Skip to main content

Pokémon Home’s success is a good omen for the series’ future

The Pokémon Company launched its new Pokémon Home app on February 11, which allows players to store and transfer Pokémon between games. The mobile service had a promising release week as it was downloaded 1.3 million times between Android and iOS devices.

Pokémon Home brought in $1.8 million in gross revenue its first week thanks to its premium tier, which gives players more features starting at $3 a month.

Much of that success came from American players, with 34% of installs and 41% of revenue coming from the United States. Japan was close behind with 23% of total downloads.

The high numbers are surprising considering that Pokémon Home’s launch was filled with bugs, including crashes and a 992 error that would pop up when some users tried to transfer their Pokémon. The issues caused some fear that the storage system wasn’t secure enough to entrust with fans hard-earned Pokémon yet.

Even with the app’s launch woes, there are many reasons for The Pokémon Company to celebrate Home’s success. The company’s approach to the franchise has slowly evolved over the years, moving the games closer to service territory. The recently announced DLC pass for Pokémon Sword and Shield implies that those games will receive longer-term support, which could change The Pokémon Company’s one game per year model.

With a more modern push to monetize the franchise in place, The Pokémon Company could stand to make a lot of money off the upcoming DLC. Pokémon Home features a free tier, which means that the nearly $2 million revenue gained in the app’s first week all came from players who chose to shell out for premium features.

Even more impressive is that the app’s success comes after a wave of bad PR for Pokémon Sword and Shield, which prompted outrage from players who felt Game Freak skimped on development. The controversy didn’t seem to hurt the games much, which enjoyed the most successful launch of any game in the series with more than 6 million copies sold.

The Pokémon franchise feels bulletproof at the moment, thanks in no small part to the popular Pokémon Go. The Pokémon Company is in a good position to capitalize on the series with its new model and Home’s 1.3 million installs are a good omen for how much the company stands to gain with Sword and Shield’s DLC and the mysterious new Pokémon Sleep project.

Giovanni Colantonio
Giovanni is a writer and video producer focusing on happenings in the video game industry. He has contributed stories to…
Pokémon Scarlet and Violet DLC The Teal Mask arrives in September
Some of the new Pokemon from Pokemon Scarlet and Violet: The Hidden Treasure of Area Zero Part 1 - The Teal Mask.

As the final major announcement of the August 8 Pokémon Presents, The Pokémon Company gave a deep dive into the two DLCs that make up The Hidden Treasure of Area Zero expansion for Pokémon Scarlet and Violet. The first of these, The Teal Mask, even got a September 13 release date.

Explore beyond Paldea's borders in The Hidden Treasure of Area Zero! ?️

Read more
Pokémon Presents August 2023: how to watch and what to expect
Pikachu drinks coffee in Detective Pikachu Returns.

The Pokémon Company will hold yet another Pokémon Presents today. This presentation will likely feature games like Detective Pikachu Returns and Pokémon Scarlet and Violet's upcoming expansions. If you want to watch this Pokémon Presents as it airs live today, we've outlined where and how to do that, as well as what you should expect from the livestream.

When is the August 2023 Pokémon Presents
The August 2023 Pokémon Presents airs at 6 a.m. PT today According to The Pokémon Company, the presentation will last about 35 minutes. This makes it the longest Pokémon Presents yet, as these livestreams usually hue closer to around the 20-minute mark.
How to watch the August 2023 Pokémon Presents
Like the Pokémon Presents that came before it, today's showcase will air on The Official Pokémon YouTube channel. You can watch the livestream below.
Pokémon Presents | 8.8.2023
What to expect from the August 2023 Pokémon Presents
The description for the event states that this Pokémon Presents will feature "Pokémon news and a spotlight on the latest happenings across the brand it comes to games." When it comes to upcoming games, there are multiple things that are almost guaranteed to show up here. Detective Pikachu Returns launches on October 6, and our only real look at it so far was in the June Nintendo Direct. As such, this would be an excellent place for a deep dive into its gameplay and story, showing how this game evolves on what the 2018 3DS game established.

Read more
4 years after its reveal, Pokémon Sleep is finally coming this year
A hand holds a Pokemon Go+ Plus device.

Four years after its original reveal, The Pokémon Company has finally revealed new details on Pokémon Sleep. The mobile sleep tracking app will launch in 2023 on iOS and mobile and be compatible with a new accessory dubbed the Pokémon Go+ Plus.

[UK] Pokémon Presents | 27.2.2023

Read more