Skip to main content

Beats, Bose battle over brand exposure on NFL broadcasts

Image used with permission by copyright holder
Fighting over which set of $300+ headphones will appear cradling the ears of NFL superstars and coaches while millions of people watch football on Sunday, Bose recently struck up a sponsorship deal with the NFL that effectively bans Beats headphones on the field. While players, coaches and other employees of the NFL can wear Beats privately, they have been ordered by the NFL to wear Bose headphones during actual broadcasts. According to NFL representatives, this ban also applies to the use of Beats by Dre headphones using pre-game and post-game television interviews, practice sessions during the week and pre-season training camps.

According to Re/Code, players and coaches can change back to their Beats by Dre headphones exactly 90 minutes after a game ends. Releasing a statement about the ban on Beats headphones, a NFL representative said “The NFL has longstanding policies that prohibit branded exposure on-field or during interviews unless authorized by the league. These policies date back to the early 1990s and continue today. They are the NFL’s policies – not one of the league’s sponsors, Bose in this case.  Bose is not involved in the enforcement of our policies. This is true for others on-field.”

Of course, this didn’t stop Beats from releasing a statement about the player’s ability to choose their own headphones. Specifically, a Beats spokesperson said “Over the last few years athletes have written Beats into their DNA as part of the pre-game ritual. Music can have a significant positive effect on an athlete’s focus and mental preparedness and has become as important to performance as any other piece of equipment.”

It’s likely that Bose believes this sponsorship deal will help the company regain a portion of the premium headphones market. According to a recent NPD study, Beats controls over 60 percent of the premium headphones market while Bose controls less than 25 percent. Arguably, all the money spent on marketing these headphones to a mass audience is passed along to the consumer in the price of the headphones. Apple recently purchased Beats for approximately $3 billion and heavily integrated the line of Beats products into the Apple Store.

Interestingly, the Bose sponsorship deal is very similar to the multi-year deal Microsoft struck with the NFL that promotes the use of the Microsoft Surface tablet on the field. Hilariously, several NFL announcers weren’t aware of the shift to the Surface hardware and continually referred to the tablets as Apple iPads during multiple games in September. Speaking about the iPad mentions over broadcast, a Microsoft spokesperson said “Despite the majority of our friends in the booth correctly identifying the Surface on NFL sidelines, we’re working with the league to coach up a select few.”

While the NFL is specifically cracking down on brand sponsorship during broadcasts, the organization didn’t specifically state if players could promote Beats in commercials or other advertisements. Over the last year, 49ers quarterback Colin Kaepernick and Seahawks cornerback Richard Sherman appeared in commercials promoting the use of Beats to block out the constant noise of rival fans and the press core.

Mike Flacy
By day, I'm the content and social media manager for High-Def Digest, Steve's Digicams and The CheckOut on Ben's Bargains…
ClipDart is an on-demand barber app aimed at people of color
ClipDart founder, Kyle Parker.

It’s funny how we can take certain things for granted, like haircuts. Over the course of more than 50 years of living in different cities, different neighborhoods, or even visiting different countries, not once have I ever worried about whether I could find someone who could cut my hair the way I liked. Then again, I’m white.

But if you’re a person of color, it can be an entirely different experience. That’s what Kyle Parker discovered when he left his hometown of Chicago in 2013 to attend Grinnell College in Grinnell, Iowa, population 9,031. While 24% of Grinnell College’s students identify themselves as people of color, fewer than 10% of residents of the city of Grinnell would say the same of themselves.

Read more
Circular confirms its $259 smart ring is coming to the U.S.
best wearables of ces 2022 circular ring

The Circular smart ring is finally going to be available for pre-order on Sunday, February 27, via the Circular website and will cost $259. The wearable tech will be available for presale in European countries (France, Germany, the U.K., and Italy,) the United States, Australia, Hong Kong, and Singapore. Pre-orders will go live at 1:30 p.m. ET on Sunday, February 27. Those who pre-order the smart ring should expect delivery between April and June 2022, according to a Circular press release.

Circular doesn't clarify what ring sizes will be available when presales go live, however, the company has said that seven sizes for both men and women will be available. Digital Trends has reached out for clarification on the available sizes, and will update this article when we hear back. The Circular smart ring also comes in four different colors that can be switched out with replaceable outer shells: Black, rose gold, silver, and gold.

Read more
How to take an ECG with your Apple Watch and see irregular heart notifications
ecg app apple watch

The ECG app is one of the most vital features of the Apple Watch, allowing you to see an electrocardiogram of your heart whenever you want. Along with this, the Apple Watch can notify you of irregular heart rhythms.

Read more