Sharp throws its Aquos Quattron and 4K TVs under universal pricing policy

sharp to move aquos quattron and uhd tvs under upp aquosq

Japanese electronics company Sharp announced in a statement this morning that it’s decided to broaden its unilateral pricing plan (UPP) to include each one of its Aquos Quattron and Ultra HD televisions. Sharp has essentially decided to set standardized minimum prices for the TVs. While retailers aren’t necessarily required by law to follow the guidelines, selling a product for less than the specified price runs the risk of suspension and losing the right to sell the manufacturer’s products. In short, retailers are highly motivated to abide by agreements of this sort. Check out our guide to UPP for a deeper explanation of the relatively new tactic.

Until today, Sharp’s ensemble of high-definition screens sat under a minimum advertised price (MAP) agreement, a policy that TV manufacturers have begun to steadily phase out in favor of the more steadfast UPP agreement. Retailers eventually figured out how to work around MAP pricing – this is the reason that sometimes, when shopping online, you have to add an item to your cart and trudge halfway through the checkout process to figure out what you’ll actually pay in the end.

Here is a list of the Sharp screens, which includes the set suggested retail prices (SRP) and the UPP amounts for each model:

  • LC70TQ15U — SRP: $3,599.99 / UPP: $2,899.99
  • LC70SQ15U — SRP: $3,399.99 / UPP: $2,699.99
  • LC70EQ10U — SRP: $2,599.99 / UPP: $2,199.99
  • LC60TQ15U — SRP: $2,599.99 / UPP: $2,199.99
  • LC60SQ15U — SRP: $2,399.99 / UPP: $1,999.99
  • LC60EQ10U — SRP: $1,699.99 / UPP: $1,399.99

Right now, Sony, Sharp, Samsung, LG, and Toshiba have some form of UPP in place, while Panasonic is the only “tier 1” manufacturer holding back. Tier 2 brands like Vizio (which is on track to soon join the tier 1 ranks) and tier 3 brands such as Westinghouse and Best Buy’s Insignia imprint don’t use UPP programs.

Product Review

Google’s Pixel 3 is a hair away from pocket-sized perfection

Google’s Pixel 3 smartphone is the best Android phone you can buy. It doesn’t have the best looks or the best hardware, but you’ll be hard pressed to find better software and unique A.I. functionalities.
Photography

Full frame or 4K for less than $1K? These 4 older cameras still have a lot to offer

Looking for a great camera deal? Sometimes, you might be better off buying one that's a few years -- last generation's professional models may not cost much more than today's entry-level models.
Product Review

This is the best budget laptop you can buy

One of our favorite laptops, the Asus Zenbook UX330UA, has been updated to feature the 8th-gen Intel Core CPU. It's still the best budget laptop on the market, offering great battery life and zippy performance at a discounted price.
Home Theater

Time for a TV upgrade? Here’s what you need to know about 4K Ultra HD TV

Ultra HD 4K has quickly taken over the world of TVs. But what is Ultra HD 4K, how does it work, and most importantly, should you upgrade, or keep your old TV? We explain it all right here.
Home Theater

A recent Twitter leak may show the upcoming AirPods 2 model

Apple plans to release new AirPods much the same as it does new iPhones, and a wireless charging case, water resistance, and better Siri integration are among the improvements we can expect in future models.
Music

The best movie soundtracks of all time, from 'Star Wars' to 'E.T.'

Whether you're a lover of beautifully composed original scores or a fan of perfectly compiled popular music, these are the best movie soundtracks of all time — from Star Wars to Garden State.
Home Theater

From the Roku Ultra to the Fire TV Cube, these are the best streaming devices

There are more options for media streamers than ever, so it’s more difficult to pick the best option. But that’s why we're here. Our curated list of the best streaming devices will get you online in no time.
Home Theater

Still listening on tinny TV speakers? Try one of our favorite soundbars

You no longer have to sacrifice sound for size when selecting home audio equipment. Check out our picks for the best soundbars, whether you're looking for budget options, pure power, smarts, or tons of features.
Music

How to convert and play FLAC music files on your iPhone or iPad

The high-resolution revolution is upon us, and FLAC files are a popular way to store hi-res sound. But what if you’re an iOS user? Check out our article to find out more about FLAC files, and how to use them on Apple devices.
Home Theater

Throw away those EarPods -- we dug up the best headphones in every style

Trolling the internet for hours to find headphones is no way to live. Instead, leverage our expertise and experience to find the best headphones for you. Here are our 10 favorites.
Home Theater

Put your home theater to the test with these spectacular Blu-ray releases

What's the point of having all of that awesome home theater gear if you can't breed a little jealousy in your friends and family? We've put together this list of fantastic Blu-rays that have the goods to drop a few jaws.
Home Theater

Google Chromecast and Chromecast Ultra: Everything you need to know

Google's Chromecast plugs into your TV's HDMI port, allowing you to stream content from your tablet, laptop, or smartphone directly to your TV. Here's what you need to know about all iterations, including the 4K-ready Chromecast Ultra.
Home Theater

Learn how to calibrate your home theater speakers for sheer audio bliss

Make your home theater rumble just right with our manual speaker setup guide, a simple, step-by-step walkthrough to getting the most from your audio equipment without needing to rely on imperfect automatic calibration.
Home Theater

How to make your TV squeaky clean for not much green

Not sure how to clean the LCD, OLED, or plasma display that's the cornerstone of your living room? You don't need to buy expensive cleaning solutions to clean your TV -- we'll teach you how to do it with simple household items.