Beats, Bose battle over brand exposure on NFL broadcasts

Fighting over which set of $300+ headphones will appear cradling the ears of NFL superstars and coaches while millions of people watch football on Sunday, Bose recently struck up a sponsorship deal with the NFL that effectively bans Beats headphones on the field. While players, coaches and other employees of the NFL can wear Beats privately, they have been ordered by the NFL to wear Bose headphones during actual broadcasts. According to NFL representatives, this ban also applies to the use of Beats by Dre headphones using pre-game and post-game television interviews, practice sessions during the week and pre-season training camps.

According to Re/Code, players and coaches can change back to their Beats by Dre headphones exactly 90 minutes after a game ends. Releasing a statement about the ban on Beats headphones, a NFL representative said “The NFL has longstanding policies that prohibit branded exposure on-field or during interviews unless authorized by the league. These policies date back to the early 1990s and continue today. They are the NFL’s policies – not one of the league’s sponsors, Bose in this case.  Bose is not involved in the enforcement of our policies. This is true for others on-field.”

Of course, this didn’t stop Beats from releasing a statement about the player’s ability to choose their own headphones. Specifically, a Beats spokesperson said “Over the last few years athletes have written Beats into their DNA as part of the pre-game ritual. Music can have a significant positive effect on an athlete’s focus and mental preparedness and has become as important to performance as any other piece of equipment.”

It’s likely that Bose believes this sponsorship deal will help the company regain a portion of the premium headphones market. According to a recent NPD study, Beats controls over 60 percent of the premium headphones market while Bose controls less than 25 percent. Arguably, all the money spent on marketing these headphones to a mass audience is passed along to the consumer in the price of the headphones. Apple recently purchased Beats for approximately $3 billion and heavily integrated the line of Beats products into the Apple Store.

Interestingly, the Bose sponsorship deal is very similar to the multi-year deal Microsoft struck with the NFL that promotes the use of the Microsoft Surface tablet on the field. Hilariously, several NFL announcers weren’t aware of the shift to the Surface hardware and continually referred to the tablets as Apple iPads during multiple games in September. Speaking about the iPad mentions over broadcast, a Microsoft spokesperson said “Despite the majority of our friends in the booth correctly identifying the Surface on NFL sidelines, we’re working with the league to coach up a select few.”

While the NFL is specifically cracking down on brand sponsorship during broadcasts, the organization didn’t specifically state if players could promote Beats in commercials or other advertisements. Over the last year, 49ers quarterback Colin Kaepernick and Seahawks cornerback Richard Sherman appeared in commercials promoting the use of Beats to block out the constant noise of rival fans and the press core.

Home Theater

Charter’s Spectrum TV Essentials offers 60 live TV channels for $15 a month

Charter Communication's Spectrum TV Essentials is a package of 60 live TV channels for $15 per month designed to keep cord-cutters happy. But with no sports or major broadcasters, is it enough?
Home Theater

Viacom deal brings more entertainment options to sports-first streamer FuboTV

If you’re looking for a live TV streaming service, with a big emphasis on sports, FuboTV could be exactly what you’re looking for. We’ve got everything you need to know about it right here.
Home Theater

Make the most out of your new Apple TV with these must-have apps

If you're looking to turn your fourth-generation Apple TV or Apple TV 4K into an all-in-one entertainment powerhouse, we can help you get started with this list of the best Apple TV apps you can download.

Did Pittsburgh's Antonio Brown fall victim to the Madden Curse?

Join us as we take a tour through the long-running history of the Madden Curse -- and Tom Brady's recent accolades. We all know John Madden is a longtime NFL talent, but is he also an agent of dark forces?

These wireless earbuds use an A.I. to get you moving faster

The new Soul Blade wireless earbuds provide the ability to track your heart rate during a workout while an A.I.-powered coach gives advice and info on how to improve form and efficiency while exercising.

Under Armour drops prices on Gore-Tex Jackets, Pants, and backpacks

The UA Outlet Exclusive sale is going on right now through Monday, February 18. During this time, you can get up to 40 percent off a huge range of outlet items, including Gore-Tex rain gear.
Emerging Tech

Global Good wants to rid the world of deadly diseases with lasers and A.I.

Global Good, a collaboration between Intellectual Ventures and Bill Gates, aims to eradicate diseases that kill children in developing nations. It tackles difficult problems with high-tech prototypes.

Tom Brady uses these high-tech sheets for muscle pain, and they’re on sale now

Under Armour Recovery Sheets feature unique technologies that can speed your body’s post-workout healing process, and they’re on sale right now at discounts of up to $87. Read on to find out how these innovative sheets work (and how you…

Amazon slashes prices on Fitbit Versa smartwatches for Presidents’ Day

Amazon is offering a solid $30 discount on this great fitness tracking smartwatch right now. So if you're looking for a wearable that can help you track steps, sleep, and activity, now is a great time to pick one up for less.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Grow veggies indoors and shower more efficiently

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Emerging Tech

No faking! Doctors can now objectively measure how much pain you’re in

Researchers at Indiana University School of Medicine have discovered the blood biomarkers that can objectively reveal just how much pain a patient is in. Here's why that's so important.

This Bowflex secret sale can save you over $1K on high-tech fitness equipment

With advances in technology, taking control of your fitness has become easier than ever, and with this huge discount on the Bowflex Max Trainer M7, it's affordable, too. Save more than $1,000 on a new fitness machine with this promo code.
Emerging Tech

FDA warns about the dangers of anti-aging blood transfusions

It turns out injecting old people with blood from healthy youngsters may not be the answer to health rejuvenation. That’s according to the FDA, which says such claims are dangerous junk science.
Health & Fitness

Immune cell discovery takes us one step closer to a universal flu vaccine

A group of international researchers have made a discovery which could take us one step closer to the universal, one-shot flu vaccine that people around the world have been dreaming of.