Skip to main content

HBO Max begins its European expansion

HBO Max continues to spread outside the United States, with Spain and the Nordics gaining access to the streaming service as part of a 27-territory expansion in Europe. It’s now live in six European territories — including Andorra, Sweden, Denmark, Norway, and Finland.

As part of the launch, HBO Max is offering new customers in Sweden, Norway, Finland, Denmark, and Spain half-off the standard monthly price — for the lifetime of the subscription. That takes things down to 4.49 euros per month, for instance, in Spain and Finland. To get that discount, customers will have to sign up by December 2021 at HBOMax.com, through the Google Play Store on Android, via LG televisions, or on Xbox or PlayStation consoles.

Recommended Videos

More on HBO Max

HBO Max app icon on Apple TV.
Phil Nickinson/Digital Trends

“HBO Max is now live in six European territories, with 21 more to come in 2022,” Christina Sulebakk, General Manager, HBO Max EMEA, said in a press release. “As well as bringing together the very best entertainment, movies, kids programming and original series on one streaming platform available on every screen, we are offering customers outstanding value with a once in a lifetime promotion in addition to a new annual subscription, making it easy for customers to enjoy everything they love.”

Please enable Javascript to view this content

Don’t go running to HBO Max in those new countries first thing if you’re looking to watch Dune, however. There’s still a 45-day lag time before new Warner Bros. movies see release on HBO Max outside of the United States.

As of September 30, 2021, HBO Max had some 69.414 million subscribers worldwide.

HBO Max is available on every major streaming platform, including Android and iOS devices, on Roku and Amazon Fire TV, Android TV and Google TV, on gaming consoles, and on smart TVs. The service provides for up to five viewer profiles per account, three concurrent streams, and no limit on the number of devices you can have attached to a subscription. Select movies and shows are available in 4K resolution and Dolby Vision for HDR and with 5.1 sound or Dolby Atmos.

HBO Max will add another 21 European territories in 2022, including countries in Southeastern Europe, Portugal, the Netherlands, Iceland, Turkey, and Greece.

Phil Nickinson
Former Digital Trends Contributor
Phil spent the 2000s making newspapers with the Pensacola (Fla.) News Journal, the 2010s with Android Central and then the…
Max streaming service: Price, movies, shows, and more
A reminder that HBO Max is becoming Max on May 23, 2023.

The Max streaming service (sometimes still referred to as HBO Max) is one of the best video streaming services available today with a massive catalog of the best new movies, best new shows, and original programming. It's got everything from classic HBO series like The Sopranos, alongside new favorites like the Game of Thrones spinoff House of the Dragon. Max is regularly adding new programming too, like the upcoming adaptation of Salem's Lot. Alongside everything HBO has to offer, Max also includes a horde of Discovery-branded content. There are also the rumors that Paramount+ could eventually merge with Max, which would result, of course, in even more programming! 

At the end of the day, Max is one of the most bountiful streaming platforms in town. The app can be accessed from just about any smart TV, streaming device, or web browser too. But how much will a Max subscription cost you? And is Max available outside the U.S.? This Max streaming service explainer includes the answers to both those questions, along with plenty other Max intel. 

Read more
Venu Sports may actually be better than its creators intended
The Venu Sports website seen on an iPad.

Now that we finally know what Venu Sports is going to cost every month, it’s time to sit down and do some math. Because there’s a very real possibility that despite executives’ statements to the contrary, this new streaming service that combines the sports rights of Disney, Fox, and Warner Bros. Discovery could actually grow beyond how its creators intended.

First, some context. There are a million moving parts to all three companies involved in Venu Sports. Disney owns the ESPN family of networks, as well as ABC. Those are all included in practically every cable subscription, as well as nearly all linear streaming services in the U.S. (The low-cost Philo is the one that’s lacking any dedicated sports channels.) Disney also owns Hulu, which has the second-largest live streaming service in the U.S. Fox, meanwhile, has eschewed the dedicated streaming service route, but it does own the massively successful Tubi. And Warner Bros. Discovery is all over the traditional cable space, and streaming -- and owns Max.

Read more
Disney+, Hulu, and Max coming as a streaming bundle this summer
The Disney Plus, Hulu and Max icons on Apple TV.

Disney+, Hulu, and Max will be available as a streaming bundle in summer 2024. Phil Nickinson / Digital Trends

Just when you thought there weren't enough permutations of the Disney streaming bundle, we get this: Disney+, Hulu, and Max will be available together later this summer.

Read more