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The new Beats Pill is (probably) coming June 25

The new Beats Pill. Probably.
Beats By Dre on Threads

Look, we can’t say for certain that a new Beats Pill is coming on June 25. But if the weeks and weeks of various athletes and celebrities being seen carrying a new version of the venerable speaker — which was born in 2012 and killed off a decade later — hadn’t already convinced you, this should:

Yep. That’s LeBron James. And a new Beats Pill. Again. And a caption that clearly labels “The Predicament” on June 25. So, yeah. Expect a new Beats Pill on June 25.

If you’ve never used a Beats Pill, It was a stylish Bluetooth speaker — and a decent one, at that. There were a few variations before the line was canceled in 2022, and all had their merits — and their fans. The Beats Pill+ was the first new product since Apple bought the company in August 2014. The Beats Pill XL took things to a higher, more expensive level.

And that brings us to the big question surrounding a new Beats Pill. The why isn’t all that hard to deduce — portable Bluetooth speakers are very much still a thing. (And maybe all the more important given recent missteps by the likes of Sonos.) The big question is what. What are we getting? Will this be a high-end Bluetooth speaker, à la the latest from Bose, with a price tag to match? Or will it be more along the lines of the Beats Solo Buds, which pare down price and features? It’s kind of hard to imagine a marketing campaign of the sort Beats appears to be undertaking, given amount of star power already thrown at it.

Guess we’ll all just have to tune in on June 25.

Phil Nickinson
Phil spent the 2000s making newspapers with the Pensacola (Fla.) News Journal, the 2010s with Android Central and then the…
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