus, Acer, MSI, and more, all of which are slated to launch soon.

We're still waiting on pricing and release details for most of these displays, but they're going to release at some point in 2024. Here are the monitors we're most looking forward to this year.

Read more
Here’s how AMD counters Nvidia’s big RTX Super launch
RX 7900 XTX and RX 7900 XT on a pink background.

Well done, AMD. Today is a big day for Nvidia -- after all, today is when the RTX 4070 Super hits the shelves. So what does AMD do? It serves up a huge price cut on one of its top graphics cards in this generation to strike back at Nvidia and counter its big release. Coincidence? No way. But will this price tag be low enough when Nvidia launches the RTX 4070 Ti Super?

AMD's RX 7900 XT is the GPU that's now a lot cheaper, with an official price of $750, but some models are as cheap as $710. It initially launched at $900 and was never the most popular option out of AMD's two flagships. The RX 7900 XTX, priced at just $100 more, often made more sense due to its greatly improved performance. As such, the RX 7900 XT was a bit of a forgotten entry in AMD's lineup. Its price quickly plummeted to $800 and even lower at certain retailers.

Read more