Techland to push unique downloadable content through new Gemly online store

gemly techland dying light store gemly01
Update 08/01/2017 – fixed header typo.

Techland, the publisher of such franchises as Dying Light and Call of Juarez, has launched a brand-new online store for digital games. Called Gemly, the service offers Techland’s own titles and a selection of games from its publisher and developer partners. It will focus on legitimately sourced keys, as well as exclusive content for Techland’s published games.

As much as Steam is the reigning king of digital distribution on the PC, there are a few alternatives out there. GOG has a solid presence and offers something a little different with its regional cashback system and lack of DRM, while platforms like Origin and UPlay are required for their respective owners’ games to run. Gemly is looking to slot itself somewhere between the lot of them, but, unlike the others, it’s doing so without a local client.

Gemly’s library of available games is certainly larger than the restricted list of EA’s and Ubisoft’s services, but it is far smaller than that of GOG or Steam, because its focus is on Techland’s own titles and a few games from its friends. At the time of this writing, there are 89 games and pieces of downloadable content available, including Total War: Warhammer, The Witcher III: Wild Hunt, Alien Isolation, Company of Heroes, Mount and Blade: Warband, Middle-earth: Shadow of Mordor, and more.

While Techland plans to use the platform to release its own Gemly-only updates for games — like the newly announced Reinforcements DLC for Dying Light — it seems hard to imagine many other publishers forgoing the publicity of a Steam release.

It’s possible that instead of trying to compete with Steam and GOG, Techland is targeting the third-party game key market that has sprouted over the past few years. Gemly’s pledge is to “support the industry’s good standards in digital distribution,” through the sale of games that “come from legit sources, directly from […] partnered game developers and publishers.”

Gemly also claims not to store any payment details of customers, thereby helping to keep them secure. Other, more standard features include user wish lists and reviews, though the platform does not currently have the functionality to allow game gifting.


These are the best video games you shouldn't leave 2018 without

Developers showed up with a number of amazing games this year. Each capitalized on something unique but there's always one that outdoes them all. Here are our picks for the best video games of 2018 and game of the year.

Apple Mac users should take a bite out of these awesome games

Contrary to popular belief, there exists a bevy of popular A-list games compatible for Mac computers. Take a look at our picks for the best Mac games available for Apple fans.

The Epic Games store is already luring indie studios away from Steam

The Epic Games Store is less than a week old, but it's already making waves among indie studios. Multiple studios have announced that their games will be timed exclusives on the Epic Games Store, with one studio forgoing Steam completely.

Still trying to unlock your main in 'Super Smash Bros. Ultimate'? Try these tips

Super Smash Bros. Ultimate is Nintendo’s biggest entry in the series to date with over 70 characters to unlock, but the process can feel tiresome. Here are our tips to unlock your roster as quickly as possible.

How to make a clan in ‘Destiny 2’ and where to go from there

Want to know how to make a clan in 'Destiny 2'? Here's everything you need to know, including how to design your clan's banner, earn extra loot, and help other players with guided games.

Put down the controller and pick up the best phones for gaming on the go

Which phones are the best if all you want to do is play some mobile games? We've done the hard work and put together a list of the best gaming phones on Android and iOS, so you can keep playing and winning.

Ditch the meditation app. 'Katamari Damacy Reroll' is pure gaming zen

Katamari Damacy Reroll brings the magic of the PS2 classic to Nintendo Switch and PC. With updated visuals and the same great, singular loop, Reroll stands the test of time. Katamari Damacy is the ultimate relaxation game.

Need help getting the Sleeper Simulant in 'Destiny 2'? We’ve got you covered

The Sleeper Simulant is one of the coolest new Exotic weapons you can unlock in the Warmind expansion of Destiny 2, but it's an involved process that will take awhile. Here's everything you need to know.

Xbox One S vs. PlayStation 4 Slim: Which console is worth your money?

Microsoft's new Xbox One S and Sony's PlayStation 4 "Slim" have bucked the generational gaming console trend. But which of these stopgap systems is worth spending your paycheck on?

Check out the best Xbox One deals and bundles for December 2018

Microsoft's consoles are just as capable of streaming movies as they are of playing the latest games. Check out our top Xbox One deals and bundles, which include new and upcoming triple-A games like Battlefield V and Fallout 76.

Best Products of 2018

Our reception desk has so many brown boxes stacked up, it looks like a loading dock. We’re on a first-name basis with the UPS guy. We get new dishwashers more frequently than most people get new shoes. What we’re trying to say is: We…

The NES Classic is back in stock just in time for the holidays

The NES Classic is back in stock at multiple outlets at its original launch price of $60 in time for Christmas. Retailers offering it online are Walmart, GameStop, Target, and Best Buy -- if you're looking for the perfect holiday gift for…

Some ‘Fortnite’ players aren’t too happy with the new Infinity Blade weapon

The most recent update for Fortnite added the Infinity Blade melee weapon to battle royale, and some players aren't happy with how much it has changed the game during competitions.

Soulja Boy’s ‘new’ console appears to include stolen Nintendo games

Rapper Soulja Boy recently released his SouljaGame console, and it includes several emulated games that appear to be stolen from companies like Nintendo, SNK, and Capcom. A handheld version is also available.