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Video Game Consultants Open Embassy

Geoff Duncan
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In the popular mindset, creating a cool video game is kinda like making a rock’n’roll band: if all you need is three chords and the truth to hit the big time on stages and album charts, then making a big splash in the video game world just requires a great idea and some cool graphics, right? Right?

Well, not so fast: that easy vision skips over the years of practice, small gigs, crappy venues, long weeks on the road, hoofing gear in the rain/sleet/heat/ice/snow, little-or-no pay, egomaniacs, flakes, promotion, merch, production, manufacturing and distribution, and people eager to screw you over at every turn. But once you take all those things into account, sure: making a video game is just like rock’n’roll.

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That’s where Embassy Multimedia Consultants aims to help. With Digital Trends contributor Scott Steinberg (you go, homie!) acting as managing director, Atlanta-based Embassy aims to help video game developers with all the things about getting a video game to market which aren’t necessarily obvious or easy: pitching games to distributors, maximizing revenue streams, reviews, marketing strategies, public relations, community involvement, game positioning and branding, and more. Says Scott: "Today’s market leaders can no longer afford to play guessing games, or think solely from a domestic standpoint. We’re delighted to offer industry players proven solutions straight from the most reliable source—people who’ve been successfully shaping the industry for decades."

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Embassy’s experts include folks with years of experience in software and hardware development, merchandizing, PR, journalism, and publishing arenas; current clients include Ubisoft, Namco Bandai, SCEA, MTV, Nokia, Eidos, and Sony Online Entertainment.

So, um, Scott? Don’t forget us little guys when you’re co-headlining a tour with Stones, man!

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Geoff Duncan
Geoff Duncan
Former Digital Trends Contributor
Geoff Duncan writes, programs, edits, plays music, and delights in making software misbehave. He's probably the only member…
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