Skip to main content

Hisense’s latest 4K UHD Roku TV models are big on features, small on price

Image used with permission by copyright holder

If you’re looking at buying a new TV and don’t want to have to plug anything into it aside from maybe an antenna, a Roku TV is a great option — and even the 4K models are incredibly affordable. For proof, look no further than Hisense’s Roku TV 4K UHD R7 Smart TV Series, which the company announced on Tuesday, May 8.

The R7 series comes in four sizes: 65-inch, 55-inch, 50-inch, and 43-inch, all of which feature a 4K picture, complete with high dynamic range (HDR) via the HDR10 standard. Unfortunately, you won’t find Dolby Vision here as you will in some other models, but as HDR10 remains the more popular of the two standards, you’ll have plenty of things to watch that benefit from the added contrast and vivid colors HDR brings to the table. The TV even features UHD upscaling to make your older movies look more like 4K.

While some TVs barely focus on audio, the R7 series makes use of DTS TruSurround to make your viewing experience more immersive. The 65-inch model features up to 30 watts of power, while both the 55-inch and 50-inch models feature 20 watts, and the 43-inch features 14 watts.

“Consumers are looking for two things when they’re in the market for a new TV: A design they can be proud to have in their home and a great user experience,” Mark Viken, Hisense USA vice president of marketing, said in a statement. “Hisense is committed to providing TV shoppers with both of these brand promises, and they are at the heart of our 2018 lineup. We’re excited to continue to partner with Roku to deliver their exceptional smart TV platform to our customers.”

The R7 series runs on the Roku TV platform, which offers more than 5,000 streaming channels (other smart TV platforms might call them apps), with upwards of 500,000 movies and TV shows available. The platform’s built-in cross-channel search makes it easy to find what you’re looking for, regardless of what channel it might be showing on, and if it’s rental or purchase, it will even be sorted by price to help you save money.

The Hisense Roku TV 4K UHD R7 Smart TV Series is now available from retailers including Costco and Sam’s Club, and will hit Best Buy stores beginning in June. Pricing starts at $700 for the 65-inch model, with the 55-inch selling for $500, the 50-inch for $430, and the 43-inch for $350. To make sure you’re buying the right TV for you, be sure to take a look at our 4K TV buying guide before you make a purchase.

Editors' Recommendations

Kris Wouk
Former Digital Trends Contributor
Kris Wouk is a tech writer, gadget reviewer, blogger, and whatever it's called when someone makes videos for the web. In his…
TCL’s giant 115-inch QM89 is the world’s largest 4K mini-LED TV
The 115-inch TCL QM89 television.

If you're going to unveil the world's largest mini-LED TV, CES 2024 in Las Vegas seems like an appropriate venue at which to do it. The honor goes to TCL's new QM89 -- an absolutely massive 115-inch 4K, quantum dot mini-LED TV. TCL announced the QM89 along with the rest of its 2024 TV lineup and its 2024 soundbars.

First Look at TCL’s 115-Inch QM89 TV | The World’s Largest Mini-LED TV at CES

Read more
What is 4K? Everything you need to know about 4K Ultra HD
A Roku 75-inch Class Plus Series QLED 4K Smart Roku TV hanging on the wall.

High-definition content has been a TV mainstay for more than two decades now. From broadcasted cable stations to streamable movies and shows from streaming services such as Netflix and Disney+, 1080p HD is no longer the golden standard for modern TV models. It kind of feels like a no-brainer at this point, but what you want to invest in these days is a 4K TV, as most of the best TVs available are.   

4K media is also not as rare as it once was either. In fact, most new films, shows, and even video games are now engineered from the ground up with a 4K screen in mind. And not to worry if you don’t currently watch any 4K content, because most 4K TV sets do an excellent job at upscaling lower-res sources. So is it worth it to step away from your HD past in favor of a higher pixel count present and future? Let’s explore the world of 4K a little further to find the answers we seek.
What is 4K Ultra HD?
In a nutshell, 4K Ultra HD is the name assigned to a screen with a resolution that's four times that of a Full HD (1080p) TV. That translates to 8 million pixels being crammed into the same space in which a Full HD TV fits just 2 million -- achieved by making each pixel four times smaller. The result for the average viewer? A clearer image, more accurate color, and with most new TV sets, High Dynamic Range, or HDR (more on that in a bit).

Read more
Hisense teases 110-inch, 10,000-nit TV ahead of CES 2024
The Hisense 110UX ULED X mini-LED 4K TV.

Hisense says its new 110UX TV will do something no other consumer display has ever done: deliver 10,000 nits of peak brightness. The 110UX, which has a 110-inch diagonal screen size and apparently has its own console-style stand and audio system, will get its official debut at the 2024 Consumer Electronics Show (CES) in Las Vegas in January.

In typical fashion for a CES sneak peek, Hisense hasn't released any pricing or availability information for the scorchingly bright 110UX. The new model is based on Hisense's ULED X technology platform which it first announced in 2023 with the debut of the Hisense UX.

Read more